NPR Digital Media : lessons learned in creating and delivering a digital listening experience @ Radio 2.0 2015
Keynote : Lessons learned in creating and delivering a digital listening experience Zach Brand (NPR Digital Media, USA) V rencontres Radio 2.0 - Mardi 13 octobre 2015 'La radio 2.0 et vous ? Raconte-moi une histoire' www.rr20.fr 50 intervenants / 10 keynotes / 4 tables rondes / 7 workshops / 4 études exclusives Grands Prix Radio 2.0 / La Radio des Rencontres - Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Sacem Université, INA - Partenaires Platinum : Mediametrie - Partenaires Grand Prix : Scam, Multivote - Partenaires Gold : Spotify, Deezer, Hyperworld, Musicovery, Targetspot, Triton Digital - Partenaires Média : CBNews, La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web, La Correspondance de la Publicité - La Radio des Rencontres : Broadcast Associés, Radioline, Glowbl
Recommended
Recommended
More Related Content
Similar to NPR Digital Media : lessons learned in creating and delivering a digital listening experience @ Radio 2.0 2015
Similar to NPR Digital Media : lessons learned in creating and delivering a digital listening experience @ Radio 2.0 2015 (20)
More from ACTUONDA
More from ACTUONDA (20)
Recently uploaded
Recently uploaded (8)
NPR Digital Media : lessons learned in creating and delivering a digital listening experience @ Radio 2.0 2015
- 1. Lessons learned: Creating and delivering a digital listening experience. Zach Brand @zbrand Vice President Digital NPR
- 2. Est. 1970 35M weekly broadcast audience 70M monthly digital MAU 80M monthly podcast downloads
- 3. X 17
- 4. X 975
- 6. Digital radio use is increasing rapidly
- 8. NPR.ORG | PHONE | TABLET | IN-DASH | IN-HOME Android iPhone Today… Tomorrow… Music
- 10. Personal Personalization 15 Because you purchased this… You might also like these
- 11. Social & Discovery 16 Social & Discovery
- 12. Local 17 Local
- 14. 14 Total Listening Hours for 239 streams, 6am-12am Mon-Sun, Triton After slowly rising, public radio stream listening now going down. 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 35.000.000 40.000.000 45.000.000 50.000.000 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 Fewer people are streaming, and even though existing listeners are streaming more often, they’re doing so for shorter sessions
- 16. MILLINIALS FREQUENTLY DISCOVER NPR VIA A TRUSTED INFLUENCER: • AT COLLEGE • A ROOMMATE OR A PARTNER • PEERS AT WORK • A RELATIVES CAR
- 17. Digital IS an Audience Strategy
- 18. Potential Areas of Investment Services Products / PlatformsDigital Content
- 19. Potential Areas of Investment Services Products / PlatformsDigital Content
- 23. Potential Areas of Investment Services Products / PlatformsDigital Content
- 24. dev.npr.org
- 25. APPLE NEWS
- 26. Potential Areas of Investment Services Products / PlatformsDigital Content
- 29. The Clock
- 30. Newscast Local Newscast Lead Core Break Local Story Break Invest etc… Lead Break Core Invest Stories Collections Flow Listener
- 31. Personalization
- 33. It is all about the data.