Download to read offline
![Isobar Korea
NowLab
Prism Solution Case Study
02
Tasaki_ Jewelry Brand
1 Client: Tasaki Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design1. Client: Tasaki _ Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design.
2. Event Objective: √ Efficient display in store
√ Enhancing the value of luxury brand
√ Offering a unique User Experience.
3. Contents: √ Experience display zone using magic mirror
√ User can experience products by touching and gesture tracking on the magic mirror display
Type. A [Multi –touch display]
1) Choosing one of the Tasaki jewelry on the display
2) Matching a selected jewelry with your face reflected on the screen
3) Taking a picture
4) Downloading a photo after scanning QR code on the below of the display
Type B [Gesture tracking ]Type. B [Gesture tracking ]
Recognized motion sensor by using kinect
Type. C [Mobile Controller]
1) Open the control page after Scanning QR code on the below of the display
NowLab Korea | April 2013
2) Control the screen using the Controller page](https://image.slidesharecdn.com/casestudyapril2014-140425030319-phpapp01/85/Casestudy-april-2014-11-320.jpg)
![Isobar Korea
NowLab
Prism Solution Case Study
02
Tasaki_ Jewelry Brand
User Scenario: Type A [Multi –touch display]
1 2 3 4 5 6
Choosing Matching Taking a picture Scanning QR code Downloading
Type B [Gesture tracking] Type C [Mobile Controller]
NowLab Korea | April 2013
1 2 3](https://image.slidesharecdn.com/casestudyapril2014-140425030319-phpapp01/85/Casestudy-april-2014-13-320.jpg)
Uploaded byJaesang Han
Casestudy april 2014
The document summarizes several digital signage and interactive display projects implemented by Isobar Korea using their PRISM solution. The projects include an "Oxyclean 30th anniversary laundry-finished photo festival" that engaged over 55,000 participants, a "Tasaki jewelry brand" magic mirror display, an LG hologram showcase, and a data visualization platform for SK Planet. The case studies provide details on project objectives, interactive content, user scenarios, and results.
Casestudy april 2014
- 1. Isobar Korea SolutionSolution PRISM solution isbased on FLASH PLATFORM with a new media sensing.
- 2. Isobar Korea Solution OverviewSolution Overview Content development & Uploadto a Prism Server 1 Upload to a Prism Server Korea Download 2 PRISM Manager (CMS) : Control a content of each media device. Current development status : PRISM Manager : 30% done 4 Contents update 3 Media A Media B Media C
- 3. Isobar Korea Solution Overview SNS Sharing Solution Overview Sharing Report Media Display Box DemoVideo Play Interactive Demo Contents Management System Contents Uploading C Direct Promotion Sample. Coupon. Controller Unit Interactive Demo Event Contents Distribution Event Tracking Event Report Coupon. FutureFuture Expression Contents Creation NowLab Korea | April 2013
- 4.
- 5. Isobar Korea NowLab Prism Solution Case Study 01 / Oxyclean 30th anniversary “Laundry finished” festival 1. Client: Oxy Reckitt Benckiser Play‐Oxy clean 30 Anniversary Campaign Movie Link y 2. Event period: 2013.3.15~2013.4.13 / in Gangnam station hub plaza 3. Event Objective: √ Oxyclean 30th anniversary “Laundry finished” photo festival promotion. √ Customer will be aware of brand history. √ Oxyclean wanted to convey their brand awareness to easy and fun 4. Contents: Visitors participate “Laundry finished” photo festival. They take pictures following “Laundry finished” pose and can choose their cloths either modern or retro style. After the photo was taken, was directly applied online event.online event. 5. Results: More than 55,000 people participated this event. NowLab Korea | April 2013
- 6.
- 7.
- 8.
- 9. 01. Ratio ofman to woman in the whole ( day/% ) 03. Ratio of success to failure(pose/day %) 71% of the participants Isobar Korea NowLab Prism Solution Case Study 01 info‐graphic report 71% of the participants succeeded in the pose mission most of participants followed laundry-finish ed pose Total 2030 of people participated this eventp p p p 02. Ratio of man to woman Ratio of man to woman in the whole (%) Ratio of man to woman in the age of whole (%) 04.Ratio of participants in the whole ( day/weather % ) “Total 41% of people participated raining day” Highest participation is on a rainy dayHighest participation is on a rainy day because event place is located is indoors Ratio of man in the age of whole (%)) “Lots of woman participants is 20s~30s” The highest participation is woman of 20s~30s. Because they like to take photos and keep pictures. Ratio of woman in the age of whole (%))
- 10. Isobar Korea NowLab Prism Solution Case Study 01 “Laundry finished”photo festival promotion insight 01 Insight: Highest participants rated in 20s~30s female ‐ Total 67% of female participated this eventTotal 67% of female participated this event ‐ Female visitor was induced to taking pictures and keeping photos +Learning point: for future promotion reflect 20s~30s woman life style 02 Insight: Highest participant on weekend ‐ Total 60% of people participated on weekendp p p p +Learning point: Focus on operating event on weekend/ reinforce role of staffs to help visitors who are difficult to participant event. 03 Insight: Highest participation on rainy day ‐Total 41% of people participated rainy day NowLab Korea | April 2013 ‐Promotion place which is located indoors is inactive place +Learning point: To need idea for raising inducement participation in case of indoors promotion
- 11. Isobar Korea NowLab Prism Solution Case Study 02 Tasaki_ JewelryBrand 1 Client: Tasaki Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design1. Client: Tasaki _ Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design. 2. Event Objective: √ Efficient display in store √ Enhancing the value of luxury brand √ Offering a unique User Experience. 3. Contents: √ Experience display zone using magic mirror √ User can experience products by touching and gesture tracking on the magic mirror display Type. A [Multi –touch display] 1) Choosing one of the Tasaki jewelry on the display 2) Matching a selected jewelry with your face reflected on the screen 3) Taking a picture 4) Downloading a photo after scanning QR code on the below of the display Type B [Gesture tracking ]Type. B [Gesture tracking ] Recognized motion sensor by using kinect Type. C [Mobile Controller] 1) Open the control page after Scanning QR code on the below of the display NowLab Korea | April 2013 2) Control the screen using the Controller page
- 12.
- 13. Isobar Korea NowLab Prism Solution Case Study 02 Tasaki_ JewelryBrand User Scenario: Type A [Multi –touch display] 1 2 3 4 5 6 Choosing Matching Taking a picture Scanning QR code Downloading Type B [Gesture tracking] Type C [Mobile Controller] NowLab Korea | April 2013 1 2 3
- 14. Isobar Korea NowLab Prism Solution Case Study 03 LG 21:9Showcase “Memory” Hologram ‐ 2013. 06.27, 21:09 D‐1 Hologram test LG 21:9 Showcase hologram test by Nowlab NowLab Korea | April 2013 D 1 Hologram test LG 21:9 Showcase hologram test by Nowlab Making Movie LG 21:9 Showcase Making with ULALA session Naver music Live http://tvcast.naver.com/v/65878
- 15.
- 16. Isobar Korea NowLab Prism Solution Case Study 03 NAVER MUSICLIVE Real-time view 29,019 No Increase view Nowlab Hologram Part Korea : 90,000 18,619 owlabPrismH Korea : 101,000 Part 2Part 1 ologram Social media impression NowLab Korea | April 2013
- 17. Isobar Korea NowLab Prism Solution Case Study 04 SPK LightChips Lunching at IFC Mall‐ 2013. 11.03~ 11:16 Event Site SPK Event Promotion Site NowLab Korea | April 2013 Event Site SPK Event Promotion Site Making Movie Nowlab KR On Offline Digital
- 18. Isobar Korea NowLab Prism Solution Case Study 04 SPK LightChips Lunching at IFC Mall‐ 2013. 11.03~ 11:16 NowLab Korea | April 2013
- 19. Isobar Korea Samsung Motion Sync – Augmented Reality Play Movie Link / Prototype AR app yyp pp for Samsung Motion Sync Vacuum Cleaner ‐ AR based product feature guide ‐ Store version & Customer version
- 20. Isobar Korea Samsung Motion SyncPrototype Augmented RealitySamsung Motion Sync Prototype – Augmented Reality
- 21. Isobar Korea SK Planet DatavisualizationSK Planet – Data visualization Data visualization platform Prototype development for SK BI (business intelligence)& Marketing tool ‐ Use to the Telecommunication data and car navigation data Output : 60’ Touch screen interface & PC Browser Visualization tools ‐ Confidential
- 22. Thank you Should you wish to contact us further: Jaesang Han| Business Director / Nowlab Leader | Isobar Koreag | / | T: +82 (0)2 6005 0838 | M: +82 (0)10 3725 1191 | F: +82 (0)2 3444 4787 | jaesang.han@isobar.com 9th Fl. JS Tower, 144‐19 Samseong‐dong, Gangnam‐gu | Seoul, Korea