Marketing Plan by Fatima Muzahir

1. “NOURISH MAX” (Nutritional Drink)
Group Members:
Fatima Muzahir (BB113067)
Rafia Amjad (BB113037)
Sharmeen Nasir (BB113056)
BREIF CONTENTS
Part #1:
Market Place
 Customer, Needs, Wants, and demands.
 Market Offerings
 Customer Values and Satisfactions.
Customer-Driven Strategy
 Value Proposition
 Selection of Customers
Capturing Values from Customers
 Customer loyalty and retention
 Customer Equity
 Rapid Globalization
 Not-For-Profit Marketing
 Ethics and Social Responsibility.

2. Part#2:
Strategic Planning:
 Market-Oriented Mission Statement
 Objectives and goals
 Business portfolio
 Integrated Marketing Mix
Customer-Driven Marketing Strategy:
 Market Segmentation
 Targeting
 Market Differentiation and Positioning
Part#3:
Micro Environment:
 Company
 Suppliers
 Marketing Intermediaries
 Competitors
 Public
 Customers
Macro Environment:
 Demographic Environment
 Economic Environment
 Natural Environment
 Technological Environment
 Political And Social Environment
 Cultural Environment

3. Part#4:
Model of Consumer Behaviors:
 Cultural Factors
 Social Factors
 Personal Factors
 Psychological Factors
Part#5:
Product Services and Branding:
 Product
 Levels Of Product
 Product and Services Classifications
 Product Mix Decision
Branding Strategy:
 Brand Equity
 Strong Brand
 Marketing Strategies for Service Firms.
Part#6:
New-Product Development:
 Idea Generation/Screening
 Business Analysis
 Product Development
 Test Marketing
 Free Sampling
 Growth Stage

4. Part#7:
Pricing Strategies:
 Company and Product Cost
Product Mix Pricing Strategies:
 Optional-Product Pricing
 Captive-Product Pricing
 By-Product Pricing
 Product Bundle Pricing
Price-Adjustment Strategies:
 Discount Pricing
 Segment Pricing
Part#8:
Marketing Channels:
 Channel Behavior
 Design Decision
 Management Decision
 Goals of logistic Systems
 Logistic Functions
Part#9:
Retailing and Wholesaling:
 Types of retailers
 Types of Wholesalers
 Trends in Wholesaling

5. Part#10:
Advertising and Public Relations:
 Advertising
 Public Relations
Personal Selling and Sales Promotion:
 Personal Selling Process
 Sales Force
 Sales Promotion
Direct and Online Marketing:
 Benefits To Buyers
 Benefits To Sellers
 Customer Database
 Direct Marketing
 Public Policy
 Online Marketing
Competitive Advantages:
 Competitive Analysis
 Competitive Strategies
 Balancing Customer and Competitors Orientation.
 Deciding How to Enter Global Market.