marketing trends in 21st century

1. Marketing to the 21st century
customers

2.  New behaviors and challenges in customer
needs and the marketing environment. These
are
 1. Customers increasingly expect higher
quality and service and some customization.
 2. They can shop more intelligently by
obtaining extensive product information from
the Internet and other sources,
 3.They are showing greater price sensitivity in
their search for value.


3. 4. Brand manufacturers are facing intense
competition from domestic and foreign
brands
5. Small retailers are succumbing to the
growing power of giant retailers and
“category killers.”

4. Reengineering:
Outsourcing:
E-commerce
Benchmarking:
Alliances:
 Partner–suppliers:
Market-centered

5. Global and local
Decentralized
Relationship marketing
Customer lifetime value
Customer share (cross selling & up
selling)
 Target marketing
 Individualization

6. Customer database
Integrated marketing communications:
Channels as partners:
Every employee a marketer