This document outlines an 8-step app development process that focuses on both functionality and design. The steps include assessing needs, creating concepts and user experience designs, implementing branding guidelines, developing visuals like images and copy, coding, launching, and then tracking performance for continuous improvement.

1. APP DEVELOPMENT
Keeping Consumer Interaction
Current

2. A DEFINITION
App Development Apps have become an increasingly important
way for customers to interact with your band. Our eight-step app
development process determines how to best represent your brand
through this medium. Functionality and design are given equal
weight, resulting in an app that does what it needs to do, and looks
great doing it.

3. Reference
Brand
Guidelines
ASSESSMENT
DO YOU EVEN NEED AN APP?
Step 01 Before anything else, we need to determine what you’re looking
for in an app. What elements do you need? What elements do you want?
Is your vision consistent with the established rules of your brand?
Analyze
Data
What device will this app
be used most on?

4. CONCEPT
DATA VISUALIZATION BEGINS
Step 02 Based on research done during the assessment phase, we can
create a direction that will lead us through the app development process.
The specifications regarding the programming ability needed for the
proposed app will also be determined.

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USER EXPERIENCE
MOST CRITICAL STEP
Step 03 Functionality and ease of use are two absolutely critical components. During this
phase, we discuss how customers can most easily interact with your app. We then test its
effectiveness, refining and revising the navigation until arriving at a finalized version.
How will it navigate?
Up & Down? Left To right?
Do the navigation icons make sense?
What will they do when used?
Is it easy to get from point a to point d
anywhere in the app?
a b c d e
Does it make sense to use a dropdown
or static navigation menus?

6. Typography
Color Palette
Logo Usage Image Usage
A B C a b c 1 2 3
BRAND IMPLEMENTATION
REFERENCING BRAND FOUNDATION
Step 04 Once we decide how your app works, we establish how your app works with your
brand. Using the rules developed during the branding process, we design an interface that
ensures an experience that coheres with the other aspects of your business.

7. IMAGES
CASE STUDY | Falcon Homes
Step 05 After the interface has been nailed down, we flesh out the visual
presentation of your app, gathering images and copy that illustrate and
articulate your brand’s message. Now we’re ready to put it all together.
PHOTOGRAPHY COPY ELEMENTS
Falcon creates
foundations on
which legacies
are built. Our
commitment
to excellence is
unparalleled. Our
drive to provide a
unique experience
is unrivaled.
Our passion is
unequaled.

8. DEVELOPMENT
CRUNCHING THE CODE
Step 06 All the facets gathered up to this point are now used in the development
phase. The app programming is created and rigorously tested to ensure quality
before a finalized version is made ready for general release.
</deksia><style id=gstyle>body{color:#000;margin:
3px 0;overflow-y:scroll}body,#leftnav,#tbd,#atd,#tsf
,#hidden_modes,#hmp{background:#fff}#gb{font:1
3px/27px Arial,sans-serif;height:30px}#gbz,#gbg{p
osition:absolute;white-
space:nowrap;top:0;height:30px;z-
index:1000}#gbz{left:0;padding-
left:5px}#gbg{right:0;padding-right:5px}#gbs{backg
round:#fff;left:0;position:absolute;visibility:hidden
;z-index:998}#gbx1,#gbx2,#gbx3,#gbx4{backgrou
nd-color:#fff;position:absolute;width:100%;z-index:
990}#gbx1,#gbx2{top:0;border-top:2px solid
#bad3ea;height:0;font-size:0}#gbx3,#gbx4{top:2px;
height:27px;border-bottom:1px solid
#f5f5f5;background-image:url(//ssl.gstatic.com/gb/

9. LAUNCH
READY. SET. GO.
Step 07 With everything now in place, it’s time to make the app
available to your customers. We’ll continue to monitor its performance,
smoothing out any bugs that may arise after launch.

10. TRACK PERFORMANCE
MAINTAINING OUR HIGH STANDARDS
Step 08 Post-launch, we keep analyzing data related to the app, as well as
statistics related to its use. This information allows us to continue making
adjustments to the app, improving its usability and functionality.
Evaluate
User Reviews
Too Difficult
to Access
Content
Great
Navigation
& Design
Evaluate Feedback
Do we need to add or subtract any features to help
with the navigation & user experience?
Are some areas of the app irrelevant?
Does the the interface need to be adjusted?