Notes on Growth with Pedro Magrico, Head of Growth at Typeform

•

0 likes•156 views

The document discusses pricing strategies for SaaS companies. It provides examples of companies that significantly raised prices over their first two years without losing conversions. Mailchimp, for example, raised prices by 8x, removed their free tier, added two paid tiers and an enterprise option, which increased their average revenue per user by 240% without hurting conversions. The document advocates that pricing is a major business growth lever and encourages embracing pricing experiments and packaging features into different price points based on customer needs.

Software

#3 | Pricing is the biggest business
growth lever you have

We always think our product could be better
(and so we underprice ourselves)

Yet a lot of great SaaS companies do it all the time
In their first two years:
● Raised prices by 8x
● Removed free tier
● Added 2 more paid tiers
● Added enterprise
ARPA went up 240% and
conversions didn’t drop
Launched in 2001 with cheap
pay-per-email model
Added subscription plans in 2007
with 2 usage-based variables:
contact list count & send limits
More recently started monetizing
feature add-ons & new products
(MailChimp PRO, Mandrill)
$400m in revenue in 2016
without ever raising VC money
Tested 9 different price points in
2014 alone
Most successful change was
breaking down main product into
different sets of features according
to their ‘jobs to be done’
Went from having positive to
negative Net MRR Churn

Launched PRO+ ($70)
$10k in MRR from expansions alone
Last year we embraced pricing with great results
Raised price of PRO from $25 to $35 (new users only)
No drop in conversions!
Average Sale Price
Moved branding removal to PRO+
Signup-paying (PRO+) increased by 240%

#1 | Product always comes first
#2 | Growth loops > growth hacks
#3 | Embrace pricing & packaging
To recap...

Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow. In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams. Join this webinar and learn: The history of growth and experimentation at Mailchimp How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60 About the launch of their internal Experimentation Resource Group How they created a data-driven decision-making framework across the company

KomalShahResumeKomal Shah

Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures

saastr

How I shifted My Business One Subscription At A Time (Subscribed13)

Zuora, Inc.

RocketROI & Spaceboost - Superstudio's growth boosted by +20%. YoY.

Benedetta Giungi

Startup success in 2018

Violetta Zavadskaya

Startup success in 2018

Kraftblick

Funnel to Flywheel: Growing Your Business in an On Demand World

Knoxville HUG

Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon. Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.

Shape (SteadyBudget) pitch deck

Tech in Asia

SteadyBudget's Seed Funding Pitch Deck

Shape Integrated Software

Saul Lopes- Old Channel, New Tricks- How to Supercharge your Email Marketing

Martech Alliance

Differences between NAV 2017, NAV 2018 & Dynamics 365 Business Central

Info San

pipl.ai Deck- AI Sales Automation.pdf

KrishnaveniMohan1

Sending cold emails? Our tool eliminates 90% of manual hustle. If you're like me - you're probably not happy with the current cold outreach automation tools. Too expensive. Lot's of manual hustle. Poor deliverability. We're on a mission to change that. Here's what we offer: - send campaigns from unlimited email inboxes (Yep. We don't charge you to connect extra email accounts) - unlimited warm-up for ALL your accounts - built-in prospect email verification - built-in prospect data enrichment & actualization - AI campaign and sequence assistant & full-sequence writer

AudienceFuel - Circulation SalesAudienceFUEL

Campaign Monitor: 10 Years of Overnight Success

Ros Hodgekiss

Email is hard. If you find that designing email marketing campaigns, building your email lists and ensuring that your messages land in the inbox is a tricky process, imagine what it's like to make this happen for thousands of customers every day! In this talk, Ros Hodgekiss discussed both the trials and tribulations that come with running an email marketing company, as well as lessons learnt. From a humble start in the suburbs of Sydney, Australia, to taking on the big players of Silicon Valley, find out what 10 years of "overnight success" has been like, plus what our plans are for staying relevant to designers and marketers for the next 10 to come.

Stephen Agar presentationhelenpoole

Pitch Deck 2015

Björn Goerke

Lessons from Consumerizing MongoDB to Grow to $100M+ New ARR in < 3 years - S...

Traction Conf

Sahir Azam is responsible for MongoDB’s cloud products and go-to-market strategy including for the hyper-growth MongoDB Atlas global cloud database. Under Azam’s leadership, MongoDB Atlas has grown to nearly a quarter of MongoDB’s total revenue in just three years and saw 300% growth year-over-year throughout 2018. In this session, Sahir will share how MongoDB transformed from being a traditional software franchise - sales driven, longer cycles, etc. - into more of a consumer-style self-service model. The cloud database, MongoDB Atlas, which has grown to $100M+ ARR in under 3 years, is the vehicle behind it and Sahir will detail the culture shift that had to happen in Sales, Marketing and Finance in order to achieve that success/growth. Sahir joined MongoDB from Sumo Logic, a SaaS machine-data analytics company, where he managed platform, pricing, packaging and technology partnerships. Prior to Sumo Logic, Sahir was the Director of Cloud Management Strategy & Evangelism at VMware where he launched VMware's first organically developed SaaS management product and helped grow the management tools business to over $1B in revenue. Earlier in his career, Sahir held a variety of technical and sales focused roles at DynamicOps, BMC Software, and BladeLogic

OwnsEnergyAffiliatesProgramClaudio Todaro

OwnsEnergyMerchantsProgramClaudio Todaro

Stratechi Sales Plan Presentation by McKinsey Alum.pdf

Stratechi.com

Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.

sales plan presentation by mckinsey alum

zyqmx62fgm

Zillow Group Shareholder Letter 2016

Spencer Rascoff

I’m enormously proud of the work the Zillow Group team did last year. Most notably, we took on the enormous task of integrating together the two leading companies in online real estate, and completed it in mere months. But I get even more excited when I talk about the future, and my annual letter to shareholders is a great opportunity for me to lay out my vision and priorities. The opportunity ahead is enormous, and I’m happy to share a glimpse into why we’re so motivated to keep climbing the mountain ahead.

Rory O’Driscoll - The war is over and the cloud won. What comes next?

SaaStock

The COVID recession has not impacted the 20-year love affair investors have had with SaaS. But as the era of "SaaS for X" draws to a close, where are the next opportunities for today's cloud startups? Rory O’Driscoll, partner at Scale Venture Partners and early investor in SaaS pioneers like Box, Docusign, and Bill.com, takes a data-driven look at the evolution of the SaaS market then looks ahead to the next generation of enterprise software: the Intelligent Connected World.

Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...

SaaStock

The moral imperative for SaaS vendors is the idea that "what got you to this point, will not get you to the next point". Many founders/leaders of a company have achieved their success by bucking the trend and ignoring the advice of trusted advisors. This for many is perceived as having an ego. But this was needed for survival to make it this far. Then suddenly this method stops working. That point has come for many of us, as the problems we face today are far greater than any single company can tackle. It requires companies to work together as a team, it asks for die hard competitors (Apple and Google) to create a unified front, and may even require a joint venture between a multinational and a small start-up with innovative products. This is the time to put your ego in check and let common sense prevail.

Similar to Notes on Growth with Pedro Magrico, Head of Growth at Typeform

BI Insight - 1601_V2 0Alan Laidlaw

42DM Credentials: B2C marketing

42DM

NAV2017 whats new

Joe Pranoto Marselo

The Art of Email | Redesign as strategy - Radu Neag - Email Insider Summit Eu...

✉ Radu Neag

Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales

Tinuiti

Shape (SteadyBudget) pitch deck

Tech in Asia

SteadyBudget's Seed Funding Pitch Deck

Shape Integrated Software

Saul Lopes- Old Channel, New Tricks- How to Supercharge your Email Marketing

Martech Alliance

Differences between NAV 2017, NAV 2018 & Dynamics 365 Business Central

Info San

pipl.ai Deck- AI Sales Automation.pdf

KrishnaveniMohan1

AudienceFuel - Circulation SalesAudienceFUEL

Campaign Monitor: 10 Years of Overnight Success

Ros Hodgekiss

Stephen Agar presentationhelenpoole

Pitch Deck 2015

Björn Goerke

Lessons from Consumerizing MongoDB to Grow to $100M+ New ARR in < 3 years - S...

Traction Conf

OwnsEnergyAffiliatesProgramClaudio Todaro

OwnsEnergyMerchantsProgramClaudio Todaro

Stratechi Sales Plan Presentation by McKinsey Alum.pdf

Stratechi.com

sales plan presentation by mckinsey alum

zyqmx62fgm

Zillow Group Shareholder Letter 2016

Spencer Rascoff

Similar to Notes on Growth with Pedro Magrico, Head of Growth at Typeform (20)

BI Insight - 1601_V2 0

42DM Credentials: B2C marketing

NAV2017 whats new

The Art of Email | Redesign as strategy - Radu Neag - Email Insider Summit Eu...

Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales

Shape (SteadyBudget) pitch deck

SteadyBudget's Seed Funding Pitch Deck

Saul Lopes- Old Channel, New Tricks- How to Supercharge your Email Marketing

Differences between NAV 2017, NAV 2018 & Dynamics 365 Business Central

pipl.ai Deck- AI Sales Automation.pdf

AudienceFuel - Circulation Sales

Campaign Monitor: 10 Years of Overnight Success

Stephen Agar presentation

Pitch Deck 2015

Lessons from Consumerizing MongoDB to Grow to $100M+ New ARR in < 3 years - S...

OwnsEnergyAffiliatesProgram

OwnsEnergyMerchantsProgram

Stratechi Sales Plan Presentation by McKinsey Alum.pdf

sales plan presentation by mckinsey alum

Zillow Group Shareholder Letter 2016

More from SaaStock

Rory O’Driscoll - The war is over and the cloud won. What comes next?

SaaStock

Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...

SaaStock

Andy Byrne - Your checklist for revenue confidence

SaaStock

How can you create confidence in your revenue outlook at a time when all your planning assumptions have changed? When Covid hit, leading Silicon Valley Venture Capital firms asked Clari CEO Andy Byrne to call on the company’s experience to deliver a series of clinics on this question for CEO’s of portfolio companies. In this practical how-to session Andy shares the checklist of 13 must-do tasks and analyses revenue leaders can take their team through to establish certainty of their revenue outlook. Attendees will get practical guidance on assessing pipeline risk, protecting renewals and finding new sources of growth.

Aaron Ross - The playbook to (re)igniting growth

SaaStock

The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including: • Entrepreneurial Depression and the Anxiety Economy • How to cut through customer and prospect paralysis • How $3B Investor Sagemount Triples Company Valuations In Three Years • How Twilio Nailed A Billion Dollar Niche • 3 Uncommon Practices of Hypergrowth CMOs

Tricia Gellman - Re-think the funnel: High-touch engagements in a low-touch w...

SaaStock

It’s official. The digital future is here. It’s not going anywhere, and if you’re not on board, you’re in trouble. So, in this new world where digital channels have become the primary (and sometimes the only) customer-engagement model, how can you adapt and thrive? Tricia Gellman, CMO of Drift will discuss exactly that, and how in a new low-touch world, you can continue to have high-touch engagements and hit your revenue goals. You'll uncover how savvy marketers can “think outside the screen”, optimise different channels and double down on customer experience and communication.

Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM Survey

SaaStock

Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.

Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...

SaaStock

COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.

Nathan Latka - Grow 2x during crisis: The secret to Customers, Cash, and Crea...

SaaStock

Nathan Latka is a tour-de-force of data. Over the last few months he’s collected 3 tactics for customers, cash, and growth by interviewing 100 SaaS CEO's during COVID. In this session, we'll talk through all 9 tactics so you can: - Grow your customers even when you think you can't - Get cash from places you didn't know you had access to - Drive growth using tactics no one knew about 3 months ago If you want up-to-the-minute, on-the-money insights alongside hard metrics; this is the session for you.

Meagen Eisenburg - Marketing in times of crisis

SaaStock

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.

Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...

SaaStock

For most SaaS companies, now is the time to carefully protect revenue. As lockdown and shelter-in-place measures begin to lift, attention must turn to the economic recovery. SaaS has a major role to play. SaaS improves the efficiency of existing businesses, makes it cheaper and easier to start new ones, and lowers the barriers to economic access. As a result SaaS companies need to combine two modes of thinking: protecting revenue today, whilst plotting growth tomorrow.

Mark Roberge - The science of re-establishing growth: When, where, and how

SaaStock

Over the past few months, we have moved our operation into a virtual setting, reset budgets and revenue plans, and pivoted to target market and messaging aligned with the economic context. Now what? Are we being too aggressive? Or too conservative? What should we be tracking to understand these critical questions? Mark Roberge, managing director at Stage 2 Capital, professor at Harvard Business School, and former CRO at HubSpot, will share his frameworks to quantitatively answer when, where, and how to scale. He will present the scientific, data-driven approach he implements in companies to assess product-market-fit, go-to-market-fit, and the appropriate pace of scale. He will also illustrate front-line tactics used to accelerate companies toward re-establishing growth.

Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...

SaaStock

With the recent COVID-19 crisis and its massive-scale impact on shifting market trends and budgets, sales organizations are now faced with two options: sink or swim. Who is your ideal buyer? What does the new remote selling look like? How can (and should) you adapt? You’ll walk away from this session learning how our best-in-class (now remote) sales team recently blew past our 1,000 demo per day target as well as other major takeaways to help you: Identify your ideal buyer; Shift your selling strategy; Ensure sales effectiveness.

Hanno Renner - Growing in turbulent times

SaaStock

Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.

Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...

SaaStock

David Skok - How to survive and thrive in the post COVID era

SaaStock

David will start at the very high level analyzing the huge forces that are disrupted the world, and then drop down to how they will cause a major shift in the world equivalent to going through the industrial revolution in a highly compressed timetable. He will look at how the new world is going to be different to the old world. He will then look at the macroeconomic impacts, and then drop down a level to look at the impact on the tech industry, and then drop down to look at the impact this will have on your SaaS business. He will discuss how, as a SaaS entrepreneur/CEO you want to take action to reposition your business for the new world. And finally he will give tactical advice on how to minimize churn and optimize bookings.

Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...

SaaStock

The threat of AI taking over our jobs is a belief that many still have today. But nothing can be further from the truth—as with any disruptive technology, some jobs will be replaced by machines, while many more opportunities will be created and augmented for more efficiency and value. This is evident with the current COVID-19 crisis in how organizations that are utilizing a hybrid workforce of humans and AI-powered virtual agents have been able to optimize the customer experience. While conversational AI provides 24/7 automated self-service, live agents are given more bandwidth to focus on more complex, higher-value work that requires personal interactions.

Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

SaaStock

In this keynote, SaaSOptics CEO Tim McCormick will discuss the difficult balancing act of getting cash in the door by reducing AR balance while also maintaining a positive relationship with your customers in the process. After all, we’re all feeling the effects of COVID-19's economic impact. Attend, and you’ll learn: -How we reduced AR balance by 70% -How to automate collections communications -How to reallocate your resources to better support your customers"

Tae Hea Nahm - Finding 'go to market fit'

SaaStock

Some companies struggle to unlock growth despite having happy customers and Product-Market-Fit. Unlocking growth requires the company to find Go-To-Market Fit. Tae Hea shares a way to find GTM Fit -- called “Surfing to GTM Fit.” Why surfing? Unlocking growth feels like the transition from paddling to surfing. Surfing is a three step process: 1) catching the wave (finding the urgent pain to get leads), 2) riding the wave (executing a playbook to find and close the same type of customers), and 3) having the right surfboard (personalizing your GTM model).

Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...

SaaStock

No one likes scoring MQLs to find the best leads to follow up with, and account-based marketing has played a key role in driving revenue growth. As the conversation in SaaS turns to moving marketing’s focus further down the funnel, the sales and marketing teams must work with ever-greater synchronicity. But there's still a case for qualified leads, especially when selling to smaller companies with a high-velocity sales cycle. We explore successful lead-gen strategies that have struck the balance between account-based and high-velocity marketing to drive qualified leads into the arms of hungry salespeople.

Keith Casey - Transform the customer experience with a modern customer identi...

SaaStock

With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance

More from SaaStock (20)

Rory O’Driscoll - The war is over and the cloud won. What comes next?

Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...

Andy Byrne - Your checklist for revenue confidence

Aaron Ross - The playbook to (re)igniting growth

Tricia Gellman - Re-think the funnel: High-touch engagements in a low-touch w...

Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM Survey

Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...

Nathan Latka - Grow 2x during crisis: The secret to Customers, Cash, and Crea...

Meagen Eisenburg - Marketing in times of crisis

Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...

Mark Roberge - The science of re-establishing growth: When, where, and how

Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...

Hanno Renner - Growing in turbulent times

Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...

David Skok - How to survive and thrive in the post COVID era

Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...

Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

Tae Hea Nahm - Finding 'go to market fit'

Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...

Keith Casey - Transform the customer experience with a modern customer identi...

Recently uploaded

GlobusWorld 2024 Opening Keynote session

Globus

Enhancing Research Orchestration Capabilities at ORNL.pdf

Globus

Cross-facility research orchestration comes with ever-changing constraints regarding the availability and suitability of various compute and data resources. In short, a flexible data and processing fabric is needed to enable the dynamic redirection of data and compute tasks throughout the lifecycle of an experiment. In this talk, we illustrate how we easily leveraged Globus services to instrument the ACE research testbed at the Oak Ridge Leadership Computing Facility with flexible data and task orchestration capabilities.

2024 RoOUG Security model for the cloud.pptx

Georgi Kodinov

Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...

Mind IT Systems

Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...

Globus

The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.

How Recreation Management Software Can Streamline Your Operations.pptx

wottaspaceseo

Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.

Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...

Shahin Sheidaei

Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.

How to Position Your Globus Data Portal for Success Ten Good Practices

Globus

Science gateways allow science and engineering communities to access shared data, software, computing services, and instruments. Science gateways have gained a lot of traction in the last twenty years, as evidenced by projects such as the Science Gateways Community Institute (SGCI) and the Center of Excellence on Science Gateways (SGX3) in the US, The Australian Research Data Commons (ARDC) and its platforms in Australia, and the projects around Virtual Research Environments in Europe. A few mature frameworks have evolved with their different strengths and foci and have been taken up by a larger community such as the Globus Data Portal, Hubzero, Tapis, and Galaxy. However, even when gateways are built on successful frameworks, they continue to face the challenges of ongoing maintenance costs and how to meet the ever-expanding needs of the community they serve with enhanced features. It is not uncommon that gateways with compelling use cases are nonetheless unable to get past the prototype phase and become a full production service, or if they do, they don't survive more than a couple of years. While there is no guaranteed pathway to success, it seems likely that for any gateway there is a need for a strong community and/or solid funding streams to create and sustain its success. With over twenty years of examples to draw from, this presentation goes into detail for ten factors common to successful and enduring gateways that effectively serve as best practices for any new or developing gateway.

In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...

Juraj Vysvader

Quarkus Hidden and Forbidden Extensions

Max Andersen

Prosigns: Transforming Business with Tailored Technology Solutions

Prosigns

Unlocking Business Potential: Tailored Technology Solutions by Prosigns Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support. Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth. Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices. AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making. Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency. DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration. Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly. Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business. Join us on a journey of innovation and growth. Let's partner for success with Prosigns.

Providing Globus Services to Users of JASMIN for Environmental Data Analysis

Globus

JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.

Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdf

Jay Das

Cyaniclab : Software Development Agency Portfolio.pdf

Cyanic lab

CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.

Understanding Globus Data Transfers with NetSage

Globus

NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?

First Steps with Globus Compute Multi-User Endpoints

Globus

In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.

Developing Distributed High-performance Computing Capabilities of an Open Sci...

Globus

COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.

Beyond Event Sourcing - Embracing CRUD for Wix Platform - Java.IL

Natan Silnitsky

In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey. Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience. Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system. Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.

Enterprise Resource Planning System in Telangana

NYGGS Automation Suite

Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics. To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/

Webinar: Salesforce Document Management 2.0 - Smarter, Faster, Better

XfilesPro

Recently uploaded (20)

GlobusWorld 2024 Opening Keynote session

Enhancing Research Orchestration Capabilities at ORNL.pdf

2024 RoOUG Security model for the cloud.pptx

Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...

Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...

How Recreation Management Software Can Streamline Your Operations.pptx

Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...

How to Position Your Globus Data Portal for Success Ten Good Practices

In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...

Quarkus Hidden and Forbidden Extensions

Prosigns: Transforming Business with Tailored Technology Solutions

Providing Globus Services to Users of JASMIN for Environmental Data Analysis

Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdf

Cyaniclab : Software Development Agency Portfolio.pdf

Understanding Globus Data Transfers with NetSage

First Steps with Globus Compute Multi-User Endpoints

Developing Distributed High-performance Computing Capabilities of an Open Sci...

Beyond Event Sourcing - Embracing CRUD for Wix Platform - Java.IL

Enterprise Resource Planning System in Telangana

Webinar: Salesforce Document Management 2.0 - Smarter, Faster, Better

Notes on Growth with Pedro Magrico, Head of Growth at Typeform

1. SaaStock On Tour Barcelona @Typeform HQ

10.

11.

12.

13.

14. ● ○ ● ○ ■ ○ ■ ○ ■ ○ ■

15.

16.

17.

18.

19.

20.

21. ● ○ ○ ● ○ ○ ■ ■ ● ○ ○

22. #3 | Pricing is the biggest business growth lever you have

23. It’s a HOT topic

24. We always think our product could be better (and so we underprice ourselves)

25. Yet a lot of great SaaS companies do it all the time In their first two years: ● Raised prices by 8x ● Removed free tier ● Added 2 more paid tiers ● Added enterprise ARPA went up 240% and conversions didn’t drop Launched in 2001 with cheap pay-per-email model Added subscription plans in 2007 with 2 usage-based variables: contact list count & send limits More recently started monetizing feature add-ons & new products (MailChimp PRO, Mandrill) $400m in revenue in 2016 without ever raising VC money Tested 9 different price points in 2014 alone Most successful change was breaking down main product into different sets of features according to their ‘jobs to be done’ Went from having positive to negative Net MRR Churn

26. Launched PRO+ ($70) $10k in MRR from expansions alone Last year we embraced pricing with great results Raised price of PRO from $25 to $35 (new users only) No drop in conversions! Average Sale Price Moved branding removal to PRO+ Signup-paying (PRO+) increased by 240%

27. #1 | Product always comes first #2 | Growth loops > growth hacks #3 | Embrace pricing & packaging To recap...

28. Thank you.

Notes on Growth with Pedro Magrico, Head of Growth at Typeform

Recommended

Recommended

More Related Content

Similar to Notes on Growth with Pedro Magrico, Head of Growth at Typeform

Similar to Notes on Growth with Pedro Magrico, Head of Growth at Typeform (20)

More from SaaStock

More from SaaStock (20)

Recently uploaded

Recently uploaded (20)

Notes on Growth with Pedro Magrico, Head of Growth at Typeform