The NOSBYN brand was founded in 2013 in Ho Chi Minh City, Vietnam and has since expanded to include three retail stores selling women's clothing, bags, footwear and accessories. The brand targets customers aged 20-35 but appeals to a wide range of customers. After nearly two years in business, NOSBYN has sold over 30,000 items and designs uniforms for some companies. The brand promotes their products through fashion shows, online platforms and collaborations with influencers.