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Northwest Boeing Case Competition 2019 - Autonomous Air Vehicle
- 1. The Autonomous Air Vehicle T E A M M A G N E T I S M
- 2. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 3. Case overview Market Rev $5.1B Gov/FAA Retrictions Critical Timeline Strategic Plan
- 4. Problem statement Boeing is looking into entering the autonomous air taxi market by the year 2025 which is restrained by many obstacles, as well as a burden to retain a trustworthy public relation with regards to safety.
- 5. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 6. Situational Analysis Situational analysis - labor, site, legal, customer, competitors Aurora Flight Sciences Current Assets
- 7. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 8. Legal and Regulatory Barriers • The current regulatory structure does not permit ATT to operate. • Modification of existing regulations or drafting new regulations is required for: • Operations over people, streets, etc. • Operations Beyond Visual Line of Sight • Transporting a passenger(s) in an unmanned aircraft • Airworthiness certification • Pilots and operators’ training and knowledge requirement
- 9. Five Key Categories of Regulation • Operator certification • Operator licensing • Fleet management • Traffic Management & Airspace integration Air traffic & fleet operations management • Vehicle Certification • Continuous Airworthiness Vehicle development & production
- 10. Five Key Categories of Regulation • Zoning restrictions • Cybersecurity • Infrastructure requirements Airspace design & implementation • Registration • Surveillance • Autonomous operations Individual ATT management & operations • Noise requirements Community Integration
- 11. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 12. Model Features System redundancy and failure management •Standards and methods are required Incorporate features via risk management approach •Safety Management Systems (SMS) A.I. Technology •How AAT makes practical judgements in a failure scenario Fail-safe design •Liability to damage and property & safety of passengers
- 13. Emergency Personnel Military General Public Airports and Transit
- 15. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 16. Milestones
- 19. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 20. Sourcing Timeline Year 2020-2022 • Supplier selection, bid preparation, and contract negotiation for commodity parts Year Early 2023 • Start production on parts Mid 2023 • Receive parts and begin air taxi assembly
- 21. Sourcing parts Most important raw materials, parts, and subassemblies come from suppliers and subcontractors all around the world. Europe 450 suppliers: $5 Billion India, Middle East, and Africa: 50 Suppliers; 200 Million North Asia: 90 suppliers: 290 Million North America (non-US): 625 Suppliers; 1.8 Billion Sources: Boeing 10k and Boeing: The case for supplier diversity
- 23. Main components in an autonomous air taxi ● Wings and lifting surfaces ● Aircraft Propeller ● Fuselages ● Electronics, Glass, Lights ● Electric Engine Nacelles ● Control Surfaces ● Door and reinforced structures ● Fasteners
- 24. Sources: Fas.gov - Section 232 Investigation
- 25. Key Boeing Suppliers and manufacturer locations Spirit AeroSystems Aerostructures Wichita, Kansas Precision Castparts Corp. Aerostructures Portland, Oregon Aurora Flight Sciences R&D – Technology Innovation Manassas, Virginia Pratt & Whitney Aircraft Engines East Hartford, Connecticut UTC Aerospace UTC Aerospace Systems Charlotte, North Carolina General Electric Co Aircraft engines Evendale, Ohio Honeywell Components and parts Charlotte, North Carolina Company Specialization Location
- 26. Expand or reduce supplier base Reasons to expand - More supplier options, Reduce costs on certain products segments, reduced geopolitical risks, provides multiple procurement channels. Reasons to reduce - Increased visibility, Focus on core suppliers, Create loyal relationship, Willing to go the extra mile, Join forces for product innovation, Protect brand image.
- 28. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 31. Contents Case Overview & Problem Statement Situational Analysis Legal and Regulatory Model Selection & Features Milestones Sourcing Strategies Value Stream Mapping Final Recommendation
- 32. Final Recommendation Focus on manufacturing in the next 8 years • Subsidiary • Aurora Develop model 4-s fully electric • 4-seater: Seattle, Sweden • 6-seater: Military, others Increasing electric mile capacity in both models • 4-seater: 40 • 6-seater: 35
- 33. Questions? Christian Han Kitt Saetia Mario Skoro Thao Tran Mar 2020 Dec 2020 Jun 2020 Dec 2020