INNOVATION SERVICES FOR COMPANIES WHO ASPIRE TO LEAD CONSUMER GOODS AND SERVICES MARKETS, AND STAY AHEAD

1. UNLOCKING YOUR LATENT INNOVATION CAPABILITY
WITH OUR END-TO-END APPROACH
WELCOME TO
NORTHERN LIGHT
INNOVATION

2. WHO ARE WE?
THE NETWORK
We create expert virtual teams, drawn from our network,
under the guidance of our four key innovation leaders
Dave Roberts
Product & Process Innovation
Creating technical possibilities
that are smart and ownable
Michelle Lock
Product Design Excellence
Designing smart differentiated
proprietary products
Christina Sami
Consumer and
Market Insight
Leveraging needs to
identify profitable
business opportunities
Peter Tait
Cross-function Innovation
Activating multi- functional
teams to make innovation
land

3. New Business GET AHEAD > STAY AHEAD
GET AHEAD > STAY AHEADExisting Business
Create New Platform Design
Improve Design
The measure of Successful Innovation is its ability to yield a sustained high return.
This can be done by invigorating existing or inventing new business
A constant: Success is always driven
by Getting Ahead and Staying Ahead
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Innovation is more profitable when protectable benefit is delivered at minimum risk
INVENT
INVIGORATE

4. Certainty
Longevity
High
Return
Low
Return
We provide the thinking and tools that help
give you highest return on investment
Get Ahead:
Make best use of external
knowledge in a way that
delivers relevant benefit
Outcome:
reduced uncertainty
STAY Ahead:
Deliver claimable benefit and
select best protection strategy
Outcome:
Best return on investment

5. Our innovation services help you Get Ahead and Stay Ahead
GET AHEAD > STAY AHEAD
NEEDS
POSSIBILITIES
ACTIVATORS
3-D
THINKING:
CREATE
STIMUL-IP
SYMPATHETIC
SCOUTING
ASSERTIVE
IP
STRATEGY
3-D
THINKING:
TURBO

6. Our 3-D thinking model underpins everything we do
Great innovations find synergies between
Needs, Possibilities and Activators
GET AHEAD > STAY AHEAD
NEEDS
POSSIBILITIES
ACTIVATORS

7. We provide flexible services that boost your innovation effectiveness at all stages
Market Opportunity
• Client sought opportunities to grow in
both existing and new categories through
disruptive product & service innovation
• Provided a clear view of the opportuni-
ties, within and beyond the client’s existing
categories
• Co-developed disruptive innovation
platforms with solutions for short, medium
and long-term realisation
• The client now has an established
disruptiveinnovationpipelinedrivenbyaclear
strategy and a sustainable approach for
future innovation
Identification
IdentificationSupply Chain Scouting
• A global Home Care company needed help to
identify and audit potential supply chain options
in emerging markets
• We evaluated several companies, looking
holistically at supply chain robustness, and
suitability as innovation partners
• We used our unique blend of expertise in
technology scouting, manufacturing, and
innovation capabilities & culture
• Immediate findings were emailed on the day of
audit visits. Our results drove a critical, high-value
commercial decision
Technology Strategy
• Long Term Research Department were
beginning their knowledge journey into an
important new science platform area
• In 8 weeks, NLI assembled a world-class
scientific advisory board and ran the first
strategy event
• We found 100 world experts from diverse
disciplines and evaluated technical strength,
cultural fit and availability
• Our recommmended select list was accepted
as the first Advisory Board
• We created an agenda and led a 2-day
workshop which generated several new
global alliances and research programmes
IP Culture Creation
• Client had strategically increased the proportion
of longer term disruptive innovation programmes
and were seeking smart ways to capitalise fully
on the increased investment
• NLI trained key European innovation
leaders in Assertive IP principles, through an
interactiveworkshopincludingmarket-relevantcase
studies, practical approaches working from first
principles, and a real-time project surgery
• The workshop was highly acclaimed, was ratified
by Global IP lead and is now a recommended
training module 3-D
THINKING:
CREATE
Refine &
Improve
Opportunity
Definition
Needs
Consumer
Concept
Launch
Process
Scale-up
Consumer
Validation
Technology
Proof of
Principle
Technology
Options
STIMUL-IP
SYMPATHETIC
SCOUTING
ASSERTIVE
IP
STRATEGY
3-D
THINKING:
TURBO
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8. CONTACT NORTHERN
LIGHT INNOVATION
www.northernlightinnovation.com Tel +44 7775 923 209 Email: dave.roberts@northernlightinnovation.com 22 Old Steine, Brighton, BN1 1EL, UK
Dave Roberts
Product & Process Innovation
Creating technical possibilities
that are smart and ownable
Michelle Lock
Product Design Excellence
Designing smart differentiated
proprietary products
Christina Sami
Consumer and
Market Insight
Leveraging needs to
identify profitable
business opportunities
Peter Tait
Cross-function Innovation
Activating multi- functional
teams to make innovation
land