This document provides an overview and concept for a proposed social mobile game called "It's My World!". In the game, users will own and operate their own toy shops and factories, manufacturing toys using blueprints and materials. As players progress to higher levels, they will unlock more items and capabilities. The game aims to be fun while allowing users to socialize, such as completing tasks for friends or sending gifts. Success will depend on factors like manufacturing the right toys and selling products effectively.