BUSINESS STUDIES –
TOPIC : ENTERPRENEURSHIP
Activity 1 –Team Name
 You need to come up
with a name for your
team
 Your team name must
be chosen for a reason
which you have to be
able to explain to
others
Activity 2 – Your roles
 Choose a Project Manager (team
leader)
 Once you have chosen a team leader –
you need to split up into 2 teams:
1: Design Team
2: Advertising Team
Your Challenge
Your challenge is to create a board game that
will be sold in shops for Christmas.
You will have to find out market research,
design your board game, write instructions
for it, make an advert for it, work out the
budget
and then pitch your idea to an audience.
Activity 3 – Market Research
Market research means finding out
information
about the people who you are trying to
get to buy your product.
- Find out about different board games
available in the shops?
- Find out what board games people want
to play?
Different types of board games
Activity 4 – Analysing Data
Look through the information you gathered.
Now you must decide what you have learnt:
• Are there any games that are more popular
than others?
• Were there any patterns in the answers,
e.g. did a lot of people say they wanted the
same kind of product?
• Were there things they wanted that you
couldn’t possibly make?
• What were the really good ideas?
Activity 5– Product Name
• Using your market research, you have
to now
design a product name
• You also need to design a slogan
A slogan is a memorable phrase that
will make people think of your product
The key to people remembering your
product – even if you don’t mention
the name!
Slogans
• Just do it
• I’m loving it
• Because you’re worth it
Design Team
Task 6
• Create your board game
• It should be bright and colourful, fun, kid friendly and
possible even educational
Task 7
• Your game needs instructions
• You have to write a set of clear instructions to explain
how your game might be played
• Remember instructions need: bossy verbs, numbered
step by step, time connectives and materials needed
Advertising Team
Task 6
• You need to create an advert for your product
• First you will need to plan what your advert will
say/contain
• Once you are finished you will take turns to film your
advert!
Task 7
• Budgeting money
(Extra Task)
• Create a poster to advertise your board game
Budgeting
• Dice cost R1 each to make
• Counters cost 50c each to make
• A board costs R10 to make
• Cards and extras cost R15 to make
You need to work out how much your board game will
cost to make.
You then need to decide how much you
will sell it for and you need to make a profit!!
• If you sell 10 board games, how much will you
make?
• If you sell 5 board games, how much will you make?
• If you sell 100 board games, how much will you
make?
Activity 8 - Presentation
Create a presentation about your board
game
• Your board game name
• The ideas behind your game
• How to play the game
• Your budget
• Why we should buy your board game
• Your advert will be shown as well
• You will be asked 3 questions – be
prepared!
Voting
• Listen to each groups’
presentation
• 5 minutes to play each game
• Vote for your favourite (you
cannot vote for your own group)
The apprentice

The apprentice

  • 3.
    BUSINESS STUDIES – TOPIC: ENTERPRENEURSHIP
  • 4.
    Activity 1 –TeamName  You need to come up with a name for your team  Your team name must be chosen for a reason which you have to be able to explain to others
  • 5.
    Activity 2 –Your roles  Choose a Project Manager (team leader)  Once you have chosen a team leader – you need to split up into 2 teams: 1: Design Team 2: Advertising Team
  • 6.
    Your Challenge Your challengeis to create a board game that will be sold in shops for Christmas. You will have to find out market research, design your board game, write instructions for it, make an advert for it, work out the budget and then pitch your idea to an audience.
  • 7.
    Activity 3 –Market Research Market research means finding out information about the people who you are trying to get to buy your product. - Find out about different board games available in the shops? - Find out what board games people want to play?
  • 8.
    Different types ofboard games
  • 9.
    Activity 4 –Analysing Data Look through the information you gathered. Now you must decide what you have learnt: • Are there any games that are more popular than others? • Were there any patterns in the answers, e.g. did a lot of people say they wanted the same kind of product? • Were there things they wanted that you couldn’t possibly make? • What were the really good ideas?
  • 10.
    Activity 5– ProductName • Using your market research, you have to now design a product name • You also need to design a slogan A slogan is a memorable phrase that will make people think of your product The key to people remembering your product – even if you don’t mention the name!
  • 11.
    Slogans • Just doit • I’m loving it • Because you’re worth it
  • 12.
    Design Team Task 6 •Create your board game • It should be bright and colourful, fun, kid friendly and possible even educational Task 7 • Your game needs instructions • You have to write a set of clear instructions to explain how your game might be played • Remember instructions need: bossy verbs, numbered step by step, time connectives and materials needed
  • 13.
    Advertising Team Task 6 •You need to create an advert for your product • First you will need to plan what your advert will say/contain • Once you are finished you will take turns to film your advert! Task 7 • Budgeting money (Extra Task) • Create a poster to advertise your board game
  • 15.
    Budgeting • Dice costR1 each to make • Counters cost 50c each to make • A board costs R10 to make • Cards and extras cost R15 to make You need to work out how much your board game will cost to make. You then need to decide how much you will sell it for and you need to make a profit!! • If you sell 10 board games, how much will you make? • If you sell 5 board games, how much will you make? • If you sell 100 board games, how much will you make?
  • 16.
    Activity 8 -Presentation Create a presentation about your board game • Your board game name • The ideas behind your game • How to play the game • Your budget • Why we should buy your board game • Your advert will be shown as well • You will be asked 3 questions – be prepared!
  • 17.
    Voting • Listen toeach groups’ presentation • 5 minutes to play each game • Vote for your favourite (you cannot vote for your own group)