2. The Paper Shop
More Than Just Paper
0Custom invitations, stationary, napkins, ribbon
0Custom gift wrapping & gift wrap for purchase
0Party decorations, balloons, greeting cards
0Gifts, jewelry

3. Goals
0Reach new customers
0Form loyal customer base
0Increase revenue

4. Targeted Advertising
0 Real-Time Bidding
0 Immediately reach individual consumers through online ads based on
their browser & search history
0 Direct ads to internet activity related to party & wedding planning,
engagements, holiday preparation, gifts

5. 0 Location-Based Advertising
0 Target consumers through
mobile ads based on their real-
time location and mobile
internet activity

6. Subscriptions + Social Shopping

7. Ambassador Club
0 $25 annual membership fee (can be reduced by referrals)
0 Discount card/rewards; members-only sales, contests,
coupons, product offers.
0 Monthly e-newsletter
0 Access to members-only portal on store website
0 Members can promote store’s sales, coupons, new
products, etc. and earn points that can be redeemed for
rewards.
0 Send members content via e-mail/Facebook; members can
then easily share via e-mail/Facebook.
0 Members can also access content by logging in to website.

8. B A
R D
A V
N O
D C
A
T
E
S

12. In 2011, SUNNYD worked with
The Baltimoreto promote their
SocialToaster
Shofer’s Furniture, a firm
realty Maryland
furniture retailer,Gaines & In 30
brand ambassador program.
increased
Yerman Witman up almost 2,000
days they signed
website trafficSocialToasterthe
4000% from to
Conklin used with a reach totaling
ambassadors
implementation of a They
over 440,000 people. brand
draw more than 3,700 new
ambassador program inwebsite
generated its website through
visitors to almost 10,000 the
SocialToaster. grew their
first four-month period.
visitors as they