Final

1. Competitive landscape
Competitor: an other gaming competition which is organized by Garena
. Strengths: high reward value, sponsored by well- known
organiaztion => achieve trust from participants.
.Weakness: not for amateur gamers

2. Consumer Promise
• Have an opportunity to satisfy passion and contribute to society.
• Meet new friends
• Exchange experiences with other gamers

3. COMMUNICATION STRATEGIES
• Messaging by Audience :
A game competition founded by ITEC students in order to raise fund for
children in Binh An Pagoda.

4. LAUNCH STRATEGIES
• - After the event be made decisions by class
• - Promote posting topics about the game and relevant information.
• - Encourage people like and share the fan page

5. Earned $300
Attracted 24
group for game
competition
Bring the
information of
game
competition to
more 400
youngers
Made the survey
to understand
deeply the
demand of
customers
PLAN HIGHLIGHTS
MARKETING PLANPUBLIC RELATIONS STRATEGY AND EXECUTION
PR STRATEGIES

6. ADVERTISING STRATEGY AND EXECUTION
Online:
3-4 times/day
Offline:
Table on the campus
Overview of strategy: give the best and accurate information as soon as possible
Overview of media and timing: 13, April – 27, April
MARKETING PLANADVERTISING STRATEGY AND EXECUTION

7. MARKETING PLANOTHER PROMOTION
Third – party: Noob Game Cup

8. Pricing
• Each team join must pay 200k fees, sell sandwich 20k/each.
• Our prides are better and more meaningful because we collect the
fee to do the charity. The winning can have the value gift than the
others event games.

9. Policies
• We provide them with the prides are the real money, while the others
events just the items in game
• The event are held in whole they, so we think that gamers will fell
hungry, we decide to sell sandwich so as to they have thing to eat at
lunch.

10. DISTRIBUTION:
• For the game event: we advertise in the game forum as well as the
internet to attract the customers then we open forum to help gamers
to sign and collect game’s fee.
• For the sandwich : we establish a small desk at the event stadium to
attract customer, because the game event is held in whole day. So
that gamer need to have lunch.

11. MARKETING PLANVERTICAL MARKETS/ SEGMENT
- Vietnamese
- From 15 – 25 years old
- Play LOL game 3 times/ week
- Want to join in game competition
- Table on the campus
- Make the page (online)
- Every students share the fan-page to their friends
- Sticked the poster on the wall of the game shop ( with
the support from Sale Team)

12. MARKETING PLANSUCCESS METRICS
ACTION RESULTS MEASURES METHOD
Attract 24 teams Numbers of team joined in competition
Get $300 Got approximately $300
Sell 80 sandwiches Sold 100 sandwiches