An overview of NOPJF's target audience, analyses of similar organizations, and improvements to their current online presence.

1. NOPJF Social Media
Recommendations
A. B. FREEMAN SCHOOL OF BUSINESS
JULY 23, 2015

2. NOPJF Social Media Recommendations
 Introduction
 Future Audience of Social Media Platforms
 Organizations with Similar Backgrounds
 Analysis of Current Social Media Platforms
 NOPJF Website Analysis
 Suggested Future Social Media Posts
 Recommendations on How to Improve Social Media Platforms

3. Improve reputation
with the community
Have an effective
tool for recruiting
Through social media platforms
NOPJF will

4. Targeted Audience
NOPD Communities
Neighborhoods
All
Demographics

5. Organizations with
Similar Backgrounds
LEARNING BY EXAMPLE

6. CPD Memorial
 Appeal to emotion
 Use emotional quotes and memories of fallen
officers to elicit an emotional response from their
followers and then post about fund raising
activities

7. NPR
 Facebook (News)
No Frills
Engagement
 Youtube (Music)
Strictly music (no news)
(However, their Instagram consists of both news &
music)

8. NYC Police Foundation
 Non-profit organization dedicated
to Providing critical resources to
NOPD to make New York City
safe
 Clear Plan of Action on website
 Other platforms clear strategy to
appeal to community, BUT do
NOT post often enough
 ONLY retweets - NOT good

9. The Police Foundation
 Goal is "Advancing policing
through science and innovation"
 Similar social media setbacks to
the NOPJF
 Presence on Twitter is fairly
strong: 1188 followers
 Twitter feed serves as a news
source

10. Analysis of Current
Social Media
Platforms

11. Audience Analysis
 Facebook page has 913 followers
 Twitter has 266 followers, while
following 464 accounts
 Followers consist of local New
Orleanians who are passionate
about policing in New Orleans

12. Social Media SWOT

13. Social Media SWOT:Strength

14. Social Media SWOT: Weakness

15. Social Media SWOT:Threat

16. NOPJF SWOT
clear, easy to navigate,
visible mission,
informative main articles
News &
Announcement's not
updated, month old
Drop down menu "I'd
like to..." with many
realistic and common
options, and "Donate"
button clear, visible, and
inviting to contribute
Anyone can give
negative feedback
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS

17. NOPJF Website
 Audience Analysis
 Strong audience
 Running since 2012 & still updated and easy to navigate

18. NOPJF Website
 Activity Level and Content Quality
 Information relevant and up to date with current times
 Cops for Kids: Summer program
 Need to update news section more frequently
 Content strategy strong - all posts with photo or video and clear title

19. NOPJF Website
 Audience Engagement
 Strong, thought-out strategy
 Main parts clearly defined through design and appeal to eye
 "DONATE" & "SUPPORTING NOPJF" yellow and bold
 Tell you to "Learn More" and nicely navigate you to "click here for more
information"

20. Future Posts for Website Blogs
 Articles
 Announcements
 Cover all parts of the city
 Buzzfeed like 'Lists'
 '10 Ways to Secure your Home'

21. Future Posts for Facebook
 Events
 Memorials
 Portraits of Officers with short stories
 'Humans of New York'
 Goodwill towards officers

22. Future Posts for Twitter
 Public Resource of Information
 Local
 Traffic Accidents
 Road Closings
 Weather Emergencies
 Police Announcements
 Close to Police Source
 Use Retweets

23. FaceBook Recommendations
 FACEBOOK
 Less posting pressure (Compared to Twitter and Instagram)
 FACEBOOK ADS & Promoted Posts

24. Twitter Improvements
 TWITTER
 Website Embedding
 Plug-ins

25. Snapchat (Add)
 SNAPCHAT
"Our Stories"
Use NOPJF INDEPENDENCE to advantage!
No Comments (or 'permanent' footage)
Multiple people can run the account/participate

26. INFOGRAPHICS