The document provides recommendations for improving the social media efforts of the New Orleans Police and Justice Foundation (NOPJF). It begins with an executive summary and background on NOPJF's current social media presence and goals. It then analyzes NOPJF's website, Facebook, and Twitter accounts, identifying strengths, weaknesses, and opportunities for improvement. Specific recommendations are made, such as increasing posting frequency and focusing on officer profiles to build relationships. The document concludes that emphasizing transparent, regular social media use can help build trust between NOPJF and the New Orleans community.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
The document discusses findings from a study on how journalists source news and the effect on news writing. Some key findings include:
- Younger journalists read and rely more on press releases than senior journalists. However, many journalists read less than 10% of releases they receive.
- Journalists use a variety of sources to develop story ideas, including internal meetings, events, social media, and tip-offs. Online sources are important across all ages.
- Regional differences exist in story sourcing preferences, such as events being more important for East Indian journalists.
The study aims to provide insights for PR agencies on leveraging strategies to engage with journalists in the evolving media landscape.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
This document discusses building an online community and engaging with audiences on social media. It provides tips on understanding audience behaviors and interests through research, developing personas. It also discusses choosing the right social media platforms, creating a content strategy and calendar, setting goals and metrics. Tips are provided on tools for social media management, influencer identification and outreach, as well as best practices for content on different platforms like Facebook, Twitter and using images.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
This report provides recommendations to Project Paper Company based on an analysis of their website traffic and social media presence. It suggests adopting a social media management tool like Hootsuite to coordinate posts across multiple networks. A Pinterest business account was created to engage similar audiences. Promoting discounts and creating marketing videos were also recommended. Lastly, legal methods for protecting the company's Project 52 concept from larger competitors were outlined, such as non-disclosure agreements. The report aims to help the business grow its online marketing efforts and engagement.
Căn hộ Decapella quận 2 - ngay TTTC Thủ Thiêm - Giá gây sock thị trường căn hộ Sài Gòn tại thị trường Tp HCM - Chỉ 1,5 tỷ/căn. LH: 0938923776
http://quoccuonglands.com.vn/du-an/du-an-decapella-quan-2.html
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
The document discusses findings from a study on how journalists source news and the effect on news writing. Some key findings include:
- Younger journalists read and rely more on press releases than senior journalists. However, many journalists read less than 10% of releases they receive.
- Journalists use a variety of sources to develop story ideas, including internal meetings, events, social media, and tip-offs. Online sources are important across all ages.
- Regional differences exist in story sourcing preferences, such as events being more important for East Indian journalists.
The study aims to provide insights for PR agencies on leveraging strategies to engage with journalists in the evolving media landscape.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
This document discusses building an online community and engaging with audiences on social media. It provides tips on understanding audience behaviors and interests through research, developing personas. It also discusses choosing the right social media platforms, creating a content strategy and calendar, setting goals and metrics. Tips are provided on tools for social media management, influencer identification and outreach, as well as best practices for content on different platforms like Facebook, Twitter and using images.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
The document discusses planning social media campaigns that deliver ROI. It provides examples of campaigns for Eyebobs eyewear and the Zombie Pub Crawl event. For both campaigns, it outlines goals, strategies used across social channels, creative assets, and results. It emphasizes starting early, tracking goals and objectives, using both tried and true and new tactics, and continually evaluating performance.
This report provides recommendations to Project Paper Company based on an analysis of their website traffic and social media presence. It suggests adopting a social media management tool like Hootsuite to coordinate posts across multiple networks. A Pinterest business account was created to engage similar audiences. Promoting discounts and creating marketing videos were also recommended. Lastly, legal methods for protecting the company's Project 52 concept from larger competitors were outlined, such as non-disclosure agreements. The report aims to help the business grow its online marketing efforts and engagement.
Căn hộ Decapella quận 2 - ngay TTTC Thủ Thiêm - Giá gây sock thị trường căn hộ Sài Gòn tại thị trường Tp HCM - Chỉ 1,5 tỷ/căn. LH: 0938923776
http://quoccuonglands.com.vn/du-an/du-an-decapella-quan-2.html
- GoPro faced challenges in 2015 with declining sales, revenues and market share as competition increased. The company's stock price has steadily declined.
- GoPro's new strategy over the next 24 months will focus on continued investment in R&D for new hardware/software and content creation. It will also develop strategic partnerships and original content to build brand awareness outside of action sports.
- Executing this strategy involves improving the user experience, fostering major sports partnerships, getting cameras in the hands of artists, and launching new products like the Karma drone and Hero Session camera. This aims to transition GoPro to being a media company and regenerate interest in the brand.
Translating Patient Needs into Robust, Easily Accessible Quality Materials -...EUPATI
This document discusses the development of educational materials for patients and the public about medicines research and development. It outlines the creation of an educational toolbox and internet library through a content development process involving editorial boards and subject matter experts. The materials will be freely available under a Creative Commons license.
The document summarizes IFAD's Country Strategic Opportunities Programme in Cambodia from 2013-2018, called AIMS, which aims to accelerate inclusive markets for smallholders through three main approaches:
1) Selecting and facilitating high-value crop value chains with clear market demand, interest from buyers and farmers, and opportunities for competitive and sustainable production.
2) Developing value chains through brokering, facilitating partnerships, and "public goods" investments in infrastructure.
3) Expanding value chain financing through an innovation fund and partnerships to increase private investment in agriculture.
The program is implemented through regional hubs staffed by government, private sector, farmers groups and technical advisors to drive results and account for
El documento describe el mineral ágata, incluyendo su etimología, propiedades físicas como su color, dureza y densidad, su estructura cristalina, y sus usos comunes como piedra ornamental y en la realización de morteros. No se encuentra en yacimientos españoles, sino que se extrae principalmente en Estados Unidos, Brasil, Uruguay, Argentina, India y Madagascar.
Mercurio es el planeta mas cercano al sol y orbita alrededor de él de manera elíptica –en forma de huevo-, y le toma 88 días terrestres rodearlo, por lo que su año es muy corto.
El documento describe las características de las sociedades primitivas y modernas, incluyendo su división del trabajo, tipos de propiedades y formas de solidaridad. En las sociedades primitivas no hay división del trabajo y se mantienen unidas a través de conocimientos similares. En las sociedades modernas la división del trabajo es más desarrollada y se mantienen unidas a pesar de tener trabajos y conocimientos distintos.
Assista os vídeos com estudos bíblicos e baixe os arquivos de slides referentes aos vídeos no meu blog:
http://goo.gl/PPDRnr
Se você gostar deste vídeo, favor clicar no ícone "gostei", que fica logo abaixo, lado esquerdo do vídeo.
Ajude-nos a ajudar outras pessoas e contribuir para a melhoria da EBD:
Favor divulgar este vídeo para sua rede social e também em sua igreja.
Inversor de Freqüência - ACS 550 - ABB safetycontrol
O documento fornece informações sobre o drive ACS550 da ABB, incluindo suas especificações técnicas, recursos, interfaces de operação e aplicações. É descrito como possui filtros EMC embutidos, controles vetoriais e sensorless, além de ferramentas para configuração e diagnóstico.
With the demand for energy rising, what is your company doing to tackle the i...GA Circular
One in five people globally lack electricity access - with demand continuing to rise. To meet this, there needs to be a substantial increase in the production of affordable and clean energy.
Along with water and food, energy is crucial to the success of the SDGs as it is interlinked with several auxiliary goals.
Click through to see how businesses are tackling energy challenges shaping the world we live in.
The document is a personal development plan that:
1) Identifies areas for improvement such as encouraging innovation, planning change, leading change, and managing projects.
2) Notes strengths like planning, problem solving, and reviewing.
3) Provides an action plan with goals, resources, and deadlines to develop the skills over 12 months.
4) Lists contacts for support from organizations like Business Link and Acas.
5) Provides additional resources on topics like grants, professional bodies, and online guidance.
1) BBVA's global risk management model provides strength and stability through a governance framework that cascades risk appetite principles into daily management.
2) Key risk indicators across BBVA's regions generally show improving trends, with non-performing loans and costs of risk declining.
3) Views of specific business areas highlight regional differences in portfolios, asset quality, and revised cost of risk guidance for 2016.
Книга знакомит с оригинальными и зачастую результативными находками в области рекрутинга и поиска работы. В ней Вы найдете десятки российских и зарубежных примеров и свыше 30 иллюстраций, демонстрирующих креатив двух ищущих сторон за последние десять лет. Никакой теории. Только практическая направленность.
Самая свежая версия (в объеме почти в два раза больше данной презентации) стоит 200 рублей. Заказать на e.kolotukhin@gmail.com
El documento presenta un glosario de 5 términos relacionados con la televisión y la transmisión de señales. Define "escalonada", "cese", "antena UHF", "robusto" y "banda de sonido".
7 Social Media Trends That Will Be Huge in 2023Sujoy Mukherji
As technology continues to evolve, so does the way we use social media. What’s popular today may not be the same in a few years. With that in mind, it’s important to stay ahead of the curve and be prepared for what’s to come. So, in this blog post, I’ll be taking a look at 7 Social Media Trends that are predicted to be huge in 2023. By understanding the potential of these social media trends in 2023, you can stay ahead of the game and maximize your presence on social media.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
The Effects of social media networks in the hospitality industry.pdfHernanKlint
This document discusses a professional paper written by Wendy Lim that evaluates the effects of social media networks in the hospitality industry. The paper provides a literature review on social media marketing and its benefits for the hospitality industry. Specifically, it discusses how social media allows companies to increase brand awareness, improve customer service and monitor brand reputation. While social media provides opportunities, it also poses risks if negative information is shared online. The paper aims to evaluate whether social media is an effective marketing tool for the hospitality industry and provide recommendations.
Social media marketing proposal for Travel and tourism businessOttun Abdul-rasheed
This document provides a social media marketing proposal for Travel Router Ltd. It includes an analysis of social media trends in the travel industry, identifying Facebook, Twitter, LinkedIn, YouTube and blogs as key platforms. It recommends setting up accounts and customizing profiles on these channels. The proposal outlines general engagement strategies for each platform, such as posting regularly and using hashtags on Twitter. Measuring engagement and directing traffic to the company website are also discussed. Benefits of the social media plan include establishing authority, growing an organic following, and increasing visibility and leads for the business.
The document proposes a social media strategy and branding plan from The Intelligence Community LLC for the Olmsted Foundation to leverage its network of military leaders, attract new applicants, and strengthen alumni connections through optimized use of emerging social media trends and the TIC network of over 45,000 national security professionals. The proposal includes appointing a dedicated social media strategist to the Olmsted Foundation to implement outreach reinforcing the brand through social media storytelling, networking, and engagement across platforms. A comprehensive marketing and communications strategy is outlined incorporating social media, public relations, online fundraising, and technology recommendations to promote the Olmsted Scholar Program.
From Stats to Strats - Using Social Media Statistics to Plan an Integrated Ma...Kayak Online Marketing
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes.
What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers.
To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
- GoPro faced challenges in 2015 with declining sales, revenues and market share as competition increased. The company's stock price has steadily declined.
- GoPro's new strategy over the next 24 months will focus on continued investment in R&D for new hardware/software and content creation. It will also develop strategic partnerships and original content to build brand awareness outside of action sports.
- Executing this strategy involves improving the user experience, fostering major sports partnerships, getting cameras in the hands of artists, and launching new products like the Karma drone and Hero Session camera. This aims to transition GoPro to being a media company and regenerate interest in the brand.
Translating Patient Needs into Robust, Easily Accessible Quality Materials -...EUPATI
This document discusses the development of educational materials for patients and the public about medicines research and development. It outlines the creation of an educational toolbox and internet library through a content development process involving editorial boards and subject matter experts. The materials will be freely available under a Creative Commons license.
The document summarizes IFAD's Country Strategic Opportunities Programme in Cambodia from 2013-2018, called AIMS, which aims to accelerate inclusive markets for smallholders through three main approaches:
1) Selecting and facilitating high-value crop value chains with clear market demand, interest from buyers and farmers, and opportunities for competitive and sustainable production.
2) Developing value chains through brokering, facilitating partnerships, and "public goods" investments in infrastructure.
3) Expanding value chain financing through an innovation fund and partnerships to increase private investment in agriculture.
The program is implemented through regional hubs staffed by government, private sector, farmers groups and technical advisors to drive results and account for
El documento describe el mineral ágata, incluyendo su etimología, propiedades físicas como su color, dureza y densidad, su estructura cristalina, y sus usos comunes como piedra ornamental y en la realización de morteros. No se encuentra en yacimientos españoles, sino que se extrae principalmente en Estados Unidos, Brasil, Uruguay, Argentina, India y Madagascar.
Mercurio es el planeta mas cercano al sol y orbita alrededor de él de manera elíptica –en forma de huevo-, y le toma 88 días terrestres rodearlo, por lo que su año es muy corto.
El documento describe las características de las sociedades primitivas y modernas, incluyendo su división del trabajo, tipos de propiedades y formas de solidaridad. En las sociedades primitivas no hay división del trabajo y se mantienen unidas a través de conocimientos similares. En las sociedades modernas la división del trabajo es más desarrollada y se mantienen unidas a pesar de tener trabajos y conocimientos distintos.
Assista os vídeos com estudos bíblicos e baixe os arquivos de slides referentes aos vídeos no meu blog:
http://goo.gl/PPDRnr
Se você gostar deste vídeo, favor clicar no ícone "gostei", que fica logo abaixo, lado esquerdo do vídeo.
Ajude-nos a ajudar outras pessoas e contribuir para a melhoria da EBD:
Favor divulgar este vídeo para sua rede social e também em sua igreja.
Inversor de Freqüência - ACS 550 - ABB safetycontrol
O documento fornece informações sobre o drive ACS550 da ABB, incluindo suas especificações técnicas, recursos, interfaces de operação e aplicações. É descrito como possui filtros EMC embutidos, controles vetoriais e sensorless, além de ferramentas para configuração e diagnóstico.
With the demand for energy rising, what is your company doing to tackle the i...GA Circular
One in five people globally lack electricity access - with demand continuing to rise. To meet this, there needs to be a substantial increase in the production of affordable and clean energy.
Along with water and food, energy is crucial to the success of the SDGs as it is interlinked with several auxiliary goals.
Click through to see how businesses are tackling energy challenges shaping the world we live in.
The document is a personal development plan that:
1) Identifies areas for improvement such as encouraging innovation, planning change, leading change, and managing projects.
2) Notes strengths like planning, problem solving, and reviewing.
3) Provides an action plan with goals, resources, and deadlines to develop the skills over 12 months.
4) Lists contacts for support from organizations like Business Link and Acas.
5) Provides additional resources on topics like grants, professional bodies, and online guidance.
1) BBVA's global risk management model provides strength and stability through a governance framework that cascades risk appetite principles into daily management.
2) Key risk indicators across BBVA's regions generally show improving trends, with non-performing loans and costs of risk declining.
3) Views of specific business areas highlight regional differences in portfolios, asset quality, and revised cost of risk guidance for 2016.
Книга знакомит с оригинальными и зачастую результативными находками в области рекрутинга и поиска работы. В ней Вы найдете десятки российских и зарубежных примеров и свыше 30 иллюстраций, демонстрирующих креатив двух ищущих сторон за последние десять лет. Никакой теории. Только практическая направленность.
Самая свежая версия (в объеме почти в два раза больше данной презентации) стоит 200 рублей. Заказать на e.kolotukhin@gmail.com
El documento presenta un glosario de 5 términos relacionados con la televisión y la transmisión de señales. Define "escalonada", "cese", "antena UHF", "robusto" y "banda de sonido".
7 Social Media Trends That Will Be Huge in 2023Sujoy Mukherji
As technology continues to evolve, so does the way we use social media. What’s popular today may not be the same in a few years. With that in mind, it’s important to stay ahead of the curve and be prepared for what’s to come. So, in this blog post, I’ll be taking a look at 7 Social Media Trends that are predicted to be huge in 2023. By understanding the potential of these social media trends in 2023, you can stay ahead of the game and maximize your presence on social media.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
The Effects of social media networks in the hospitality industry.pdfHernanKlint
This document discusses a professional paper written by Wendy Lim that evaluates the effects of social media networks in the hospitality industry. The paper provides a literature review on social media marketing and its benefits for the hospitality industry. Specifically, it discusses how social media allows companies to increase brand awareness, improve customer service and monitor brand reputation. While social media provides opportunities, it also poses risks if negative information is shared online. The paper aims to evaluate whether social media is an effective marketing tool for the hospitality industry and provide recommendations.
Social media marketing proposal for Travel and tourism businessOttun Abdul-rasheed
This document provides a social media marketing proposal for Travel Router Ltd. It includes an analysis of social media trends in the travel industry, identifying Facebook, Twitter, LinkedIn, YouTube and blogs as key platforms. It recommends setting up accounts and customizing profiles on these channels. The proposal outlines general engagement strategies for each platform, such as posting regularly and using hashtags on Twitter. Measuring engagement and directing traffic to the company website are also discussed. Benefits of the social media plan include establishing authority, growing an organic following, and increasing visibility and leads for the business.
The document proposes a social media strategy and branding plan from The Intelligence Community LLC for the Olmsted Foundation to leverage its network of military leaders, attract new applicants, and strengthen alumni connections through optimized use of emerging social media trends and the TIC network of over 45,000 national security professionals. The proposal includes appointing a dedicated social media strategist to the Olmsted Foundation to implement outreach reinforcing the brand through social media storytelling, networking, and engagement across platforms. A comprehensive marketing and communications strategy is outlined incorporating social media, public relations, online fundraising, and technology recommendations to promote the Olmsted Scholar Program.
From Stats to Strats - Using Social Media Statistics to Plan an Integrated Ma...Kayak Online Marketing
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes.
What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers.
To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
This document provides an overview of using social media for self-promotion and business purposes. It defines social networking sites and discusses popular platforms like LinkedIn, Facebook, Twitter, YouTube, and blogs. Tips are provided on using each platform to promote a business, including linking accounts for cross-promotion. The document also discusses the benefits of social media for small businesses and tips for an effective social media strategy and online presence.
Social media-strategy-for-human-resourcesShamsher Khan
This document provides guidance on using social media for human resources purposes. It discusses strategies for showcasing a company on social media to attract candidates, including highlighting work accomplishments, employees, and company culture. It also offers tips for finding candidates on LinkedIn, Facebook, and Twitter, such as creating dedicated career pages and profiles, targeting ads, engaging with relevant communities, and encouraging employee referrals. Additionally, it addresses legal considerations around screening candidates' social media and training employees on appropriate social media use and policies.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer trust traditional advertising and instead rely on peer recommendations on blogs and websites. It also discusses how companies have begun using social media platforms like Facebook, Twitter and YouTube to better engage with customers and build their brands. Specific examples are provided of companies that have successfully used social media for marketing purposes.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
The document provides guidance on successfully using social media for organizations. It discusses various social media platforms like Twitter, Facebook, and using hashtags and tags. Twitter is recommended for promoting exhibitions and events with quick updates. Facebook is better for connecting with supporters on a personal level and engaging communities. Both require regular posting and interaction to build an audience and keep people engaged. Overall social media is a good way to raise awareness, engage new audiences, and market organizations if used strategically alongside other communication channels.
Social Media Marketing: From Entertainment to EssentialKristina Lane
Capstone research project where students were expected to synthesize and integrate learning experiences acquired through the program's previous courses while evaluating current media communications topics.
This document is a thesis submitted by Kristina Lane to Webster University in partial fulfillment of a Master's degree in Communications Management. It examines the impact and role of social media in businesses. When used correctly, social media marketing can increase brand awareness, promote customer engagement and loyalty, drive traffic to a company's website, and generate leads and sales. While initially created for entertainment, social media has revolutionized communications and marketing. The thesis aims to confirm the importance of social media utilization for businesses and that there are competitive disadvantages for those that do not utilize these platforms. It includes a literature review and examines the top performing social media of Facebook, LinkedIn, Twitter and Instagram for business use.
The document discusses social media marketing and various social media platforms. It defines social media as online platforms that allow users to interact and share content. Social media marketing is using social media to promote a business or brand. Some key platforms discussed include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat. The document outlines advantages of using each of these platforms for social media marketing.
For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
Thirty thoughts on current social media best practice, trends and challenges for not-for-profit organisations, from discussions between some of the UK's foremost charities at the Social by the Sea conference.
Similar to NOPJF Social Media Reccomendations (Paper) (20)
1. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
0
NOPJF
NOPJF SOCIAL MEDIA
RECOMMENDATIONS
Latasha Bundy
JonathanHarvey
MollyKind-Rubin
JoshuaPortin
ElizabethSampson
ChristopherSullivan
Gianni Villasanta
Tulane University A.B. Freeman School of Business
Social Media 7/23/2015
Ashley Keller Nelson
2. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
i
EXECUTIVE SUMMARY
Paper Introduction
Nola Media Consulting group (NMCG) has developed social media recommendations for NOPJF
so that it may develop a positive reputation with the New Orleans community.
Background Information
The goal of the social media sites is to create a stronger relationship between NOPJF and the
community and use them as a main source for recruitment. This section also describes the audience
that the social media efforts of NOPJF should target in order to accomplish its goals. A list of the
current platforms as well as the strengths of the social media efforts will undergo an examination.
Analysis of Current Social Media Efforts
This section outlines the strengths, weaknesses, opportunities and threats of each of the social
media platforms. It also includes the audience analysis, activity level and content quality, and
audience engagement for each of the current social media platforms. The website has a clear, easy
to use layout and has strong audience engagement. The Facebook page has effective content,
however, infrequent posting limits audience engagement. The NOPJF’s twitter account has the
potential to be an effective source but it needs to be updated more regularly to increase audience
engagement.
Future Posts for Each Platform
Blogs are a good medium for lengthy posts with comprehensive content. Officer profiles, first
person stories highlighting the foundation’s impact, and event announcements could all make
effective blogs. Facebook is a great platform for pictures and accompanying text. Photo portraits
of Police Officers in the street, combined with short stories told by the officer would be engaging
posts on Facebook. Twitter is a ‘now’ platform that thrives on quick snippets and real time
engagement. An effective solution to not having enough happening on a day to day basis at NOPJF
to post frequently, would be to post facts and statistics about crime and law enforcement in New
Orleans.
Recommendations for Social Media
NOPJF should keep its Facebook page, because this page has gradually built a following of over
900 people since 2006. Although Facebook is a declining social media platform, foundations and
businesses still heavily use it. NMCG believes if NOPJF were to add a social media platform they
should add Snapchat. The newest addition to Snapchat is also the most business friendly.
Snapchat’s “Our Stories” has allowed businesses to market their brands through a collection of
snaps submitted by users about certain events. If NOPJF were to get rid of a social media platform
NMCG believes it should get rid of Twitter. Twitter is an excellent platform for those who tweet
frequently or for a company that has a need to know audience. NOPJF does not have any urgent
emergencies and the material its followers are interested in are likely articles and stories, rather
than 140 character comments. In conclusion, if NOPJF wants to grow and remain relevant as an
3. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
ii
organization in the eyes of New Orleanians; then it must emphasize the use of social media
campaigns. Transparency is an important aspect of trust and relationship building. Social Media is
an excellent platform to help with transparency between the Police and community; where a
significant gap is present.
4. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
iii
CONTENTS
PAPER INTRODUCTION..................................................................................................................1
BACKGROUND INFORMATION.....................................................................................................1
Goal for Communication Efforts......................................................................................................1
Audience and who the Partner Services............................................................................................1
The following audiences are important to the NOPJF:....................................................................1
The status of the NOPJF’s current social media websites is: ...........................................................1
List of Current Social Media Sites....................................................................................................2
Organizations with Similar Backgrounds ..........................................................................................2
The Police Foundation.................................................................................................................2
CPD Memorial............................................................................................................................2
NPR ...........................................................................................................................................2
TED ...........................................................................................................................................3
NYC Police Foundation...............................................................................................................3
ANALYSIS OF CURRENT SOCIAL MEDIAPLATFORMS..............................................................3
Analysis of Website and Blog..........................................................................................................3
SWOT Analysis ..........................................................................................................................3
Audience Analysis .......................................................................................................................4
Activity Level and Content Quality ...............................................................................................4
Audience Engagement.................................................................................................................5
Analysis of Facebook......................................................................................................................7
SWOT Analysis ...........................................................................................................................7
Audience Analysis .......................................................................................................................9
Activity Level and Content Quality .............................................................................................10
Audience Engagement...............................................................................................................10
Analysis of Twitter .......................................................................................................................10
SWOT Analysis .........................................................................................................................10
Audience Analysis.....................................................................................................................10
Activity Level and Content Quality .............................................................................................10
Audience Engagement...............................................................................................................12
5. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
iv
FUTURE POST FOR EACH PLATFORM........................................................................................12
Website Blog Ideas for the Future..................................................................................................12
Facebook Ideas for the Future........................................................................................................12
Twitter Ideas for the Future ...........................................................................................................13
RECOMMEDATIONS FOR SOCIAL MEDIA..................................................................................13
Which Social Media Platforms Should the Partner Keep..................................................................13
Which Social Media Platforms Should the Partner Add...................................................................14
Which Social Media Platforms Can the Partner Improve .................................................................14
Conclusion ...................................................................................................................................14
Appendix: Creative Infographics Says It All...................................................................................15
6. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
1
PAPER INTRODUCTION
Nola Media Consulting group (NMCG) has developed social media recommendations for NOPJF
so it they may develop a positive reputation with the New Orleans community. This plan will allow
increased community involvement allowing for higher efficiency as well as creating a larger pool
of qualified applicant dedicated to the city of New Orleans. NMCG consists of a group of Tulane’s
top business students well versed in many aspects of marketing and social media. Students
completed this project while enrolled in an intensive social media class which ensures the research
used is up to date and relevant to the organization.
BACKGROUND INFORMATION
In order to understand the recommendations NMCG has for NOPJF we must first examine the
background of the organization as well as look at the success of other similar organizations.
Goal for Communication Efforts
Ultimately the goal is to use social media as a main tool for recruitment. The demographic of 18-
34 year olds is overwhelmingly on at least one of many social media websites. NMCG would also
use strategic planning for messages to the public about safety and recruitment while choosing the
perfect mediums for the non-profit. For example, a Tumblr page is not really feasible for the non-
profit due to the nature of the demographic on the site. The NMCG wants to use social media to
promote the good the NOPD does to get the community invested in their police department and
quickly address the situation when something goes wrong, like a Civil Rights violation, cop
shooting, or street closure. Getting information out as quickly as possible while still being accurate
is important and finding what makes the NOPD officers unique to the city. Celebrating them on
social media through videos, pictures, etc are good ways to get the community excited.
Audience and who the Partner Services
It is important to define the audience a social media campaign will target in order to generate
appropriate content.
The following audiences are important to the NOPJF:
The NOPD
Communities around the city
Neighborhoods around the city
All demographics but only reaches an older generation
The status of the NOPJF’s current social media websites is:
Both the NOPJF’s Facebook and Twitter accounts are pretty sparse.
They use Twitter to broadcast NOPD updates, but not for any original content.
Their Facebook is similar to their Twitter. NOPJF uses it sporadically instead of posting
a continuous stream of information.
7. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
2
We believe that the NOPJF’s social media sites should try to gain more followers of the 18 – 34
year old demographic. As it stands now, the demographic NOPJF caters to the most to is over the
age of 40. Also the site might want to engage “minorities” in the future because the city itself is
67 percent non-white. (Changes would need to take place in the NOPD as a whole to garner
positive responses from these groups.)
List of Current Social Media Sites
The NOPJF currently engages its audience on the following platforms:
Partner Website: http://nopjf.org/
PartnerFacebook:https://www.facebook.com/pages/New-Orleans-Police-Justice-
Foundation/82301963607?fref=ts
Partner Twitter: https://twitter.com/nopjf
Organizations with Similar Backgrounds
The following are organizations with similar backgrounds with social media campaigns.
https://www.facebook.com/thepolicefoundation
https://www.facebook.com/WashingtonDCPoliceFoundation
https://www.facebook.com/LosAngelesPoliceFoundation
https://www.facebook.com/CPDMemorial?ref=ts&fref=ts
https://www.facebook.com/nycpolicefoundation
https://www.facebook.com/TED
https://www.facebook.com/NPR
https://www.facebook.com/UnitedWay
The Police Foundation
The Police Foundation is an organization that aims to advance policing through innovation and
science. It has less of a Facebook following than the New Orleans Police & Justice Foundation;
however, it has a more successful twitter profile. It has over 1,000 followers. It mainly focuses on
relaying information about policing to their followers, and this strategy seems effective.
CPD Memorial
The Chicago Police Department Memorial is a group that remembers and holds fundraisers for the
officers killed on duty. It has a successful Facebook page which has moderate community
engagement. Its strategy is to appeal to the emotions of their followers with inspirational quotes
and memories of fallen officers which works well for this group given its nature. It then has calls
to action to get followers to attend events and fundraising opportunities.
NPR
NPR’s social media strategy shows they clearly know their audience. NPR’s Facebook page is a
no-frills page, strictly for posting articles. It posts almost every hour and cover mostly domestic
topics as well as periodic stories international stories. NPR comments and replies to comments in
response to the articles. NPR clearly knows its audience has intellectuals who actively engage in
8. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
3
response to informative and controversial stories. However, NPR’s YouTube page is strictly
NPR’s music account and videos of artists performing personal sessions. NPR has no cross-over.
The NOPJF should take away from NPR’s Facebook page is to KNOW your audience and to not
try to attract every type of passerby. If NOPJF successfully targets and attains its audience
engagement will increase and the value of each user will improve.
TED
TED (Technology, Entertainment, and Design) is a global set of conferences run by the private
non-profit Sapling Foundation, under the slogan “Ideas Worth Spreading.” It has a successful
social media presence in all aspects of the term. Its Facebook, Twitter, and website garner
widespread community involvement. Its strategy is to get as much content about a variety of topics
out as quickly as possible while still remaining accurate. It evokes people who like the posts to
also give commentary and add to the conversation.
NYC Police Foundation
The New York City Police Foundation is a non-profit organization dedicated to creating and
retaining New York City as a safe place to live, by providing critical resources that are not readily
available. Though it has a clear Plan of Action and opportunities for community engagement on
their website, its other social media platforms lack involvement. It executes a clear strategy to
appeal to the community through emotional appeal, but the infrequent posts take away credibility.
Although its Facebook posts are strong in content, it does not post often enough and likewise on
Twitter it really only retweets, rather than original posts. Overall the platforms need to be more
active so users can feel like they can communicate directly and actually be heard.
ANALYSIS OF CURRENT SOCIAL MEDIA PLATFORMS
In order to provide recommendations for NOPFJ's social media efforts NMCG must first analyze
the platforms currently in place.
Analysis of Website and Blog
SWOT Analysis
STRENGTHS: clear, easy to navigate, visible
mission, informative main articles
WEAKNESSES: News &
Announcement's not updated, month
old
OPPORTUNITIES: Drop down menu "I'd like to..."
with many realistic and common options, and
"Donate" button clear, visible, and inviting to
contribute
WEAKNESSES: Anyone can give
negative feedback
Strengths
The NOPJF website exhibits many strengths. The websites immediate effect when taken to the site
is a clear, easy to navigate structure. There are four main stories directly at the top, allowing the
viewer to quickly gain knowledge for at least four topics. Under that is an individual box with the
9. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
4
mission so that any viewer knows the NOPJF’s initiative right away. The website is very easy to
navigate.
Weaknesses
The NOPJF website exhibits few weaknesses. The only aspect that sticks out to me is that its last
News and Announcement post was from June 22nd, over a month ago. In order to keep users
interested they must be kept updated.
Opportunities
Below the four main stories that a viewer first sees when they navigate to the website is a drop
down menu with the phrase “I’d like to…” followed by a few common options for users. This
creates lots of opportunity as one of the options is to “become a police officer”. This creates an
idea in viewers’ heads that maybe they should find out more about becoming an officer rather than
not even realizing they could do that. Also the donate button is clear, yellow, all caps, and very
visible. This quickly creates the opportunity for viewers to contribute to the foundation.
Threats
A threat to the NOPJFin terms of social media is that anyone can go on their site and give negative
feedback. No matter how good a site is, critics are always out there, especially in terms of police
forces, so they always stand the chance of being negatively publicized.
Audience Analysis
The NOPJF website seems to have a strong audience. It has been up and running since 2012 and
is still very updated and easy to navigate. Users don’t have to give forth any effort to get updates
on the NOPJF.
Activity Level and Content Quality
In terms of the key topics viewers see when they navigate to NOPJF’s website, the information is
very updated and relevant to current times. One of the first things seen is their Cops for Kids
program, which is a summer program so it is properly posted in terms of season. Contrary to this
is the News and Announcements section which is slightly outdated. The last post was over a month
ago and the one before that was from two months ago. Although they are both relevant news reports
they may want to post more often and not only on big events. That way users can engage in
everyday operations and stay up-to-date on what is happening in their city. The strategies of the
content are strong as most, if not all, postings are paired with a photo or video, along with a clear,
easy to predict title.
10. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
5
Audience Engagement
NOPJF’s website audience engagement strategy is very well thought out. It clearly defines the
main parts they want users to engage with by making the “DONATE” and “SUPPORTING NOPJF”
tabs yellow, all caps, and bold. Right away viewers can engage and interact with the website and
mission of NOPJF. Then at the top of the page is a “Subscribe to Newsletter” tab that is visually
appealing and not too aggressive. It invites the audience to take one easy step and quickly be a part
of this wonderful organization. Any indicators of further diving into the website are encouraging
and telling. They tell you to “Learn More” and they nicely navigate you to “click here for more
information”.
12. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
7
Analysis of Facebook
SWOT Analysis
Using SWOT analysis, the NOPJF’s Facebook will undergo an examination.
Strengths
The page has a few positive features, most posts contain a visual and have a call to action. The
followers who like the page are also a strength because they are passionate about helping the police.
Weaknesses
The page has far more weaknesses, however. The first is the inconsistent amount of posting. The
page must be more regularly used to keep followers up-to-date. Another weakness is the low
amount of traffic the page has overall.
Opportunities
An opportunity for this page would be to focus on portraying officers as relatable people. This
kind of content would receive more favorable interaction from followers.
Threats
A threat to this page is that many locals do not like police and are very vocal about their dislike.
Anything related to user-generated content needs to be done so as to eliminate any negative
commentary.
14. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
9
Audience Analysis
The New Orleans Police & Justice Foundation has 909 likes on Facebook. The organization has
had a page since 2009, so the page could use some major work. The audience has slowly expanded
over six years.
15. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
10
Activity Level and Content Quality
The Facebook page is updated very irregularly. Some months the page is updated often while other
months it is updated only once or twice. To make this social media platform more successful, the
amount of posting needs to be more consistent. For a non-profit like this, one should post at least
once or twice a week at least. The content on the Facebook page includes visuals. The content
includes many links to other pages, encouraging people to donate to organizations that help the
police. The content on the page seems effective, however the organization needs to post more
frequently. The NOPJFcould also benefit from user-generated content, as long as it is done smartly.
They must eliminate risks of bad press from a potential user-generated content campaign.
Audience Engagement
The audience on the NOPJF’s Facebook page engages mainly through liking posts. The occasional
comment on a post is seen as well as the occasional share. The highest engagement from followers
are on those posts recognizing the dedication the officers show by sacrificing their lives each and
every day on the job.
Analysis of Twitter
SWOT Analysis
Strengths
Consistently retweeting NOPD tweets. Has very official Twitter bio.
Weaknesses
No original content. No call to action. Little engagement. No header photo. Not very active.
Opportunities
Can tweet original content once made. Can promote the police force during holidays and other
New Orleans events to engage with New Orleans audience.
Threats in relations to social media use
People in New Orleans have a negative stigma to the police, so user-generated content may cause
unforeseen problems. NOPFJ must actively control content put on Twitter.
Audience Analysis
NOPJF follows 459 Twitter accounts and has 262 followers. The account has tweeted a total of 79
times. Majority of “posts” are re-tweets of the New Orleans Police Department Twitter account
@NOPDNews. The group of followers are a mix of local New Orleans businesses, government
affiliates, and average New Orleans citizens.
Activity Level and Content Quality
The account’s last retweet occurred June 23. The account tweets, but mostly retweets of NOPD,
four or five times a month. The account rarely tweeted out any user-generated content. This
example of a call to action is one of the few original tweets the account has posted.
17. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
12
Audience Engagement
The post above, with the call to action, was the most successful of the posts. The hashtag along
with picture made the post more visually appealing, but in terms of reach, two retweets and a few
favorites is not terrible for the amount of followers the account has. Besides this, the account has
little engagement with its audience. There are neither positive nor negative comments.
FUTURE POST FOR EACH PLATFORM
Website Blog Ideas for the Future
Blogs are a good medium for lengthier posts with more comprehensive content. Officer profiles,
first person stories highlighting the foundation’s impact, Buzzfeed like 'lists', and event
announcements all make effective blogs. We recommend posting content that caters to parts of the
city beyond Bourbon St and the French Quarter, which will draw locals and create loyalty.
Facebook Ideas for the Future
Facebook is a great platform for pictures and accompanying text. Portraits of Police Officers in
the street, combined with short stories told by the officer, make for a very engaging post. Humans
of New York, or HONY, is a Facebook page which gained over 13 million ‘likes’ on Facebook
with the same type of post with portraits of the general public. These posts would be particularly
effective in garnering goodwill for police officers.
18. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
13
Twitter Ideas for the Future
Twitter is a ‘now’ platform that thrives on quick snippets and real time engagement. An effective
solution to not having enough happening on a day to day basis at NOPJF to post frequently would
be to become a real time local source of public information. The close relationship between NOPFJ
and NOPD could be leveraged by NOPJF to get important public information quickly and then
relay it via Twitter. Announcements such as road closings, traffic accidents, and weather alerts are
all suitable for Twitter. Turning the NOPJF Twitter into a public resource will attract an engaged
audience. Once NOPJF has an engaged audience, Tweets rallying support and interest in NOPJF
related issues are more likely to attract attention.
RECOMMEDATIONS FOR SOCIAL MEDIA
The following are NMCG’s recommendations for NOPJF’s social media efforts based on our
research.
Which Social Media Platforms Should the Partner Keep
NOPJF should keep their Facebook page. Reasons for keeping the Facebook consist of a gradually
built following of over 900 people since 2006. Although Facebook is a declining social media
platform, it is still heavily used and considered a staple to have among foundations and businesses.
Facebook also does not have the same pressure to post as Twitter or Instagram does. Although it
is best the more you post, Facebook’s audience seems to be more mature and laid back compared
to others. Facebook is also a great platform for news outlets. It allows text and visual posts with
easy to follow links to videos and websites. Another important thing about Facebook is the option
for creating Facebook ads. This is very simple, extremely efficiently targeted, and can be adjusted
for any budget. The greatest thing about Facebook ads is it allows you to “promote posts.” So, for
example, let us say in May NOPJF had an incredible emotionally engaged post with an image of
a police officer helping a woman. The post received 200 likes. As you continue to post, that post
from May falls your newsfeed until it eventually is gone. “Promoting posts” or “sponsoring an ad”
is you can pay for that ad to be reposted on selected target’s newsfeed as a brand new post/ad
concerning NOPJF. Here is a link that will help you get started.
19. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
14
https://www.facebook.com/business/products/ads
Which Social Media Platforms Should the Partner Add
Snapchat is a fairly recent social media company that has quickly rose into prominence.
Launching in 2011, Snapchat has over 100 Million users sending over 400 million Snapchat each
day. However, the newest addition to Snapchat is also the most business friendly. Snapchat’s “Our
Stories” has allowed businesses to market their brands through a collection of snaps submitted by
users about certain events. These “stories” show up on an individual's news feed and are often
watched regardless of what they are. These “our stories” have already generated millions of views
for companies. NOPJF could get ahead of the social media trend and create an account for those
to follow. The cool thing about NOPJF is it is an independent organization and therefore can
explore every department that takes place in the justice system; and that can be a lot of good
Snapchat material! As Snapchat are either still pictures or 1-10 second videos, they are fast paced
and can be seen by a wide variety of people. Most of all no comments! If people send Snapchat to
your account, it is unseen by the public and does not even have to be open!
Which Social Media Platforms Can the Partner Improve
Twitter is an excellent platform. However, unless there is an employee dedicated to the
Twittersphere, your Twitter account will easily become irrelevant and lost in the clutter. NOPJF
only has 202 followers, compared to Facebook's 900 followers. The relentless pressure of posting
on Twitter will inevitably lead to questionable and inappropriate messages. In order to prevent this,
while still staying relevant, can be done without even posting. Through clicking the button
"retweet" NOPJF can use another's tweet as their own. For example; NOPJF can retweet tweets
from police, events happening in the city and live-up-to-date contact with New Orleans'
constituents. Retweeting even local New Orleans residents' tweets is a great way to increase their
following and improve outreach. Another great thing about Twitter, is thanks to new plug-ins
(depending what website builder used) a livestreaming twitter-feed can be embedded into the
homepage. This can also gain followers through visitors to the website.
Conclusion
If NOPJF wants to grow and remain relevant as an organization in the eyes of New Orleanians;
then it must emphasize the use of social media campaigns. NOPJF post frequently and show more
of an effort and excitement about their cause in order to receive more engagement. The best form
of engagement they are suited for is interaction and providing a transparent lens into the New
Orleans Justice System in order to humanize the officers and other enforcement agencies. Since
NOPJF is an independent organization, they work with nearly every aspect of the justice
department's; some of which are extremely interesting to the public and on topics usually not
openly educated on. Transparency is an important aspect of trust and relationship building. Social
Media is an excellent platform to help with transparency between the Police and community;
where a significant gap is present.
20. NOPJF Social Media Recommendations Social Media ‘15 7/23/2015
15
Appendix: Creative Infographics Says It All
(http://www.creativebloq.com/infographic/tools-2131971