Bosch sought to standardize and optimize their retail execution process through online connectivity between their field workforce and management team. Spring Wireless provided a mobile enterprise application platform that delivered a fully integrated solution from the field to the back office, mobilizing Bosch's retail processes. This solution improved integration, helping Bosch get the right products to the right places at the right time. Marketing agents could now directly input competitor data into mobile devices, allowing real-time access to reports and faster decision making.

1. CASE STUDY: BOSCH
Automating Field Processes with
Enterprise Mobile Applications Platform
BUSINESS SITUATION
BUSINESS SITUATION
The Bosch Group is a leading global provider of technology and services.
Bosch was looking to standardize and
They have been present in South America since 1924. In 2008, the company
optimize their retail execution process
employed approximately 15,000 individuals in South America and recorded
revenue of over $5.3 billion USD. Bosch has maintained a presence in Brazil since through on-line connectivity, and update
1954. In Brazil, the company occupies 11 locations and employs approximately the method of information exchange
12,900 employees. During 2008, the company recorded a revenue of $4.6 between the field workforce and the
billion USD. management team.
The Bosh Group contacted Spring Wireless with three objectives. The first SOLUTION OVERVIEW
objective was to standardize and optimize their retail execution process through Spring Wireless Mobile Enterprise
on-line connectivity. Secondly, they were looking to update the method of Application Platform delivers a fully
information exchange between the field workforce and the management team. integrated solution, from the field to
Finally, Bosch sought to simplify the communication process surrounding the
the back office, mobilizing Bosch’s retail
company’s field marketing and trade promotion management team.
execution business processes.
BOSCH AT A GLANCE BENEFITS
OVERVIEW The Bosch Group is a leading global supplier of Spring Wireless improved the integration
technology and services, in the areas of automotive and between the field workforce and the
industrial technology, consumer goods, and building back office management team, helping
technology to redefine the distribution and sales
FACTS & FIGURES • Bosch Brazil was established in 1954 processes, by getting the right product, to
• Recorded a revenue of $4.6 billion USD in 2008 the right place, at the correct time, aligned
• Present in 11 locations and employs approximately with production planning and forecast.
12,900 employees
BRANDS Supplies solutions and services through three divisions:
Automotive and Industrial Technology, Consumer Goods,
and Building Technology.
SOLUTION
Prior to the integration of Spring Wireless’ Mobile Enterprise Application
Platform, trade marketing agents would collect competitor information such
as, product availability, price, and product visibility by taking handwritten notes
on paper.
Spring Wireless Mobile Enterprise Application Platform significantly
improved the business process of The Bosch Group’s field marketing agents.
Each employee was provided with a mobile device equipped with online
connectivity, allowing marketing agents to input data directly into the mobile
application. The application allows Bosch to evaluate the marketing action wireless
results, identify and measure problems and needs, monitor tendencies, analyze www.springwireless.com
competitors’ practices including quantity and strategy, and calculate The Bosch sales@springwireless.com

2. Case Study: BOSCH
SOLUTION (CONT.) SOLUTION FEATURES AND BENEFITS
Group and competitors’ market share. This valuable information Industry
is automatically sent to a server synchronized with the mobile
device, allowing for visit results to be accessible in real time on • Automotive and industrial technology, consumer goods,
the web. Users can extract the data and create custom reports and building technology
including, analysis by region, customer and product brands,
• Field Marketing – merchandizing , retail execution , trade
consumer recommended product mix.
promotion management
Spring Wireless Merchandising Solution overview
Solution Features
• The solution is running in production since January 2007 in
Brazil
• mSeries™ ~100 users (PDA + Web Portal); Windows Mobile
6.x , HTC mobile devices
• Average stores (customers) on a supervisor portfolio : 60
stores (customers)
• Average products (SKUs) on a supervisor portfolio: 480
(Bosch +competitors)
• Average visits per supervisor per day: 4 visits per day
• Average activities (surveys) per supervisor per visit: 2
activities per visit
• Integration Engine (mSeries™ Web Portal) :Flat Files (TXT)
BENEFITS • Services Model (end-to-end): software, hosting, service desk,
device provisioning mobile devices and connectivity
Spring Wireless’ solution significantly changed field marketing
activities and greatly increased market intelligence by delivering
the following results:
• Process Standardization – the Mobile applications are
configured according to The Bosch Group’s field marketing
process
• Team Productivity -increase of quality visits per cycle and
increase of activities on the same visit
• Visibility and Control -Reports updated hourly, reducing
the previous wait time by days allowing for faster and better
informed decision making
• Floor Share Analysis -Clear diagnosis of floor share and
strategic info (B/S/H & Competitors products)
Comparison between products (Bosch and competitors) on Bosch’s
Product Distribution Report, created based on mSeries™ Analytic
Tool and Market Information
About Spring Wireless
Spring Wireless works with some of the largest F1000 companies to help improve key field sales, services and marketing business processes such as retail
execution optimization, trade promotion management, DSD, merchandising, payment , billing and more.
Founded in 2001, Spring Wireless serves more than 450 blue chip clients, including, Nestlé, P&G, Philip Morris, Unilever, Kraft foods, Coca-Cola, Anheuser-Busch
InBev, L’Oreal, Henkel, Kimberly Clark and more.
© 2010 Spring Wireless, Inc. All rights reserved.
This document is for informational purposes only. SPRING WIRELESS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The example companies, wireless
organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company,
organization, product, domain name, e-mail address, logo, person, places, or events is intended or should be inferred from images or examples in document.
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sales@springwireless.com