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NONTRADITIONAL
MARKETING
Sydney Laymon
PERSON MARKETING DEFINITION
Involves efforts designed to cultivate the
attention, interest, and preferences of a
target market toward a celebrity or authority
figure
EXAMPLES
Celebrities
Political Candidates
Athletes
Entertainers
PLACE MARKETING DEFINITION
Attracts customers to particular areas by
landmark, city, state, region, country
PLACE MARKETING IS USED FOR
Tourism
Business
Economy
CAUSE MARKETING DEFINITION
Identification and marketing of a social
issue, cause, or idea to selected target
markets
EXAMPLES
Literacy
Physical Fitness
Awareness of Childhood Obesity
Environmental Protection
Elimination of Birth Defects
Child-Abuse Prevention
Preventing Drunk Driving
EVENT MARKETING
Marketing of sporting, cultural, and
charitable activities to selected target
markets
EXAMPLES
World Cup
Olympics
World Series
Super Bowl
Red Cross
ORGANIZATION MARKETING
Persuades people to accept the goals of,
receive the services of, or contribute in some
way to an organization
EXAMPLES
Mutual-Benefit Organizations
Service and Cultural Organizations
Government Organizations
Colleges and Universities
WORKS CITED
 Kurtz, David L. Contemporary marketing. 17th ed., South-Western
Cengage Learning, 2016.

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