I go over a definition, for those who want to learn more. Then I give examples of how your everyday business can incorporate aspects of social entrepreneurialism into what they do without running operations on vegetable oil. In other words, I give you practical ways any business can make a positive impact, while making money. Who doesn't want to do that?

1. HACKING GOOD:
SOCIAL ENTREPRENEURIALISM IN EVERYDAY
BUSINESS
ERIN MCCLARTY – UST BUSINESS
SYMPOSIUM

2. MY (SHORT,
SHORT) STORY

3. THE
GOAL

4. DEFINITION

5. Social
Entrepreneurialism
Defined
Social entrepreneurship is the use of the techniques by start up companies and
other entrepreneurs to develop, fund and implement solutions to social, cultural, or
environmental issues.This concept may be applied to a variety of organizations with
different sizes, aims, and beliefs. For-profit entrepreneurs typically measure
performance using business metrics like profit, revenues and increases in stock prices,
but social entrepreneurs are either non-profits or blend for-profit goals with generating
a positive "return to society" and therefore must use different metrics. Social
entrepreneurship typically attempts to further broad social, cultural, and environmental
goals often associated with the voluntary sector in areas such as poverty
alleviation, health care and community development. -Wikipedia

6. ANOTHER
DEFINITION

7. • …driving social innovation and transformation in various fields including education,
health, environment and enterprise development. They pursue poverty alleviation goals
with entrepreneurial zeal, business methods and the courage to innovate and overcome
traditional practices. A social entrepreneur, similar to a business entrepreneur, builds
strong and sustainable organizations, which are either set up as not-for-profits or
companies.
• About applying practical, innovative and sustainable approaches to benefit society in
general, with an emphasis on those who are marginalized and poor.
• A term that captures a unique approach to economic and social problems, an approach
that cuts across sectors and disciplines grounded in certain values and processes that are
common to each social entrepreneur, independent of whether his/ her area of focus has
been education, health, welfare reform, human rights, workers' rights, environment,
economic development, agriculture, etc., or whether the organizations they set up are
non-profit or for-profit entities.
• It is this approach that sets the social entrepreneur apart from the rest of the crowd of
well-meaning people and organizations who dedicate their lives to social improvement.
Schwab Foundation for Social Entrepreneurship

8. UNHINGING
THE MYTH

9. Glasses and
Scarf Not
Required

10. PILLARS OF
SOCIAL
ENTREPRENEURIALISM

11. Policy and
advocacy

12. Fairness and
Equity

13. Transparency

14. A (or some) mission to create and sustain social
value (not just private value)

15. SHAPING A BUSINESS
AROUND SOCIAL
ENTREPRENEURIALISM

16. Contracts

17. Management Squad

18. Infrastructure

19. Marketing

20. Business Model

22. INTEGRATING SOCIAL
ENTREPRENEURSHIP

23. Lobbying
and
Policy
Change

24. Understand Your
Impact

25. Supply Chain

26. Certification

27. Governance: “What portion of your management is evaluated in writing on their
performance with regard to corporate social and environmental targets?”
Workers: “Based on referenced compensation studies, how does your
company's compensation structure (excluding executive management)
compare with the market?”
Community: “What % of management is from underrepresented populations?
(This includes women, minority/previously excluded populations, people with
disabilities, and/or individuals living in low-income communities.)”
Environment: “Does your company monitor and record its universal waste
production?”
Sample B-Corp Questions

28. Hiring

29. Education

30. Employee Self-Care

31. WHY DOES IT MATTER?
▸Marketing
▸Competitive
Edge
▸Becoming Law
▸Feels Good
▸Funding
▸Subsidies

32. RESOURCES
- Design Thinking for Strategic Innovation: What They Can't Teach
You at Business or Design School by Idris Mootee
- Mission-Based Management: Leading Your Not-For-Profit Into the
21st Century by Peter C. Brinckerhoff
- Getting Beyond Better: How Social Entrepreneurship Works by
Roger L. Martin
- The Social Enterprise Zoo: A Guide for Perplexed Scholars,
Entrepreneurs, Philanthropists, Leaders, Investors, and
Policymakers by Dennis R. Young
- Harvard Business Review
- Stanford Social Enterprise Review

35. THE END.

36. @LEGALEAGLE2010
HTTPS://WWW.FACEBOOK.COM/EMCCLARTYPLLC/
ERIN@EMCCLARTYPLLC.COM