John Smith, a mid-40s senior manager from Sydney Northern Beaches, is looking to make a sea change and is researching franchise opportunities. He has $250k to invest and is specifically interested in healthy fast food franchises with a national brand presence such as Boost Juice. He is in the consideration phase of his franchise buyer journey, shortlisting and researching options that best suit his needs and location.

1. EDUCATION
OPPORTUNITY
John Smith:
• Sydney Northern Beaches
• Mid 40’s
• Senior manager
• Looking for a sea change
Send
Enquiry
Industry Research
Brand Research
Action
Preference
Consideration
Awareness
Is franchising the
right fit for me?
What type of
franchise best
suits my needs? Which franchise
industries and brands
are the best fit?
I am going to
invest $250k
I’m shortlisting and
researching Healthy Fast
Food Franchises with
national brand presence
I’m looking for a Boost
Juice Franchise for $250k
in the Manly area
THE FRANCHISE BUYER JOUNRNEY
Part One
What are the
benefits of the
franchise model?
ACTIVE BUYER
PASSIVE BUYER
40% of market share
30% of market share
20% of market share
10% of market share
FRANCHISING GROUP
LEAD GEN
DEMAND GEN