SlideShare a Scribd company logo
The I-Files
     A YouTube Channel
for Investigative Reporting
What is the I-Files?

• A hub for investigative news videos
• Curated by the CIR
• In a partnership with INN
• And these Major Contributors:
  CIR, INN Members, ABC, New York Times
  NBC, Al Jazeera, BBC, NPR,
The Pulitzer Center, AU Investigative Wkshp
  etc.
Objectives

• To establish an investigative news channel
    on YouTube
•   Grow an audience for investigative news
•   Increase video production capacity of INN
    members
•   Increase profitability over time
•   Create a sustainable economic model for in-
    depth reporting
Benefits to INN Members

• An opportunity to showcase your best work
    to a larger audience
•   Video production training
•   Power in numbers — higher search ranking
    and ad rates
•   Non-exclusive
•   Shared revenue from advertising
How to Participate

• Contact me
       stalbot@cironline.org
•   Send us links to your best videos
•   Make sure that you have cleared all online
    video rights for any content you include
Launch Date:

July 24, 2012

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Nonprofit Best Practices: The Investigative News YouTube Channel

  • 1. The I-Files A YouTube Channel for Investigative Reporting
  • 2. What is the I-Files? • A hub for investigative news videos • Curated by the CIR • In a partnership with INN • And these Major Contributors: CIR, INN Members, ABC, New York Times NBC, Al Jazeera, BBC, NPR, The Pulitzer Center, AU Investigative Wkshp etc.
  • 3.
  • 4. Objectives • To establish an investigative news channel on YouTube • Grow an audience for investigative news • Increase video production capacity of INN members • Increase profitability over time • Create a sustainable economic model for in- depth reporting
  • 5. Benefits to INN Members • An opportunity to showcase your best work to a larger audience • Video production training • Power in numbers — higher search ranking and ad rates • Non-exclusive • Shared revenue from advertising
  • 6. How to Participate • Contact me stalbot@cironline.org • Send us links to your best videos • Make sure that you have cleared all online video rights for any content you include