Wondering what the future has in store? Check out Aaron Long's presentation on the Future of Non-Profits for tips on how to lower costs, on how to develop your content and how to integrate. Tip: The Web is for you!!
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationChris Houchens
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
--Important similarities and differences between non-profit and for-profit marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Wondering what the future has in store? Check out Aaron Long's presentation on the Future of Non-Profits for tips on how to lower costs, on how to develop your content and how to integrate. Tip: The Web is for you!!
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationChris Houchens
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
--Important similarities and differences between non-profit and for-profit marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Here are my top three tips on how to get featured on SlideShare and end up on the homepage. After reaching over 1.5M+ views on SlideShare, I wanted to share my best advice on how to maximize your marketing on SlideShare. Enjoy!
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
This quick and simple guide shows how you can save your PowerPoint slides as high resolution images. This trick is ideal for uploads to SlideShare as you won't lose any quality of your slides. It also works perfect for sharing individual high-quality slides on social media.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
This is a great book about how to get your ideas across, how to communicate, what to do and what not to do. An important book that will only grow in importance as future communications will have to be in nanoseconds and nanobytes. Great for presentations.
Eianz how good is science.. as good as the humans who perceive it michele h...MicheleHartz
Environment Institute of Australia and New Zealand annual conference 2021. In the context of sustainability, the conference asked- "How Good is Science". This presentation delivers to the audience that science can only be good as the Humans who perceive it. And our perceptions are complex and need to be better understood so that Science can begin to 'market' facts to the complex humanity it is trying to inform.
Despite a security landscape now embracing: People; Companies; Governments; Devices; Networks; Services; Vehicles; Properties; LAND; SEA; AIR; SPACE; CYBER and INFORMATION, people and organisations still tend to see all this as someone else problem. In reality, it concerns all of us. Governments can no longer protect their citizens and nor can any company IT/Security Dept!
“In an ideal world: responses to Cyber and Terror would be automated and immediate”
The Dark Side has grown rich and powerful by investing in R&D and the latest technology; adopting distributed team working and a global market for talent and resources; and they are winning this war with an estimated $1.5Tn income in 2019. We have to adopt the same strategies to survive let alone win. Global sharing and cooperation are key along with people, staff, management, board, NED and Chairman education/training/involvement. At this time it is rare to find a ‘Cyber Seat’ on the main board of any organization, but it is a new and critical essential!
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Here are my top three tips on how to get featured on SlideShare and end up on the homepage. After reaching over 1.5M+ views on SlideShare, I wanted to share my best advice on how to maximize your marketing on SlideShare. Enjoy!
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
This quick and simple guide shows how you can save your PowerPoint slides as high resolution images. This trick is ideal for uploads to SlideShare as you won't lose any quality of your slides. It also works perfect for sharing individual high-quality slides on social media.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
This is a great book about how to get your ideas across, how to communicate, what to do and what not to do. An important book that will only grow in importance as future communications will have to be in nanoseconds and nanobytes. Great for presentations.
Eianz how good is science.. as good as the humans who perceive it michele h...MicheleHartz
Environment Institute of Australia and New Zealand annual conference 2021. In the context of sustainability, the conference asked- "How Good is Science". This presentation delivers to the audience that science can only be good as the Humans who perceive it. And our perceptions are complex and need to be better understood so that Science can begin to 'market' facts to the complex humanity it is trying to inform.
Despite a security landscape now embracing: People; Companies; Governments; Devices; Networks; Services; Vehicles; Properties; LAND; SEA; AIR; SPACE; CYBER and INFORMATION, people and organisations still tend to see all this as someone else problem. In reality, it concerns all of us. Governments can no longer protect their citizens and nor can any company IT/Security Dept!
“In an ideal world: responses to Cyber and Terror would be automated and immediate”
The Dark Side has grown rich and powerful by investing in R&D and the latest technology; adopting distributed team working and a global market for talent and resources; and they are winning this war with an estimated $1.5Tn income in 2019. We have to adopt the same strategies to survive let alone win. Global sharing and cooperation are key along with people, staff, management, board, NED and Chairman education/training/involvement. At this time it is rare to find a ‘Cyber Seat’ on the main board of any organization, but it is a new and critical essential!
No doubt Aldous Huxley and George Orwell would be pleased to see cameras and surveillance devices everywhere, just as they predicted, but they would then be amazed to find that we buy and install them and become upset if no one is watching! So the Dystopian futures they both predicted and feared are not here yet, but they might just be in the pipeline, and being built a device at a time by us!
Only 70 years ago close observation and surveillance was difficult and very expensive. Today, it is so very cheap, efficient, and everywhere: in our pockets; on our wrists; in our homes, offices, cars, trains, planes; in the streets and on the highways and major roads.
To some degree every country has embraced all the possibilities presented by the technology to make their societies safer and more progressive as organisms, but now here comes AI. Automatic voice, face, finger, eye, action, movement and habit recognition writ large along with all our messages, entertainment, work and recreation patterns monitored 24x7, so inference engines can check if we are good, bad, dangerous, safe, under threat and so on!
Some countries are now employing such technology to judge, sentence, and commit people for criminal acts and ant-social behaviours etc. At this point we have to proceed with care in the recognition that data errors ‘happen’ and human biases can be built in at the birth of such AI systems. Nothing is ever perfect - not people, and certainly not our machines, and we have to progressively drive out bias snd error…
My Journey into Artificial Intelligence - Challenges and TipsDanica Damljanovic
In this talk, I discuss my career path and how I have changed my career as a software engineer, to become an AI research scientist. After my PhD and almost seven wonderful years in academia, I moved into the startup world, and soon after created my own - Sentient Machines. In this talk, I summarised challenges from managing and building successful career and teams, to being managed, and most importantly, investing in learning and self-development as a way to enrich not only your own experience of life, but also the life of those around you.
Impostor Syndrome - You're Not Alone (Focus Group for OpenWest 2015)oktobercode
This presentation was created to discuss Impostor Syndrome in a focus group at OpenWest 2015. We cover the different reasons why people feel like impostors, some ways to deal with those feelings, and resources for continued learning.
Predicting digital futures a sector at a time is relatively easy, but in a networked world driven by accelerating technologies this is insufficient. Sectors do not operate in isolation, they are connected, and as technology advances the boundaries morph, with whole industries overtaken and pushed aside. At the same time old jobs lose relevance and new skills are required, but in aggregate ever more people are employed. Today there is no country, no matter how big or rich, that has all the raw materials and people required to power its industries, healthcare systems, farming and food production, or indeed educational institutions. Insourcing, outsourcing, and globalisation are the result, and they are about to be augmented by global networking of facilities, skills and abilities
We have never known or understood so much about our world, and nor have we enjoyed the capabilities bestowed by modern technology. But keeping up to date, acquiring the right knowledge and skills is a growing challenge as ‘the world of the simple’ evaporates and complexity takes over.
“There are plenty of simple solutions to complex problems, but they are all wrong”
Preparing for change whilst coping with the status quo now presents many new challenges way beyond human ability and we have to partner with machines to aid our decisions. For organisations it is essential to find and employ the right people, and for people it is necessary to become ever more flexible and adaptable whilst continually acquiring pertinent capabilities.
“AI and robots are not going to push us aside, but they will change everything”
No man is an island, and neither is any country, company or institution. A digital and connected global interdependency now governs the fortunes of our species as technology empowers us at every level. In this presentation we highlight a small sample of the technologies on the horizon, the jobs they will destroy, enhance and create.
We are engaged in a war the like of which we have never seen or experienced before. Our enemies are invisible and relentless; with globally dispersed forces working at all levels and in all sectors of our societies. They are better organised, resourced, motivated, and adaptive than any of our organisations or institutions, and they are winning. This war is also one of paradox!
“The cost to many nations is now on a par with their GDP”
“No previous war has seen so many suffer so much to (almost) never retaliate”
“We are up against attackers who operate as a virtual (ghost-like) guerrilla army”
“No state can defend its population and organisations, and they stand alone - isolated and exposed”
“A real army/defence force would rehearse and play all day and very occasionally engage in warfare. We, on the other hand, are at war every day but never play, war-game, or anticipate new forms of attack”
To turn this situation around we need to understand our enemies and adopt their tactics and tools as a part of our defence strategy. We also have to be united, and organised so the no one, and no organisation, stands alone. We also have to engage in sharing attack data, experiences and solutions.
All this has to be supported by wargaming, and anticipatory solutions creation.
The good news is; we have better, and more, people, machines, networks, facilities, and expertise than our enemies. All it requires is the embracing of advanced R&D, leadership, sharing, and orchestration on a global scale.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Throughout the developed world healthcare systems are creaking and failing to deliver what is expected by ageing and ailing populations. From the richest to the poorest of nations in this group, spend is going up, but failure is not being arrested. Three key mechanisms are the cause: First technology and the resulting advances in medicine are keeping us alive longer; Second the number of people needing care is rising rapidly and so is their individual expectation; Thirdly the dominant mode of death has migrated from a ‘simple, sudden, and unexpected event’ in the 1940/50s to a ‘protracted and complex series of physical and mental failure mechanisms’ in the 2000s.
“Death’s harbinger now moves slowly and very visibly amongst us”
Spending ever more money and employing ever more people is not the answer! A new model is required where we as individuals leverage all the available resources to take charge of our own health. We have to minimise the risks and be prepared to manage our minds and bodies should a failure mechanism strike. In the same way technology empowered us by affording new skills, facilities and capabilities, it can now lend support to our lives at every stage. But our actions have to be part of a three pronged approach: healthier lifestyles; day-to-day monitoring of vital body functions and regular medical checks; rapid diagnostics and remedial action. The necessary technology enablers are now within the grasp of everyone should they so choose.
The migration of medical facilities, skills, and equipment has always been: Hospital to Health Centre to Doctors Office to Our Bathroom Cabinet. But it was extremely slow! It is now accelerating with some aspects appearing to be in reverse gear! Mobiles, wearables, apps, testers, and on-line facilities often outgun Doctors and Hospitals in their ability to measure and monitor us 24x7 whilst we continue our daily lives. But, the revolution in sensors, genomics, robotics, and more, is about to amplify this trend…
This talk brings together concepts from theatre, urban planning and software development in less time than reading your Facebook wall.
Audio from the talk:
https://soundcloud.com/liberatr/free-time-how-i-learned-to-stop-worrying-and-love-the-flywheel
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. It is useless to
advertise to
anyone
(except interested outspoken people with influence)
5. The old rule:
“C r e a t e s a f e , o r d i n a r y
p r o d u c t s a n d C o mb i n e
t h e m wi t h g r e a t
m a r k e t i n g .”
The new rule: “C r e a t e
r e ma r k a b l e p r o d u c t s
6. “S e r v i c e s t h a t
a r e wo r t h
g e t t i n g
t a l k e d a b o u t ...
…get t a l k e d
a b o u t .”
7.
8. “We are not planting
flowers;
we are planting ideas in minds…
this takes time.”
So who is out there listening?What kind of message should we be sending?What kinds of things should we post and where?If you take home one thing from this presentation…. we hope it is…. YOU ARE NOT YOUR AUDIENCE!!!!
Why do we market?The Market is continually changing: 1/3rd of Americans in the 20’s move each year, the average American moves 11 times in a lifetime People forget quickly: everyday Americans are bombarded with approximately 4,700 advertisements, 79% of people forget advertisements after a couple of weeks. Our competition won’t quit, and they are marketing!! Marketing strengthens our identity Marketing is essential to growth and survival Marketing maintains morale Ending marketing will lose money, morale, and belief in your business. Marketing during financially difficult times lets the public know we are still here, we are still strong, and we will continue to be so *Source: Conrad, J, Levinson, J, & Levinson, A. (2007).Guerrilla marketing. Mariner Books.
What is Marketing?Marketing is every bit of contact your organization has with anyone. Marketing includes: name, service, program, locations, advertising, PR, website, branding, email signature, voicemail message, presentations, inquiries, training, problem solving, strategic plan, referrals, employees. Marketing needs: strong understanding of brand & services, good attitude, passion for product Market to new prospects as well as current constituents Marketing is based mostly on psychology, the laws of Human Behavior Reputation is paramount
What are we doing now?Must be skilled with technology and utilize it: MUST be technologically inclined and utilize the internet and social media to its fullest potential Concentrate on what we can do for our consumer See marketing as an assortment of weapons: Use marketing combinations: emails, website, direct mailings. No one method works, need all together Prove involvement by regular and timely follow-up with constituents: Marketing has changed from a monologue to a dialogue. Must be interactive. No one listens to what you have to say about yourself, they trust other consumers. Past consumers and community become ambassadors driving new clients to your organization Use marketing to gain consent, and then build relationships: Opt in: Traditional marketing believes you can make a sale with marketing; today we market in the hope to gain peoples consent to more materials from you. Permission Marketing… Build the relationship! “you” marketing vs. “me” marketing: people don’t care about you, they care about themselves and how we help them. Tell stories
What should we do next?Put element of amazement in marketing: Marketing is the truth made fascinating, use a creative message Make program consistent: don’t change medias, don’t change messages, don’t change graphics. Never change identities Sell the content of the organization, the whole program, what makes you different: Style and Substance are needed. Style to interest them, substance to keep them. Use measurements: Count new relationships, not money. Relationships will grow into money if nurtured, reputation is paramount, long term relationships are the key to lasting. Cannot measure marketing by hits to website, number of blog responses, or number of new constituents added. Must look at bottom line. ASK PEOPLE HOW THEY HEARD OF YOU! Make public confident in program: strive to be the best, act as if you are the best, tell people you are the best, and you will become known as the best. Use professionals as ambassadors as well as past students and parents In order to grow, must maintain focus on core values and program principles… why are we doing this? Focus on students and families and the differences we make in their lives. Tell stories, use them as our marketers. Fusion marketing: cooperating with organizations with similar prospects and standards to share marketing costs. Think McDonalds commercial with Coke and Disney embedded. Think about partnering with other local agencies to educate the public on the services available for those with special needs. Market to individuals, not groups. Run commercials on networks that directly target our demographic. Yes, more people watch NBC, but the majority of our demographic watches FOX. Develop products and services that consumers will seek out, differentiate our customers and find the group of largest sneezers and go after them We can’t make people listen, but we can figure out who is likely to listen then invent the right marketing strategy to overwhelm them with how good our program is. Start marketing how we are different, stop going after mass markets and talking to groups in whole, show what makes us special and unique
What do we need our people to do? Must understand that marketing involves creating or changing people’s opinions and attitudes. Commitment to marketing program: it will not happen overnight. Think of program as investment: marketing will contribute to slow but steady increases. Again, it will not happen overnight and we are working towards building a reputation and relationships within our community and with other organizations. Keep in mind… Marketing is never complete, always augment program and stay in touch with your current constituents
Homer Simpson
Poll… How Old are You?It’s not really that simple, but it’s pretty close. The younger you are, the more comfortable you are with social media. Chances are that if you are less than 25 years old, you don’t even remember a time when you didn’t use the computer to learn, play and communicate.
Why Use Social Media when it is just a fad?
Social Media Statistics
Which Social Media tools are right for your organization? Facebook, twitter, YouTube, blog, Flickr…Look at how much time you can spend and the content you would like to distribute and to whom.Facebook: one post per dayTwitter: one post per dayBlog: at least once a weekFlickr: whenever you have fresh pictures….. And then post to facebook, twitter, blogYouTube: post whenever you have new content and disseminate through other channels**most important… use all channels to distribute new information
I suggest posting once a day if you have something interesting to say or question to askPosting more than once or twice a day can overwhelm and irritate your audienceIf you really don’t have anything to say, don’t say anything!
Discuss the differences in pages and groupsGroups: Private, have to be invited, not open to the public, information and posts only shared within the groupPage: Public, can be “liked” by anyone, information posted can be seen by anyone… depending on your security settings… to be discussed later!Which is better for your organization? What are you trying to accomplish?Do you want to distribute and share information with the masses? Use a pageDo you want to have small groups who can discuss things in private? Use a group
Add your organization and yourselfOnly connect to people you know and have actually worked with and had good experiences withMonitor your organization page for correct employees
Joining groups, asking and answering questions adds credibility to you and your organization
Getting staff involved in videos, how to loosen them upUse social media tools in your trainings so they see good examples of video that isn’t silly catsWebcasting trainings and seminars, sharing with other industry affiliates
Poll… Have you looked up instructional videos on YouTube?What type of things are you looking for?
Youtube is the second largest search engine on the web after google.Want to know how to do something? Search youtube.Want to be motivated, infuriated, amused? Search youtube.If you want information – you can get it on youtube. If your information isn’t there – someone else’s is.
Is it appropriate for all agencies?Who is your audience?Do you have to have responses to make it worth it?
Seth Godin
Transition slide – fears and regulation
Throughout history all large cultural changes can be directly linked to the creation of a new mass media phenomenon.When Guttenbergs bible was printed by the printing press, knowledge became available to the former dark age masses, spawning the Renaissance. (There was a good reason why the catholic church was so opposed to printing the bible in common language.)With the increased availability of books, the more common people learned to read and dangerous ideas spread spawing the age of reason (democracy). There was a reason why teaching slaves to read was illegal.
The telegraph made distance irrelevant for communication. Gold in California??? People on the trail there within days.Then radio and later television – direct communication! The talking heads were born.All that one way communication lead to the creation of very clear EXPERTS. Only the experts got on TV. Someone had to judge what was important to hear and from whom.
Skipping right over the invention of the personal computer…the Internet is world changing.
No longer are we receiving information. We are creating it – in real time.For good or ill – there is no longer any control on the free flow of information…if you have the tools
Oh no – what will happen to the kids?They can’t handle all the information that is out there!...Too Late!The world is already at their fingertips and they will be interacting with it before they even reach school.At home – parents are the first line of defense against overexposure to a world that is complicated and dangerous.But as it stands now – only human interaction really helps kids navigate the digital world.
Fear. Command and Control response…sound familiar??We don’t know so we:Ban it! (power and control)Ignore it! (flight)Limit what people can say or do (does this sound like democracy?)We have filtering software and blocked sites, but anyone who spends a little time with a savvy kid knows that those things are just challenges to be overcome.
Keep it simple and based on the ethical principals recognized across your profession. You are regulating relationships regardless of where those relationships occur.
YouTube Fears:ConfidentialityCyber bullying- staff and studentsLoss of agency control – message and potential damage to reputation, random staff posting inappropriate video
YouTube Fears:ConfidentialityCyber bullying- staff and studentsLoss of agency control – message and potential damage to reputation, random staff posting inappropriate video