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Non profit leadership assignment - final
- 1. Non-Profit Leadership Assignment CHRIS BUTTERWICK THE UNITED WAY
- 2. History Founded in the 1887 Addressed the need for cooperative action against welfare issues
- 3. The Initial Purpose Collecting funds for local charities Coordinating relief services Counseling and referring clients to cooperating agencies Making emergency assistance grants in non- referable cases
- 4. Throughout the Years Partnered with reputable agencies National Football League (NFL) in 1973 Increased public awareness of social service issues facing the country
- 5. Partnerships and Affiliations United States Postal Service The Atlanta Committee for the Olympic Games Bank of America Bill and Melinda Gates China Charity Foundation CNN & CNN International And more
- 6. Economic Collapse 2008 Economic Recession Difficult times for average Americans Charitable institutions felt impact Decrease in donations Decrease in membership and volunteers
- 7. Their Challenges They depend on us Our time, money, and heart They cannot “give” anything in return (except a tax deduction) They need to: Increase membership and donations
- 8. My Plan of Action Utilize leadership skills to Rebuild membership levels Increase support and donations Get the word out!
- 9. Leadership Skills Utilize skills learned in MGMT 321 Know-how Determination Hone my skills and apply them
- 10. Opportunities to Help Drum up support Spread the word Contribute my own time
- 11. Apply the Know-How Current Aspects of Help Weekly donations Charity Events Awareness Events Room for Improvement Get everyone involved!
- 12. The Problems “What’s in it for me?” People wanted to know what they would get out of donating Under the impression it was wasteful
- 13. Aha! Listening to their concerns Address their concerns Educate them on the facts
- 14. Motivation Explain the programs that the United Way sponsors and created Gifts of the Season Stuff the Bus Free Tax Preparation
- 15. Educating the Uninformed Where does my donation go? How does it help me and my community? Who are we helping?
- 16. Free Tax Preparation Helps Everyone! Many cannot afford to have taxes professionally prepared Losing out on monetary returns Could put money back into local community
- 17. Results 100 % support! All members of staff in the community got on board with the program Some agreed to participate in upcoming events (Stuff the Bus in August)
- 18. Strategies Education The best way to get more participation Distributed flyers, Emails, etc. Interaction Used oral interaction to address questions, concerns, and ideas with potential volunteers/donations
- 19. Suggestions More aggressive, less passive campaigning Do not rely on candidate’s initiative- take the initiative! Engage with candidates; address their concerns Get the word out Hand out more flyers targeting every “market” Current advertising is very general Modify different ads for different groups
- 20. Thank you United Way ITW Employees Penn State University Professor Fellow Leadership and Motivation students
Editor's Notes
- Hello Professor, classmates, friends, family, and fellow volunteers. My name is Chris Butterwick and this is my PechaKucha style presentation based on my work with the non-profit organization, the United Way.
- Briefly, the United Way was founded by a few different people back in the late 1800’s. A woman, a priest, two ministers, and a rabbi (no this is not the start of a joke) saw a need for cooperative action to address their city’s welfare issues. They collaborated and planned the first united campaign for ten health and welfare agencies.
- This organization was developed to serve as an agent to collect funds for local charities, in addition to coordinating relief services, counsel and refer clients to cooperating agencies, and to make emergency assistance grants in cases which could not be referred.
- Throughout the years, the organization has broadened and partnered with many affluent agencies. In 1973, for example, the United Way and the National Football League, the NFL, partnered to increase public awareness of social service issues facing the country.
- Flashing forward, in addition to partnering with the NFL,the organization has gained support along the way from the U.S. Postal Service, The Atlanta Committee for the Olympic Games, Bank of America, Bill and Melinda Gates, the China Charity Federation, CNN and CNN international among many others.
- In 2008, America was falling into an economic recession of proportions only read about in history books. The average, hard working American was having trouble paying his own bills let alone helping pay someone else’s. The United Way and other charitable institutions definitely felt some difficulty in these times as well with a decrease in membership and donations.
- Non-profit organizations depend on people like you and me. They depend on random acts of kindness and those who are willing to give without expecting anything in return. This is how they operate; they are dependent on us. The challenges that the United Way faces are similar to those of any charitable organization; they would like to increase their membership, volunteership, and donations.
- America’s wounds are still healing as well as the United Way’s. After seeing the drop in membership and donations from the past few years, I realized that the best way to help this organization with my leadership skills was to help them rebuild their membership and support.
- Learning about the different characteristics and traits of leadership in Management 321, Leadership & Motivation, I have come to learn that anyone can be a leader as long as they have the desire and know how to be one. While entering this class I may have not been the most outgoing and charismatic person, I have since honed my skills after reading many the assignments and practicing the work. I have taken the advice of General Colin Powell and President Barrack Obama, and was able to tie it all together with knowledge and guidance of my professor, Big Mike.
- So, moving forward with my knowledge gained in this class along with the opportunities for development in the United Way non-profit organization, I had decided that my best contribution would be to drum up more support and to spread the word.
- The company that I work for has partnered with the United Way in a few different aspects. These range from weekly donations, to charity events, to awareness meetings. After meeting with the representatives, I was able to determine that while a good portion of the company was involved both financially and time-wise, there were still a few people that were not involved.
- After talking with a few of the employees and people that were not getting involved with the organization I came to learn that many were not participating because they did not know what was in it for them; in fact, they thought it was a waste of time and money.
- Gaining their perspective helped me realize that the United Way’s goal and mission may not be clear to everyone, only those that go out of their way to understand it and educate themselves about it. So, my goal was to spread the word to those that are clueless as to the United Way’s purpose, benefits, and how it will help them even if they are not the actual recipient of the donation.
- I was able to do this by showing them the programs that the United Way provides to members of their communities. These programs include “Gifts of the Season”, “Stuff the Bus”, among others. Showing them the different ways that the United Way puts money back into the very communities that they live in gave some of them the incentive to begin participating. There were still some who showed resistance.
- I was able to shed light on the fact that when money is put back into the community that you live in, it lessens the tax burdens that you may face. That is, when the schools and local civic centers are getting charitable donations, there is no need to drum up support or taxes from the residents of the communities. Furthermore, when I elaborated on the tax help program that the United Way has, it helped the stragglers become convinced.
- Many residents were not getting the full amount of money available to them back from their annual taxes, and many did not want to go out and pay for the service. The fact that the United Way offers this service for free to qualifying people was a huge eye-opener. When people have more disposable income, they will spend it! This stimulates the local economies promoting job growth and security along with a happy community.
- Once the members of the staff and community were made aware of what and where their contributions they were going, I am happy to say that they decided to participate. I was able to achieve 100% support from the work force and the United Way is helped by increased donations.
- As mentioned earlier, my main strategy included education. I have learned throughout life and throughout this course that many people want to do good, but sometimes they either don’t know how or don’t know why they should. I handed out flyers that were given to me by the United Way and also a few that I created in Adobe Illustrator to explain the program(s).
- It is pretty evident that many people were hesistent throughout the years to donate because they did not know what the United Way was all about or about how it would affect them. I would suggest a more aggressive campaign in the future aimed at getting information out. The current campaigns are very passive and rely on the candidate’s initiative to go to the website or show up to an event; however, I found that when you directly engage with candidates, they are more likely to follow through.
- So, to wrap up this PechaKucha presentation, I would like to thank the United Way for letting me get involved and help their great cause, I’d like to thank ITW for letting me interview and work with potential donaters and volunteers, and thank you Penn State, our professor, and fellow Leadership and Motivation students for your time and encouragement.