Monthly Donors Are You Doing Them

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Monthly pledge is the way to go in individual fundraising

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Monthly Donors Are You Doing Them

  1. 1. Monthly Donors Mean Sustainability Do you have them? Anup Tiwari www.FundraisingAsia.org
  2. 2. Do Individuals Give? A Case Study
  3. 7. How does this work for Global NGOs?
  4. 8. 82.4% from Individual Donors
  5. 9. A big percentage from Individuals
  6. 10. Does it happen in developing world too?
  7. 12. 2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India 67% from Individuals
  8. 13. Majority Individual Contributions
  9. 14. Monthly Donors, Do You Have Them?
  10. 15. Monthly Donors
  11. 16. 2 in 3 one time donors may never give again
  12. 17. Looks like a drop but fills ocean
  13. 18. Donors get a habit to give
  14. 19. Help in planning ahead
  15. 20. Monthly Donors
  16. 21. Best buddies during crisis
  17. 22. How does one get them?
  18. 23. Converting Existing One Time Donors
  19. 24. Start from Welcome Package
  20. 25. I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day. And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards improved teaching methods, but also secures for these children a better and happier future Conversion Mailing/Call
  21. 26. How do I get New Ones?
  22. 27. 1. Direct Mail
  23. 28. Co branded mailings
  24. 29. Needed to build case for a long term contribution Slip in a Brochure
  25. 30. 2. Asking in Person
  26. 31. Face to Face Fundraising in the Malls
  27. 32. In the Streets
  28. 33. at the Office stalls
  29. 34. Door to Door
  30. 35. Tele-facing +
  31. 36. Step1- telecallers call
  32. 37. Step2 - Team Leader gets the lead
  33. 38. Step3- The lead is given to Coordinator
  34. 39. Step4- The facer meets the donor
  35. 40. Step 5- Coordinator gets donation/report
  36. 41. Step 6- Team Leader passes it to NGO
  37. 42. The Tele-facing Cycle Prospective donor agrees to meet the Field Executive Field Executive meets prospect/donor & convinces him/her to give monthly donation Tellecaller calls prospect/donor
  38. 43. As described by the leading UK Magazine
  39. 44. 3. Going Digital
  40. 46. Direct Response TV
  41. 47. UNICEF Mexico
  42. 48. Brooke UK
  43. 49. Is it not impossible to deduct donations on monthly basis?
  44. 50. Direct Debit/ECS
  45. 51. Cancelled Cheque
  46. 52. 3rd Party Direct Debit/ECS Agencies
  47. 53. The Next Best Option
  48. 54. Monthly donors give more Take Away 1
  49. 55. They stay longer Take Away 2
  50. 56. So start asking for monthly donations today!
  51. 57. Thank You www.FundraisingAsia.org

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