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THE ECOKIT
                                                      AN ECODESIGN PROJECT




Renan Abgrall – Nov 2011
Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.
WHAT DOES ECODESIGN STAND FOR ?

       Ecodesign is an approach to design a product with special consideration
        for the environmental impacts of the product during its whole lifecycle
                            Environment                    Ecodesign



                    Customer needs
                                                           Technical feasibility



                                    Costs
       The two main principles of Life Cycle Assessment method

           Assess the whole product life cycle




           Assess several environmental impacts
2
        Renan Abgrall- 11 2011
A METHOD INITIALLY APPLIED TO MOBILE EQUIPMENTS
                   • Life Cycle Assessment analysis done by Ademe
                     (French Environment and Energy Management Agency )
                    • Focus on the manufacturing stage (Green handset)
                    • Focus on the “End of life”
       2008        • Commercial launch of the Nokia Evolve (first green mobile)



                   • A packaged offer for B2B customers
                    •   Another green product (Samsung)
                    •   A cheaper subscription for customers extending the life of their handset
                    •   Cheaper international calls (reduce business trips ?)
       2009         •
                    •
                        A universal solar charger for free
                        Carbon compensation for emission of gases




                   • Handsets recycling via MonexTel Partner
                    • For B2C then B2B
                    • Via internet then in Point Of Sales
       2010        • Promote the “SIM only” Subscriptions


                    For Mobile Equipments,
                    1. the effort needs to remain focus on end of life management
                    2. but operators select handsets that suit with market expectations
                    => currently massively focusing on Smartphones


3   Renan Abgrall- 11 2011
FOCUS ON SIM CARDS
     The         SIM ecodesign project started in 2008 through two approaches
     •       The production of a « greener » SIM card
         •    Analysing the current standard SIM card (made with ABS)
         •        Analysing two alternatives
              •     The Bio SIM card alternative
              (Change of materials : ABS replaced by PLA or PET/PETG)
              •     The Eco SIM card initiative
              Modification of the production line by recycling directly
              half of the body hat is not used
     •   The production of a « greener » packaging
         •        Analysing the current solution
         Multiple kits for acquisition and after sales
         Based on a standard large DVD format full of brochures
         •        The ecoKit alternative
         (Producing guidelines to redesign the packaging)



      Analysis made by Codde
4
      With the support of Bouygues Telecom and a SIM provider

                   Renan Abgrall- 11 2011
THE PRINCIPLES WE LEARNED

                                                      1.   If we choose a material for its recycling
                                    Water depletion
                                                           features, let’s assure that you can redirect it
                                                           into the correct recycling line.
                                                      2.   When you choose a greener material, let’s
                                                           ensure that the global footprint for the
                                                           production of the product is better (energy
                                                           needs, and impact on agricultural crop).
      Current SIM Card
                                                      3.   If you chose a green material, do ensure
      SIM card in first green material                    that its production is not going to compete
      SIM card in second green material (corn)            with food oriented agricultural crop.
                                                      4.   Try to reduce the quantity of produced
                                                           material.
                                                      5.   Try to reused as much as possible recycled
                                                           material.




5 Renan Abgrall- 11 2011
THE GOOD NEWS CAME FROM THE PACKAGING
                                                               Analysis of the impact of the manufacturing stage




                                                                                                                   Over wrap
                                                                                                                   Brochures
                                                                                                                   Box




      •   The brochure was mainly responsible of the impact
            •   112g responsible of 61% of the mass responsible for 70% of the impact
            •   In a digital communication context aiming to simplify the messages and redirecting as
                much as possible to internet
      •   The recommendations
            •   Lower the mass of the box
            •   Reduce as much as possible the number of brochures
            •   Use as much as possible recycled materials
            •   Optimise the logistical scheme and avoid multiplication of references
6
    Renan Abgrall- 11 2011
WHAT WE HAVE DONE FIRST


                Generic
                SIM card

                                    Universal
                                    SIM card




   2008                2009                       2010                                                   2011




  • Reduce the references of SIM cards to be
  able to reduce the references of packages
  for any renewal action
  • Change the format of the after sales kit to
  achieve a compact one
                                                    • Sustainable dvpt benefits
                                                    • Communication benefits
                                                    • Commercial benefits (avoid shortage of supply by
                                                    reducing references, Save space in shops)
                                                    • Logistical benefits
7 Renan Abgrall- 11 2011
                                                    • Future proof (deployment of new SIMs for Apple)
WHAT WE HAVE DONE IN SECOND


                                   • Redesign all our kits for acquisition
                                   (reconsider the manufacturing process)
                                   • Reduce to the maximum the communication
                                   to simplify the welcome stage of the
                                   customer
                                   • Target a packaging that suits with mailing



      2011                  • Less kits                     1 200 000 €
                            • Smaller kits
                            • Simpler kits                  cost saving
                            • Cheaper kits                    per year




8 Renan Abgrall- 11 2011
ECO DESIGN CAN ALSO BE APPLIED TO SHOPS
                                                                  CONNECT: an eco design concept
                                                                                                                Coque et mobilier :
                                                                                              Maximisation du taux de matériaux à faible énergie grise*
                                                                                              Matériaux de provenance européenne partiellement recyclés
                                                                                              Bois, peinture et colle labellisées
                                                                                              Charte de chantier vert (avec notamment tri des matériaux de
                                                                                             l’ancien concept)




             Equipements :                                                                                 * Énergie nécessaire sur l’ensemble du cycle de vie
 Optimisation du nombre des périphériques
 choix d’équipements bureautiques labellisés




            Gestion de l’énergie :
     Réduction des besoins en chaleur et en froid
     Performance des installations


                                                             Éclairage :
                                                 Réduction de la consommation (-50%)
                                                 Choix de sources les plus efficaces: LED
AND NEW PROJECTS
           The bbox (Set top box and internet)




         Reduction of energy consumption:
               - Product manufacturing
               - Sleep mode management
         Increase of product life duration :
        Second life management of Bboxes with upgradeable software plus refurbishing
        initiatives.
         Material selection

               Material that can be recycled (ex. Bbox body)
               Recycled material. (for the packaging)




10 Renan Abgrall- 11 2011
THANK YOU




Renan Abgrall – Nov 2011
Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.

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Mr Abgrall Bouygues Telecom Green ICT

  • 1. THE ECOKIT AN ECODESIGN PROJECT Renan Abgrall – Nov 2011 Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.
  • 2. WHAT DOES ECODESIGN STAND FOR ?  Ecodesign is an approach to design a product with special consideration for the environmental impacts of the product during its whole lifecycle Environment Ecodesign Customer needs Technical feasibility Costs  The two main principles of Life Cycle Assessment method  Assess the whole product life cycle  Assess several environmental impacts 2 Renan Abgrall- 11 2011
  • 3. A METHOD INITIALLY APPLIED TO MOBILE EQUIPMENTS • Life Cycle Assessment analysis done by Ademe (French Environment and Energy Management Agency ) • Focus on the manufacturing stage (Green handset) • Focus on the “End of life” 2008 • Commercial launch of the Nokia Evolve (first green mobile) • A packaged offer for B2B customers • Another green product (Samsung) • A cheaper subscription for customers extending the life of their handset • Cheaper international calls (reduce business trips ?) 2009 • • A universal solar charger for free Carbon compensation for emission of gases • Handsets recycling via MonexTel Partner • For B2C then B2B • Via internet then in Point Of Sales 2010 • Promote the “SIM only” Subscriptions For Mobile Equipments, 1. the effort needs to remain focus on end of life management 2. but operators select handsets that suit with market expectations => currently massively focusing on Smartphones 3 Renan Abgrall- 11 2011
  • 4. FOCUS ON SIM CARDS  The SIM ecodesign project started in 2008 through two approaches • The production of a « greener » SIM card • Analysing the current standard SIM card (made with ABS) • Analysing two alternatives • The Bio SIM card alternative (Change of materials : ABS replaced by PLA or PET/PETG) • The Eco SIM card initiative Modification of the production line by recycling directly half of the body hat is not used • The production of a « greener » packaging • Analysing the current solution Multiple kits for acquisition and after sales Based on a standard large DVD format full of brochures • The ecoKit alternative (Producing guidelines to redesign the packaging) Analysis made by Codde 4 With the support of Bouygues Telecom and a SIM provider Renan Abgrall- 11 2011
  • 5. THE PRINCIPLES WE LEARNED 1. If we choose a material for its recycling Water depletion features, let’s assure that you can redirect it into the correct recycling line. 2. When you choose a greener material, let’s ensure that the global footprint for the production of the product is better (energy needs, and impact on agricultural crop).  Current SIM Card 3. If you chose a green material, do ensure  SIM card in first green material that its production is not going to compete  SIM card in second green material (corn) with food oriented agricultural crop. 4. Try to reduce the quantity of produced material. 5. Try to reused as much as possible recycled material. 5 Renan Abgrall- 11 2011
  • 6. THE GOOD NEWS CAME FROM THE PACKAGING Analysis of the impact of the manufacturing stage Over wrap Brochures Box • The brochure was mainly responsible of the impact • 112g responsible of 61% of the mass responsible for 70% of the impact • In a digital communication context aiming to simplify the messages and redirecting as much as possible to internet • The recommendations • Lower the mass of the box • Reduce as much as possible the number of brochures • Use as much as possible recycled materials • Optimise the logistical scheme and avoid multiplication of references 6 Renan Abgrall- 11 2011
  • 7. WHAT WE HAVE DONE FIRST Generic SIM card Universal SIM card 2008 2009 2010 2011 • Reduce the references of SIM cards to be able to reduce the references of packages for any renewal action • Change the format of the after sales kit to achieve a compact one • Sustainable dvpt benefits • Communication benefits • Commercial benefits (avoid shortage of supply by reducing references, Save space in shops) • Logistical benefits 7 Renan Abgrall- 11 2011 • Future proof (deployment of new SIMs for Apple)
  • 8. WHAT WE HAVE DONE IN SECOND • Redesign all our kits for acquisition (reconsider the manufacturing process) • Reduce to the maximum the communication to simplify the welcome stage of the customer • Target a packaging that suits with mailing 2011 • Less kits 1 200 000 € • Smaller kits • Simpler kits cost saving • Cheaper kits per year 8 Renan Abgrall- 11 2011
  • 9. ECO DESIGN CAN ALSO BE APPLIED TO SHOPS CONNECT: an eco design concept Coque et mobilier :  Maximisation du taux de matériaux à faible énergie grise*  Matériaux de provenance européenne partiellement recyclés  Bois, peinture et colle labellisées  Charte de chantier vert (avec notamment tri des matériaux de l’ancien concept) Equipements : * Énergie nécessaire sur l’ensemble du cycle de vie  Optimisation du nombre des périphériques  choix d’équipements bureautiques labellisés Gestion de l’énergie :  Réduction des besoins en chaleur et en froid  Performance des installations Éclairage :  Réduction de la consommation (-50%)  Choix de sources les plus efficaces: LED
  • 10. AND NEW PROJECTS  The bbox (Set top box and internet)  Reduction of energy consumption: - Product manufacturing - Sleep mode management  Increase of product life duration : Second life management of Bboxes with upgradeable software plus refurbishing initiatives.  Material selection  Material that can be recycled (ex. Bbox body)  Recycled material. (for the packaging) 10 Renan Abgrall- 11 2011
  • 11. THANK YOU Renan Abgrall – Nov 2011 Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.