This document discusses an ecodesign project called the Ecokit. It summarizes the key principles of ecodesign, including considering environmental impacts throughout a product's lifecycle and assessing multiple environmental impacts. It then discusses applying ecodesign principles to mobile phones and SIM cards, focusing on reducing impacts from production, use, and end-of-life phases. Specific initiatives included developing greener SIM card materials and packaging, reducing packaging waste, and simplifying customer communications. The document concludes by noting ecodesign can also be applied to retail shops and new projects like set-top boxes.

1. THE ECOKIT
AN ECODESIGN PROJECT
Renan Abgrall – Nov 2011
Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.

2. WHAT DOES ECODESIGN STAND FOR ?
 Ecodesign is an approach to design a product with special consideration
for the environmental impacts of the product during its whole lifecycle
Environment Ecodesign
Customer needs
Technical feasibility
Costs
 The two main principles of Life Cycle Assessment method
 Assess the whole product life cycle
 Assess several environmental impacts
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3. A METHOD INITIALLY APPLIED TO MOBILE EQUIPMENTS
• Life Cycle Assessment analysis done by Ademe
(French Environment and Energy Management Agency )
• Focus on the manufacturing stage (Green handset)
• Focus on the “End of life”
2008 • Commercial launch of the Nokia Evolve (first green mobile)
• A packaged offer for B2B customers
• Another green product (Samsung)
• A cheaper subscription for customers extending the life of their handset
• Cheaper international calls (reduce business trips ?)
2009 •
•
A universal solar charger for free
Carbon compensation for emission of gases
• Handsets recycling via MonexTel Partner
• For B2C then B2B
• Via internet then in Point Of Sales
2010 • Promote the “SIM only” Subscriptions
For Mobile Equipments,
1. the effort needs to remain focus on end of life management
2. but operators select handsets that suit with market expectations
=> currently massively focusing on Smartphones
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4. FOCUS ON SIM CARDS
 The SIM ecodesign project started in 2008 through two approaches
• The production of a « greener » SIM card
• Analysing the current standard SIM card (made with ABS)
• Analysing two alternatives
• The Bio SIM card alternative
(Change of materials : ABS replaced by PLA or PET/PETG)
• The Eco SIM card initiative
Modification of the production line by recycling directly
half of the body hat is not used
• The production of a « greener » packaging
• Analysing the current solution
Multiple kits for acquisition and after sales
Based on a standard large DVD format full of brochures
• The ecoKit alternative
(Producing guidelines to redesign the packaging)
Analysis made by Codde
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With the support of Bouygues Telecom and a SIM provider
Renan Abgrall- 11 2011

5. THE PRINCIPLES WE LEARNED
1. If we choose a material for its recycling
Water depletion
features, let’s assure that you can redirect it
into the correct recycling line.
2. When you choose a greener material, let’s
ensure that the global footprint for the
production of the product is better (energy
needs, and impact on agricultural crop).
 Current SIM Card
3. If you chose a green material, do ensure
 SIM card in first green material that its production is not going to compete
 SIM card in second green material (corn) with food oriented agricultural crop.
4. Try to reduce the quantity of produced
material.
5. Try to reused as much as possible recycled
material.
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6. THE GOOD NEWS CAME FROM THE PACKAGING
Analysis of the impact of the manufacturing stage
Over wrap
Brochures
Box
• The brochure was mainly responsible of the impact
• 112g responsible of 61% of the mass responsible for 70% of the impact
• In a digital communication context aiming to simplify the messages and redirecting as
much as possible to internet
• The recommendations
• Lower the mass of the box
• Reduce as much as possible the number of brochures
• Use as much as possible recycled materials
• Optimise the logistical scheme and avoid multiplication of references
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7. WHAT WE HAVE DONE FIRST
Generic
SIM card
Universal
SIM card
2008 2009 2010 2011
• Reduce the references of SIM cards to be
able to reduce the references of packages
for any renewal action
• Change the format of the after sales kit to
achieve a compact one
• Sustainable dvpt benefits
• Communication benefits
• Commercial benefits (avoid shortage of supply by
reducing references, Save space in shops)
• Logistical benefits
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• Future proof (deployment of new SIMs for Apple)

8. WHAT WE HAVE DONE IN SECOND
• Redesign all our kits for acquisition
(reconsider the manufacturing process)
• Reduce to the maximum the communication
to simplify the welcome stage of the
customer
• Target a packaging that suits with mailing
2011 • Less kits 1 200 000 €
• Smaller kits
• Simpler kits cost saving
• Cheaper kits per year
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9. ECO DESIGN CAN ALSO BE APPLIED TO SHOPS
CONNECT: an eco design concept
Coque et mobilier :
 Maximisation du taux de matériaux à faible énergie grise*
 Matériaux de provenance européenne partiellement recyclés
 Bois, peinture et colle labellisées
 Charte de chantier vert (avec notamment tri des matériaux de
l’ancien concept)
Equipements : * Énergie nécessaire sur l’ensemble du cycle de vie
 Optimisation du nombre des périphériques
 choix d’équipements bureautiques labellisés
Gestion de l’énergie :
 Réduction des besoins en chaleur et en froid
 Performance des installations
Éclairage :
 Réduction de la consommation (-50%)
 Choix de sources les plus efficaces: LED

10. AND NEW PROJECTS
 The bbox (Set top box and internet)
 Reduction of energy consumption:
- Product manufacturing
- Sleep mode management
 Increase of product life duration :
Second life management of Bboxes with upgradeable software plus refurbishing
initiatives.
 Material selection
 Material that can be recycled (ex. Bbox body)
 Recycled material. (for the packaging)
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11. THANK YOU
Renan Abgrall – Nov 2011
Ensemble, protégeons l'environnement. N'imprimez ce document qu'en cas de nécessité.