Easycar is a car rental company that focuses on low prices and high fleet utilization. It targets both business and leisure customer segments using different pricing strategies. Easycar outlets are located near transportation hubs and operate on limited hours with minimal staffing. The rental process involves paperwork and discussions of policies that can take 30 minutes. The company uses demand-based pricing that increases closer to rental dates and charges fees for late returns or excess mileage. Easycar promotes through low-cost media like posters and press releases, spending $2.3 million in 2002. Strengths include its strong finances, use of the low-cost airline business model, and founder's competence, while weaknesses are limited vehicle selection, slow processes, and minimal advertising.
This PPT details the funding received by Peppertap at various levels. It also tells about the PAT in 2 successive years. I have listed the reasons for its failure. Detailed description on the inventory model adopted by the Peppertap and why it did not work out for the company.
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG.
This PPT details the funding received by Peppertap at various levels. It also tells about the PAT in 2 successive years. I have listed the reasons for its failure. Detailed description on the inventory model adopted by the Peppertap and why it did not work out for the company.
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG.
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
Strategies Adopted By Maruti Suzuki To Capture Rural Marketing in India --
Maruti Suzuki started Campaign “ Mera Sapna Mere Maruti ” and
“ Ghar Ghar Mein Maruti ” to Target Rural Segment.
3000 Local Villagers were nominated as resident dealer sales executives of Maruti Suzuki to promote the Products.
Maruti Suzuki even tried to influence the opinion leaders of the Village (like SARPANCH) by taking them for factory visits, conducting detailed profiling.
The automaker aggressively marketed the brand at rural sporting events to sales fairs (Grameen Mahotsavs) to SMS Campaigns for gram Panchyat.
Biscuits manufactured by Parle Products in India.
1939 started manufacturing biscuits.
Tag line : The Tasty Healthy Food
Earlier G for Glucose
Now G for Genius
Marketing strategy for Rural India
Pricing at lower rate
Maintains 4 rupee packs for a longer period of time
Even it is available at rupee 1,2,4, 25 &more
Reaching remote villages
Concentrated heavily on rural marketing to have high growth rate.
Rural market penetration is 50 – 65%
High distribution network
Known as biscuit ka puda (large packet )
Sponsors of Shakthiman ---- gave them a great success
Associates with various governmental initiatives like
Primary Education Scheme
National Rural Health Mission Center
Mid day meal being served in primary schools
Products are made available in different sizes
It is mainly promoted through TV ads and cinema
Even went for print ads
Easily available biscuits
so these are the marketing strategy of parle g for rural Inda
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-E...Paul Stith
Presentation given to attendees at the Electric Vehicle Business & Career Network A Future Vision for Sustainable Electric Mobility – Presented by Peter Dempster – EV Business Social, Silicon Valley Edition - April 2013. Join us on LinkedIn (http://bit.ly/Join-EVBCN)
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
Strategies Adopted By Maruti Suzuki To Capture Rural Marketing in India --
Maruti Suzuki started Campaign “ Mera Sapna Mere Maruti ” and
“ Ghar Ghar Mein Maruti ” to Target Rural Segment.
3000 Local Villagers were nominated as resident dealer sales executives of Maruti Suzuki to promote the Products.
Maruti Suzuki even tried to influence the opinion leaders of the Village (like SARPANCH) by taking them for factory visits, conducting detailed profiling.
The automaker aggressively marketed the brand at rural sporting events to sales fairs (Grameen Mahotsavs) to SMS Campaigns for gram Panchyat.
Biscuits manufactured by Parle Products in India.
1939 started manufacturing biscuits.
Tag line : The Tasty Healthy Food
Earlier G for Glucose
Now G for Genius
Marketing strategy for Rural India
Pricing at lower rate
Maintains 4 rupee packs for a longer period of time
Even it is available at rupee 1,2,4, 25 &more
Reaching remote villages
Concentrated heavily on rural marketing to have high growth rate.
Rural market penetration is 50 – 65%
High distribution network
Known as biscuit ka puda (large packet )
Sponsors of Shakthiman ---- gave them a great success
Associates with various governmental initiatives like
Primary Education Scheme
National Rural Health Mission Center
Mid day meal being served in primary schools
Products are made available in different sizes
It is mainly promoted through TV ads and cinema
Even went for print ads
Easily available biscuits
so these are the marketing strategy of parle g for rural Inda
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-E...Paul Stith
Presentation given to attendees at the Electric Vehicle Business & Career Network A Future Vision for Sustainable Electric Mobility – Presented by Peter Dempster – EV Business Social, Silicon Valley Edition - April 2013. Join us on LinkedIn (http://bit.ly/Join-EVBCN)
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Ald Automotive -Car Leasing Company Indiaaldautomotive
ALD Automotive is one of the fleet management and car leasing companies in India. We offer fleet services, commercial vehicle leasing, corporate rental car policy; corporate car hire. Contact us!
SLP1 Example Excellent Ford, Inc.NOTE This is an example of id.docxbudabrooks46239
SLP1 Example: Excellent Ford, Inc.
NOTE: This is an example of identifying and discussing the issues of Productivity and Process Improvement. Your paper may or may not take on the same form or format depending on the business you choose and the nature of the issues you identify. I have generated this business from my experience. You will see that I used four references. You should use at least three references (more is better) and citations to back-up your discussion about productivity and process improvement, as well as any information about the nature of your company that you may have obtained from the literature.
Introduction & Company Background
This discussion is about a fictitious Ford dealership, Excellent Ford, Inc. Excellent Ford, Inc. sells new Ford cars and trucks as well as quality used cars. The dealership has these departments: New Vehicle Sales, Used Vehicle Sales, Parts & Service, Body Shop, and the Accounting and Back Office. The dealership has generally done well over the many years it has been in business, serving the community of 50,000 and surrounding area of farmers and small businesses.
The business is managed day to day by the General Manager. As in any other business, productivity at Excellent Ford is measured by the ratio of output/input, as defined in many references such as Wikipedia (n.d.-a) and Kumar (2008). Productivity has generally not been an issue except during tough economic times, such as Excellent Ford has been experiencing the last several years and up to now. Each department has its own productivity issues since they are staffed and structured differently and each has its own goals.
The New Vehicle Sales department is managed by the New Sales Manager. There are several ways that productivity is measured. Keeping in mind the general form of Productivity, Output/input, productivity measures for new car sales are:
Total number of new cars sold/cost of new cars sold
Profit from sales of new cars/cost of new cars sold
Profit from sales of new cars/Number of new cars sold
Profit from sales of new cars/number of prospects on the lot
The Service department is managed by the Service Manager. And there are several ways to measure productivity.
Total Retail Sales / Repair Order
Tech time sold / Repair Order
Parts sold / Repair Order
Tech time sold / Total Tech time paid
Processes at Excellent Ford, Inc.
Excellent Ford, Inc., like all businesses, is comprised of many processes as defined in the Handbook for Basic Process Improvement (n.d.) Here are some examples:
New and Used Vehicle Processes:
ORDERING NEW VEHICLES FROM FORD
PREPING NEW VEHICLES ON ARRIVAL FOR SALE
BUYING/SELLING USED VEHICLES AT AUCTION
REPAIRING USED VEHICLES TO MEET STANDARDS AND PREP FOR SALE
SELLING AND DELIVERY OF VEHICLE
Parts and Service Processes:
ORDERING PARTS
RECEIVING AND STOCKING PARTS
TALKING TO CUSTOMER AND WRITING A REPAIR ORDER
REPAIRING A CUSTOMER VEHICLE
Productivity and Process Improvement
This discussion will review producti.
The October 2022 issue of Business Fleet Africa.
Business Fleet Africa is an innovative and target market-focused digital magazine aimed at one of the most important vehicle buying sectors in the local market, be they users of cars, vans, light commercials, medium and heavy trucks.
Business Fleet Africa is the ideal route to connect with senior executives and decision-makers in the South African business vehicle and fleet operations environment.
It is the first and only magazine of its kind in South Africa that focuses solely on vehicles and the manner in which they are used for business purposes.
4. 4 The case focuses on the history of easycar.com and car rental industry. It also highlights the rapid expansion, apparent success and the future strategy of easycar. It also focuses on the 5 P’s of marketing mix out of 7 P’s of service marketing (product, place, price, promotion, process)
15. This amount was applicable to weekdays only othewise the rates are slightly higher.
16. As the rental date come near the price raises.( to achieve 100% fleet utilization)
17. The total money which the customer paid is sometimes higher than the rental charges. Eg:- those who go beyond 100km are charged €.12/km. late return fee is € 120 per day.
22. Weakness 12 It offer only one kind of car at a location. The process of picking up the car takes 30 minutes due to low manpower. Lots of documentation formalities. Very low advertising strategy.
23. Opportunity 13 In the industry, there is ripe for consolidation. Rental for one hour and booking for one hour can be used as Taxi etc.
