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Winners broker capability via ecosystem-based platforms. Business success goes to the ecosystem that best directs its capabilities and talent to co-create solutions consumers love, creating a platform to meet their ever-changing needs. Learn more: http://bit.ly/1Ts1ISY.
The new battleground for
Communication & Technology
Ecosystem vs. Ecosystem
Will yours win?
2Copyright © 2016 Accenture All rights reserved.
Winners broker capability via
Business success goes to the ecosystem that best directs its
capabilities and talent to co-create solutions consumers love,
creating a platform to meet their ever-changing needs.
*Source: Accenture Technology Vision, 2016
[ek-oh-sis-tuh m, ee-koh-]
An adaptive network of interdependent
entities that grows by developing and
maintaining innovative solutions and
technologies through collaboration
and coordination. Think smart phone
or connected car. A winning
ecosystem is collaborative, able to
scale fast and solutions-focused.
The market capitalization of the top 15
public platform companies*
believe adopting a platform-based
business model and engaging in
ecosystems of digital partners are
critical to business success*
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Orchestrating relationships is the
Traditional alliances are not enough
* Source: Marshall Van Alstyne, Boston University and MIT Sloan Initiative on the Digital Economy
** Source: Accenture analysis
• In an ecosystem, companies bond as a unit to play upon each other’s
strengths, continuously adapting to emerging customer needs through a
• Co-innovators are a mix of competitors, suppliers and customers.
Maximum time before a core
component of corporate valuations
and capital markets will be based on
their platform ecosystems and
of revenues are driven by the indirect
4Copyright © 2016 Accenture All rights reserved.
Become an early broker of capability
Quick start is key in a land-grab model
*Source: Accenture Technology Vision, 2016
To begin now:
• Anchor to a platform of your
creation, inviting best-practice
partners to your ecosystem.
• Efficiency matters but innovation
• Creation must become co-creation
rapidly, extending beyond
traditional organization boundaries
to pull in ecosystem partners.
of executives plan to engage new digital
business partners within their industry
over the next two years.*
percent plan to leverage digital business
partners outside their industry.*
percent plan to partner with digital
technology and cloud platform leaders.*
View Tech Vision 2016
5Copyright © 2016 Accenture All rights reserved.
Hallmarks of a thriving ecosystem
All wrapped in an As-a-Service model
*Source: “The Unicorn List,” CB Insights, 2015
**Source: Accenture Technology Vision 2016
• Interdependence and dynamic roles
• Adaptive environments
The valuation of 140+ unicorns
(startups with valuations of $1 billion
or more based on fundraising) largely
driven by platform strategies*
of executives say industry boundaries
are being erased, and new paradigms
are emerging for every industry**
6Copyright © 2016 Accenture All rights reserved.
What are the smart players doing?
Integrating like never before
Mastering digital relationships by redesigning
operating models to foster collaboration.
Easing adoption by starting small and scaling fast.
Simplifying the buying experience by obsessing over
outcomes and solutions outcomes.
7Copyright © 2016 Accenture All rights reserved.
Learn more at https://www.accenture.com/ecosystems
Find out more:
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