The document summarizes key takeaways from the fourth and final day of Mobile World Congress 2015. The closing day focused on enterprise mobility, global accessibility, and the Internet of Things. It discussed how mobile strategies can help small businesses compete, the importance of simple and intuitive apps, and incorporating IoT into business models to stay relevant. The document also mentioned opportunities in emerging mobile markets in Africa and Asia to connect more people to the economy and accomplishments through mobile devices.

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Takeaways From Mobile World Congress
Day Four March 5, 2015 #MWC15 #IBMmobile

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Day Four
The closing day of this year’s Mobile
World Congress wrapped up with
characteristically vast and ambitious
themes, including enterprise mobility,
global accessibility, and the Internet
of Things. The transformations in
the next mobile age will challenge
businesses at every level, create major
opportunities for growth, and enable
an unprecedented, interconnected
human race.
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A well-done mobile strategy can help even the smallest compete with
the giants. ibm.co/17BFZrx #IBMmobile #MWC15
The transition from traditional to mobile demands a shift in the way we work. Using mobile
integration and deployment, businesses can further empower their employees and also maximize
their value. As a result, they can better engage with customers, increasing satisfaction and loyalty.
The Future of Enterprise Mobility
@IBMmobile:

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IBM’s Richard Esposito on creating the best, most engaging
enterprise apps. ibm.co/17BFZrx #IBMmobile #MWC15
@IBMmobile:
The Future of Enterprise Mobility

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IBM’s Richard Esposito says, keep apps simple and intuitive.
ibm.co/17BFZrx #IBMmobile #MWC15
@IBMmobile:
The Future of Enterprise Mobility

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The “Internet of Things” is more than just a buzzworthy phrase—it’s fast becoming a ubiquitous reality. With
the ever-expanding range of connected homes, cars, and wearables, businesses must meet the challenge
of staying competitive by offering not only a new service but a completely new experience as well.
The Business of the Internet of Things
@IBMmobile
To be relevant to your customers, you have to
incorporate IoT into your business model.
—Cecilia Atterwall, VP, Ericsson #MWC15 #IBMmobile

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The Business of the Internet of Things
@IBMmobile
IoT really is the internet of “unsexy” things;
however, these “unsexy things” are quite important.
—Stephen Bryant, Telenor #MWC15 #IBMmobile

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Mobile means huge opportunities to link people to the economy.
ibm.co/17BFZrx #IBMmobile #MWC15
As more industry leaders push to bring the internet to the “next five billion” who lack it today, countless
businesses are jumping in the game. Although the broad vision of a connected world will help transform
and improve lives on a vast scale, the promise of an enormous mobile market suggests a very profitable
model for commerce, too.
Connecting the World
@IBMmobile:

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Mobile opportunities abound in emerging markets, noted
Ericsson’s @pomotoso at #MWC15. #IBMmobile
@IBMmobile:
Connecting the World

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Africa remains a huge potential market to connect with mobile technology.
ibm.co/17BFZrx #IBMmobile #MWC15
@IBMmobile:
Connecting the World

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All over Barcelona, people were on their
mobile devices—and accomplishing an
impressive range of things. Our interviewees
told us what their mobile lives look like and
how they stay connected. Get to know all of
them by visiting our Facebook album.
Living in the Mobile World

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Living in the Mobile World

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With a record turnout of more than 93,000 attendees, this
year’s Mobile World Congress reflects the now unshakeable
recognition that a new age of Mobile First is here. Bringing
together business leaders, the conversations and themes
at and around the Congress testify to a vigorous shared
interest in a powerfully mobile world.
Stay tuned for our recap of the full week’s events and ideas
on Monday, March 9th. For more coverage of Mobile World
Congress 2015, visit the IBM MobileFirst hub.
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