Nme rate card analysis
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Most readers of NME magazine are heavily into music, with over 65% attending music festivals and over 75% having attended one. Music is also extremely important to 80% of readers. The magazine reviews new artists and albums weekly because 79% of readers like discovering new bands. The low price and weekly frequency of NME indicates that readers can afford to keep up with music news. The target audience is shown to be mostly male, between 17-30 years old, which matches the 73%/27% male to female readership ratio.
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Analysis of survey results
The survey results show that most respondents were between ages 18-25. 20% read magazines monthly or occasionally, while 40% read weekly and 20% read daily. Respondents were willing to pay £2-£3 for a music magazine, with most favoring £2.50 for a weekly publication. Respondents listened to music everyday and downloaded music weekly or daily, and were interested in articles about celebrities, artists, music news and gossip. This suggests the target audience would be receptive to a new weekly music magazine priced at £2.50 that includes these types of articles.
Researching the market place 1
Top of the Pops is a monthly magazine that costs £2.99 per issue. It contains regular sections like gossip, fashion, quizzes, advice and letters from readers. The magazine has a target audience of girls ages 11-15, with over 298,000 readers and a circulation of 98,030 copies per month.
Researching the market place 1
Top of the Pops is a monthly magazine that costs £2.99 per issue. It contains regular sections like gossip, fashion, quizzes, advice and letters from readers. The magazine has a target audience of girls ages 11-15, with over 298,000 readers and a circulation of 98,030 copies per month.
Poll results [autosaved]
The poll results show that most young people do not subscribe to magazines. Respondents prefer a monthly magazine over a weekly one due to more detailed information. The majority find out about new songs from music channels or friends/family rather than magazines. Most keep their music on YouTube converters or buy albums from shops rather than iTunes. Interviews with music artists are the most interesting part of a music magazine for respondents. Based on the results, the document discusses pricing a magazine between £1-2, focusing on pop music, and including information about music smartphone apps to appeal to readers.
Nme media information_full 2011
The document provides information about the NME (New Musical Express) newspaper including its history, readership demographics, and details about advertising opportunities in both the classified and live sections. Key facts highlighted include the NME's weekly circulation of 56,284, average reader age of 25, and that 73% of readers are ABC1 socioeconomic group. Advertising rates and dimensions are also listed for classified ads and live event promotions.
Nme media pack
The document summarizes key details from an NME media pack:
- NME targets young adult males aged 25 on average from middle-class families who enjoy indie/guitar bands. Over 60% of readers listen to this genre of music.
- Most readers (77%) attended at least one pop/rock concert in 2007, so live music coverage is important. Upcoming concerts and local gigs should be featured.
- The majority of readers enjoy live music atmospheres and concerts.
- Over 67% of readers have bought something online in the past year, so the magazine's target audience spends money on digital downloads but some still prefer CDs.
- NME also has a
Nmemediapack
NME media pack provides information about the magazine's target audience. It shows that most readers are males around age 25 who come from middle-class families and enjoy indie/guitar music. The data also indicates that many readers attend live pop/rock concerts and enjoy reading reviews and listings of upcoming shows. Finally, the majority of readers have internet access and purchase things online, showing an openness to digital content, while some still prefer physical formats like CDs.
Nme media pack
This media pack provides information about the readers of NME magazine:
- The majority are male with an average age of 25, from middle-class families interested in indie/guitar bands.
- Over 75% attended a pop/rock concert in 2007, showing live music is important. The magazine likely reviews concerts.
- Most readers enjoy the atmosphere at gigs, so the magazine includes information on upcoming local and major concerts.
- Over 65% have bought something online in the past year, but some may still prefer CDs, so the magazine could discuss online and physical music purchases.
- NME also has a radio station targeting 15-24 year olds, similar to the magazine's intended audience
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Analysis of survey results
The survey results show that most respondents were between ages 18-25. 20% read magazines monthly or occasionally, while 40% read weekly and 20% read daily. Respondents were willing to pay £2-£3 for a music magazine, with most favoring £2.50 for a weekly publication. Respondents listened to music everyday and downloaded music weekly or daily, and were interested in articles about celebrities, artists, music news and gossip. This suggests the target audience would be receptive to a new weekly music magazine priced at £2.50 that includes these types of articles.
Researching the market place 1
Top of the Pops is a monthly magazine that costs £2.99 per issue. It contains regular sections like gossip, fashion, quizzes, advice and letters from readers. The magazine has a target audience of girls ages 11-15, with over 298,000 readers and a circulation of 98,030 copies per month.
Researching the market place 1
Top of the Pops is a monthly magazine that costs £2.99 per issue. It contains regular sections like gossip, fashion, quizzes, advice and letters from readers. The magazine has a target audience of girls ages 11-15, with over 298,000 readers and a circulation of 98,030 copies per month.
Poll results [autosaved]
The poll results show that most young people do not subscribe to magazines. Respondents prefer a monthly magazine over a weekly one due to more detailed information. The majority find out about new songs from music channels or friends/family rather than magazines. Most keep their music on YouTube converters or buy albums from shops rather than iTunes. Interviews with music artists are the most interesting part of a music magazine for respondents. Based on the results, the document discusses pricing a magazine between £1-2, focusing on pop music, and including information about music smartphone apps to appeal to readers.
Nme media information_full 2011
The document provides information about the NME (New Musical Express) newspaper including its history, readership demographics, and details about advertising opportunities in both the classified and live sections. Key facts highlighted include the NME's weekly circulation of 56,284, average reader age of 25, and that 73% of readers are ABC1 socioeconomic group. Advertising rates and dimensions are also listed for classified ads and live event promotions.
Nme media pack
The document summarizes key details from an NME media pack:
- NME targets young adult males aged 25 on average from middle-class families who enjoy indie/guitar bands. Over 60% of readers listen to this genre of music.
- Most readers (77%) attended at least one pop/rock concert in 2007, so live music coverage is important. Upcoming concerts and local gigs should be featured.
- The majority of readers enjoy live music atmospheres and concerts.
- Over 67% of readers have bought something online in the past year, so the magazine's target audience spends money on digital downloads but some still prefer CDs.
- NME also has a
Nmemediapack
NME media pack provides information about the magazine's target audience. It shows that most readers are males around age 25 who come from middle-class families and enjoy indie/guitar music. The data also indicates that many readers attend live pop/rock concerts and enjoy reading reviews and listings of upcoming shows. Finally, the majority of readers have internet access and purchase things online, showing an openness to digital content, while some still prefer physical formats like CDs.
Nme media pack
This media pack provides information about the readers of NME magazine:
- The majority are male with an average age of 25, from middle-class families interested in indie/guitar bands.
- Over 75% attended a pop/rock concert in 2007, showing live music is important. The magazine likely reviews concerts.
- Most readers enjoy the atmosphere at gigs, so the magazine includes information on upcoming local and major concerts.
- Over 65% have bought something online in the past year, but some may still prefer CDs, so the magazine could discuss online and physical music purchases.
- NME also has a radio station targeting 15-24 year olds, similar to the magazine's intended audience
Readership profile
SOUNDWAVE is a new magazine aimed at teenagers passionate about music. It will provide competitions to win tickets to concerts and festivals, as well as gadgets and goodie bags. The magazine will be the source of the latest music, gossip, and information about alternative artists. It targets male students aged 16-25, with content focusing on alternative music, festivals, new bands, and tours.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience for a new music magazine. It includes both quantitative questions with set answers and qualitative questions that allowed for open-ended responses on music preferences, spending habits, and desired magazine content. The results showed a preference for electronic music, a monthly publication frequency, and prices between £1-2. This provides guidance for the types of artists, features, and other elements the magazine should include to appeal to the target audience.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience for a new music magazine. Quantitative questions showed that most respondents preferred Mixmag magazine and would like the new magazine to have similar features. Qualitative responses indicated the target audience wants information on new artists, albums, clubs and concerts. Most listened to electronic music genres. The results provide guidance on the content, price, and frequency of publication to best appeal to the target readership.
Market Research Results
The market research survey found that:
- The majority of respondents were females aged 16-20
- 70% of respondents preferred indie/alternative and pop music genres
- Only 30% of respondents currently buy music magazines
- The magazine will focus on indie/alternative genre while featuring various genres and offer deals to attract buyers and reduce illegal downloading.
Target Audience Research
The document summarizes information about three music magazines:
- NME targets men aged 17-30, with 73% male readers and an average age of 25. Most readers feel music is important and listen to indie music.
- Q targets both genders aged 16-35, with a focus on lavish photography, in-depth reporting, and humor. Readers are more likely to influence others' choices and have high disposable incomes.
- Rolling Stone targets adults 18-30, with most readers being male, single, and aged 18-24. It has a racially diverse audience that reflects its broad appeal.
Mission statement and mood board
The document contains a mission statement and mood board for a new music magazine. The mission statement indicates that the magazine will focus on pop music, target 15-25 year olds with 70% female readership, and provide information on up-and-coming bands, concert listings, and reviews. The magazine will have a glossy finish and cost £1, be sold in music and retail stores, and have a companion website. The mood board shows that the target audience listens to music regularly and enjoys fashion and downloading music to phones/devices.
Target audience research slideshare
This document summarizes key details about three music magazines:
- NME is the longest-running music magazine targeted at men aged 17-30. It has a 73% male readership that it wants to make equal between genders. Most readers are students or work full/part-time.
- Q magazine focuses on in-depth reporting, photography and humor. It targets both genders aged 16-35 and has a more mature, professional style. Most readers are ABC1 socioeconomic class with disposable income.
- Rolling Stone targets adults aged 18-30. It has a 59% male readership with most readers being 18-24 years old and single or employed. It has a racially diverse audience across
Target Audience Research
NME is a weekly music magazine in the UK that primarily targets men aged 17-30. It has a readership that is 73% male. The average reader is 25 years old. Most readers feel music is important and listen to indie/guitar bands. Over half of readers are students or work part-time. Most readers feel NME gives them what they want from a music magazine.
Q magazine focuses on in-depth music reporting, photography and humor. It targets both men and women aged 16-35. Most readers have high incomes and influence purchasing decisions of others. It profiles major artists and new phenomena.
Rolling Stone magazine has around 12,000 readers who are mostly male between 18-30
Survey analysis
The document analyzes survey results for a new music magazine. It finds that the target audience is 18-25 year olds who spend £0-5 daily on music, prefer digital music, and attend festivals. This indicates the magazine should have an online version, offer digital music freebies, and feature up-and-coming artists with a simple yet vibrant design to appeal to festival-goers. The analysis finds a need for something fresh focused on new genres and emerging talent not served by other magazines.
Target Audience Research
The document summarizes the results of a survey about the target audience for a new music magazine. The survey found that the target audience is mostly people aged 18-24 who enjoy rock and pop/rock music. They tend to spend little on music magazines, concerts, and music purchases. Many use illegal downloading to obtain music. Based on these findings, the magazine will aim to cost little while covering a wide variety of rock genres and including reviews of live music events.
Readership
ALPHA Magazine is a new monthly pop/dance music magazine launched in May 2013 with a circulation of 89,500. The magazine targets 18-21 year olds of both genders and features exclusive interviews with international stars and up-and-coming artists. It provides information to readers on gigs, festivals, and community events related to more mainstream pop and dance music genres. Over 90% of readers are within the target age group and regularly listen to pop/dance music.
Reader profile
ALTERNATIVE is a new monthly magazine specializing in alternative music that aims to please millions of readers interested in this genre. It provides exclusive interviews, coverage of new and upcoming artists, retrospectives on greatest bands, and tips on music festivals. The magazine targets mainly female teenagers and young adults aged 19 on average. According to key facts, 81% of its readers are female, it costs £2 monthly, and focuses on alternative genre music and culture since its launch in March 2013.
Reader profile
ALTERNATIVE is a new monthly magazine focusing on alternative music genres like Arctic Monkeys, Alt-J, and Florence and the Machine. It provides exclusive interviews, reviews of new and upcoming artists, and tips on music festivals for its primarily young female readership between the ages of 18-19.
Market research report
The document reports the results of a questionnaire about music preferences to help design a successful music magazine. It found that the target audience is younger males and females who mainly listen to rock genres like Queen, Linkin Park, and All Time Low. They prefer listening digitally or streaming and some read music magazines monthly or weekly. The magazine should focus on rock and metal bands both new and established, and include content like tour dates, albums, and free downloads to attract readers.
Target audience mood boards and reader profiles
The document outlines the mission statement and target audience for a proposed music magazine. The mission is to provide unique insight into the rock music industry through news, concert dates, reviews, and advice for aspiring musicians. The target audience is ages 16-30, interested in live music and the rock genre. It aims to have a quirky and fun tone to engage younger readers. The magazine will be glossy, lengthy, and released monthly to provide detailed content and keep readers updated on the rock scene through features and interviews.
The Pitch
This document provides details for pitching a new music magazine, including potential titles, target genre, publication frequency, price, and reader profile. Several title options are suggested: "Musica", "Rhythmix", and "Vibe". The proposed target genre is chart music, which research showed is popular among younger audiences. The magazine would publish monthly, priced at £3-£3.99, targeting 16-19 year old readers still in education. Sample magazine elements include a mission statement, front cover layout with featured article and contents listing, and sample reader profile of 18 year old music fan Sarah.
Music survey results
The survey results show that the target audience for the music magazine is teenagers aged 15-20, with a focus on female readers. Most listeners prefer R&B music but the magazine will focus on rock and indie genres. Readers primarily consume music through internet sites or on their iPods. They buy music mostly through downloads or by ordering CDs online. Very few readers currently buy music magazines, so the new magazine will need a unique format. It will draw inspiration from the successful NME magazine. The magazine should include information on recent and famous music gigs to engage readers who sometimes or very often attend live shows.
Music Magazine – Questionnaire Results
The document summarizes the results of a questionnaire given to the target audience for a new rock music magazine. Most respondents were ages 15-30, there was an equal split between males and females, and most only read magazines occasionally or rarely buy them. Rock was the most popular music genre. When choosing a magazine masthead name, "Revolution" was favored. Respondents said their favorite band or artist would most attract them to buy a magazine. Hayley Williams was the most popular female rock artist. Black and red were seen as colors that would appeal to both males and females.
Media studies as level evaluation question 4
The intended audience for the music magazine is primarily young males aged 16 and up who play musical instruments or are interested in music. While the content is aimed more at males who make up 75-80% of the readership, females still comprise 20-25% of readers. Over 50% of readers are expected to be young musicians, while other key segments include fans (varying percentage), young music composers (30+%), and male hipsters (primary audience group). Band members, friends of friends, and budding DJs are also identified as potential audience groups.
Magazine pitch
The working title of the magazine is "Nevermind" which is meant to convey a laid back and relaxed vibe to attract younger readers. The title is inspired by a local music venue and Nirvana album that promote the same indie/rock genre that the magazine will feature. The main genre will be indie/rock/alternative to appeal to a wide audience with these interests rather than focusing on just one type of music. The price of £2.50 was chosen based on audience research showing most were willing to pay up to £3, making it affordable for young readers while still being profitable.
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Readership profile
SOUNDWAVE is a new magazine aimed at teenagers passionate about music. It will provide competitions to win tickets to concerts and festivals, as well as gadgets and goodie bags. The magazine will be the source of the latest music, gossip, and information about alternative artists. It targets male students aged 16-25, with content focusing on alternative music, festivals, new bands, and tours.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience for a new music magazine. It includes both quantitative questions with set answers and qualitative questions that allowed for open-ended responses on music preferences, spending habits, and desired magazine content. The results showed a preference for electronic music, a monthly publication frequency, and prices between £1-2. This provides guidance for the types of artists, features, and other elements the magazine should include to appeal to the target audience.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience for a new music magazine. Quantitative questions showed that most respondents preferred Mixmag magazine and would like the new magazine to have similar features. Qualitative responses indicated the target audience wants information on new artists, albums, clubs and concerts. Most listened to electronic music genres. The results provide guidance on the content, price, and frequency of publication to best appeal to the target readership.
Market Research Results
The market research survey found that:
- The majority of respondents were females aged 16-20
- 70% of respondents preferred indie/alternative and pop music genres
- Only 30% of respondents currently buy music magazines
- The magazine will focus on indie/alternative genre while featuring various genres and offer deals to attract buyers and reduce illegal downloading.
Target Audience Research
The document summarizes information about three music magazines:
- NME targets men aged 17-30, with 73% male readers and an average age of 25. Most readers feel music is important and listen to indie music.
- Q targets both genders aged 16-35, with a focus on lavish photography, in-depth reporting, and humor. Readers are more likely to influence others' choices and have high disposable incomes.
- Rolling Stone targets adults 18-30, with most readers being male, single, and aged 18-24. It has a racially diverse audience that reflects its broad appeal.
Mission statement and mood board
The document contains a mission statement and mood board for a new music magazine. The mission statement indicates that the magazine will focus on pop music, target 15-25 year olds with 70% female readership, and provide information on up-and-coming bands, concert listings, and reviews. The magazine will have a glossy finish and cost £1, be sold in music and retail stores, and have a companion website. The mood board shows that the target audience listens to music regularly and enjoys fashion and downloading music to phones/devices.
Target audience research slideshare
This document summarizes key details about three music magazines:
- NME is the longest-running music magazine targeted at men aged 17-30. It has a 73% male readership that it wants to make equal between genders. Most readers are students or work full/part-time.
- Q magazine focuses on in-depth reporting, photography and humor. It targets both genders aged 16-35 and has a more mature, professional style. Most readers are ABC1 socioeconomic class with disposable income.
- Rolling Stone targets adults aged 18-30. It has a 59% male readership with most readers being 18-24 years old and single or employed. It has a racially diverse audience across
Target Audience Research
NME is a weekly music magazine in the UK that primarily targets men aged 17-30. It has a readership that is 73% male. The average reader is 25 years old. Most readers feel music is important and listen to indie/guitar bands. Over half of readers are students or work part-time. Most readers feel NME gives them what they want from a music magazine.
Q magazine focuses on in-depth music reporting, photography and humor. It targets both men and women aged 16-35. Most readers have high incomes and influence purchasing decisions of others. It profiles major artists and new phenomena.
Rolling Stone magazine has around 12,000 readers who are mostly male between 18-30
Survey analysis
The document analyzes survey results for a new music magazine. It finds that the target audience is 18-25 year olds who spend £0-5 daily on music, prefer digital music, and attend festivals. This indicates the magazine should have an online version, offer digital music freebies, and feature up-and-coming artists with a simple yet vibrant design to appeal to festival-goers. The analysis finds a need for something fresh focused on new genres and emerging talent not served by other magazines.
Target Audience Research
The document summarizes the results of a survey about the target audience for a new music magazine. The survey found that the target audience is mostly people aged 18-24 who enjoy rock and pop/rock music. They tend to spend little on music magazines, concerts, and music purchases. Many use illegal downloading to obtain music. Based on these findings, the magazine will aim to cost little while covering a wide variety of rock genres and including reviews of live music events.
Readership
ALPHA Magazine is a new monthly pop/dance music magazine launched in May 2013 with a circulation of 89,500. The magazine targets 18-21 year olds of both genders and features exclusive interviews with international stars and up-and-coming artists. It provides information to readers on gigs, festivals, and community events related to more mainstream pop and dance music genres. Over 90% of readers are within the target age group and regularly listen to pop/dance music.
Reader profile
ALTERNATIVE is a new monthly magazine specializing in alternative music that aims to please millions of readers interested in this genre. It provides exclusive interviews, coverage of new and upcoming artists, retrospectives on greatest bands, and tips on music festivals. The magazine targets mainly female teenagers and young adults aged 19 on average. According to key facts, 81% of its readers are female, it costs £2 monthly, and focuses on alternative genre music and culture since its launch in March 2013.
Reader profile
ALTERNATIVE is a new monthly magazine focusing on alternative music genres like Arctic Monkeys, Alt-J, and Florence and the Machine. It provides exclusive interviews, reviews of new and upcoming artists, and tips on music festivals for its primarily young female readership between the ages of 18-19.
Market research report
The document reports the results of a questionnaire about music preferences to help design a successful music magazine. It found that the target audience is younger males and females who mainly listen to rock genres like Queen, Linkin Park, and All Time Low. They prefer listening digitally or streaming and some read music magazines monthly or weekly. The magazine should focus on rock and metal bands both new and established, and include content like tour dates, albums, and free downloads to attract readers.
Target audience mood boards and reader profiles
The document outlines the mission statement and target audience for a proposed music magazine. The mission is to provide unique insight into the rock music industry through news, concert dates, reviews, and advice for aspiring musicians. The target audience is ages 16-30, interested in live music and the rock genre. It aims to have a quirky and fun tone to engage younger readers. The magazine will be glossy, lengthy, and released monthly to provide detailed content and keep readers updated on the rock scene through features and interviews.
The Pitch
This document provides details for pitching a new music magazine, including potential titles, target genre, publication frequency, price, and reader profile. Several title options are suggested: "Musica", "Rhythmix", and "Vibe". The proposed target genre is chart music, which research showed is popular among younger audiences. The magazine would publish monthly, priced at £3-£3.99, targeting 16-19 year old readers still in education. Sample magazine elements include a mission statement, front cover layout with featured article and contents listing, and sample reader profile of 18 year old music fan Sarah.
Music survey results
The survey results show that the target audience for the music magazine is teenagers aged 15-20, with a focus on female readers. Most listeners prefer R&B music but the magazine will focus on rock and indie genres. Readers primarily consume music through internet sites or on their iPods. They buy music mostly through downloads or by ordering CDs online. Very few readers currently buy music magazines, so the new magazine will need a unique format. It will draw inspiration from the successful NME magazine. The magazine should include information on recent and famous music gigs to engage readers who sometimes or very often attend live shows.
Music Magazine – Questionnaire Results
The document summarizes the results of a questionnaire given to the target audience for a new rock music magazine. Most respondents were ages 15-30, there was an equal split between males and females, and most only read magazines occasionally or rarely buy them. Rock was the most popular music genre. When choosing a magazine masthead name, "Revolution" was favored. Respondents said their favorite band or artist would most attract them to buy a magazine. Hayley Williams was the most popular female rock artist. Black and red were seen as colors that would appeal to both males and females.
Media studies as level evaluation question 4
The intended audience for the music magazine is primarily young males aged 16 and up who play musical instruments or are interested in music. While the content is aimed more at males who make up 75-80% of the readership, females still comprise 20-25% of readers. Over 50% of readers are expected to be young musicians, while other key segments include fans (varying percentage), young music composers (30+%), and male hipsters (primary audience group). Band members, friends of friends, and budding DJs are also identified as potential audience groups.
Magazine pitch
The working title of the magazine is "Nevermind" which is meant to convey a laid back and relaxed vibe to attract younger readers. The title is inspired by a local music venue and Nirvana album that promote the same indie/rock genre that the magazine will feature. The main genre will be indie/rock/alternative to appeal to a wide audience with these interests rather than focusing on just one type of music. The price of £2.50 was chosen based on audience research showing most were willing to pay up to £3, making it affordable for young readers while still being profitable.
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Nme rate card analysis
- 1. From NME’s rate cards we can see that mostof their readersare heavilyinto musicwithmore than 65% of themattendingmusic festivalsthisyearandmore than 75% have attendeda musicfestival.Alsowe can see that 80% of their readersfeel musicisan extremelyimportantpartof theirlives,meaningthey will alwaysbe readingNME magazine. WithinNME there are alwaysreviews aboutnewartistsrisingup and newalbumsbeing released.Thisisbecause 79% of NME readerslike to listentonewbandsand theyneedtomake sure theiraudience are always beinggiventhis information. From the price of the magazine we see that itisn’ttoo expensive forthe readers to purchase showingthatthe audience alwayshassome moneyto keepupwith theirmusiclivesandbeingable tofind new bandsto listento.Withthe frequency beingweeklyitshowsthatthe audience alwayswantsto be up to date withtheir musiclives.The male tofemale ratiois 73%/27% simplyshowingthe audienceis mostlymale,whichiswhothe magazines target audience is,menaged17-30.