Given at New Marketing Labs' "New Marketing Experience" on September 21, 2010. Social media lessons GM has learned during the past two years while maintaining an active social media program through everything the company has experienced.
Implementing social media into marketing strategies is becoming the norm for businesses. Whether you're new to the social scene or looking for some fresh perspective, these five tips define why social is here to stay and how you can not only join the conversation, but do it well.
5 Proven Ways to Boost Your Social Media Presence Clear Sky SEO
Since the dawn of the new millennium, social media has been rapidly changing the way we communicate, how we’re perceived and so much more. Every social action you take, whether personal or professional, leaves a mark on your own digital footprint for years to follow.
This document outlines 10 principles for using social media effectively in B2B sales. It recommends having clear objectives and a listening plan to understand target audiences. It emphasizes engaging with existing online communities rather than trying to build your own. Proper social media etiquette involves listening, asking questions, and adding value without directly pitching. Salespeople should practice social media use, track engagement, measure results, adjust strategies based on data, and automate processes for efficiency while also prioritizing creativity.
This document provides tips for developing a future-proof social media strategy. It recommends focusing on being authentic and humanizing your brand to build trust with followers over time. Content should include questions, conversation starters, and links. Develop brand voice, audience personas, and a posting schedule with a mix of valuable, educational, entertaining, and promotional content. Analyze engagement to see what content resonates and adjust strategy accordingly. The goal is to create loyal customers no matter what changes on social media platforms.
Socialarc - Is Your Facebook Content Getting Lost In The Wild?Socialarc
Only some of your fans see your content...so how do you maximize reach and impressions? To get the most impact from your Facebook content, you need to understand more about the Facebook News Feed and how to drive higher organic reach.
This presentation is a step-by-step guide, along with some handy tips including:
- Measuring content performance
- Driving audience engagement
- Optimizing media spend
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
This document provides tips and best practices for using various social media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn for business purposes. It discusses engaging audiences and driving traffic to websites or stores. Key metrics and statistics are presented for each platform's reach and growth. Examples of both successful and unsuccessful social media marketing campaigns are outlined. The document concludes with brainstorming ideas for how to leverage specific social channels to reach target audiences for brands like Urban Outfitters, Nordstrom, Banana Republic, and Walmart.
Implementing social media into marketing strategies is becoming the norm for businesses. Whether you're new to the social scene or looking for some fresh perspective, these five tips define why social is here to stay and how you can not only join the conversation, but do it well.
5 Proven Ways to Boost Your Social Media Presence Clear Sky SEO
Since the dawn of the new millennium, social media has been rapidly changing the way we communicate, how we’re perceived and so much more. Every social action you take, whether personal or professional, leaves a mark on your own digital footprint for years to follow.
This document outlines 10 principles for using social media effectively in B2B sales. It recommends having clear objectives and a listening plan to understand target audiences. It emphasizes engaging with existing online communities rather than trying to build your own. Proper social media etiquette involves listening, asking questions, and adding value without directly pitching. Salespeople should practice social media use, track engagement, measure results, adjust strategies based on data, and automate processes for efficiency while also prioritizing creativity.
This document provides tips for developing a future-proof social media strategy. It recommends focusing on being authentic and humanizing your brand to build trust with followers over time. Content should include questions, conversation starters, and links. Develop brand voice, audience personas, and a posting schedule with a mix of valuable, educational, entertaining, and promotional content. Analyze engagement to see what content resonates and adjust strategy accordingly. The goal is to create loyal customers no matter what changes on social media platforms.
Socialarc - Is Your Facebook Content Getting Lost In The Wild?Socialarc
Only some of your fans see your content...so how do you maximize reach and impressions? To get the most impact from your Facebook content, you need to understand more about the Facebook News Feed and how to drive higher organic reach.
This presentation is a step-by-step guide, along with some handy tips including:
- Measuring content performance
- Driving audience engagement
- Optimizing media spend
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
This document provides tips and best practices for using various social media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn for business purposes. It discusses engaging audiences and driving traffic to websites or stores. Key metrics and statistics are presented for each platform's reach and growth. Examples of both successful and unsuccessful social media marketing campaigns are outlined. The document concludes with brainstorming ideas for how to leverage specific social channels to reach target audiences for brands like Urban Outfitters, Nordstrom, Banana Republic, and Walmart.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
Twitter allows for effective networking with influencers, celebrities, and those sharing common interests. The document recommends two key strategies for maximizing one's Twitter presence: 1) Give shout outs to favorite events, brands, media, and personalities, which can lead to engagement from those entities; and 2) Create a blog, podcast or video show about topics of passion and use Twitter to connect with potential guests by tagging and requesting interviews in a non-spammy way, which allows dreams of connecting with heroes to come true.
This is a one part of a three part series.
The e-book will give you guidelines on what types of posts you can post on your blog within the first 22 weeks.
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value through stories and user-generated content, integrating social media into the customer experience, admitting and learning from mistakes, and focusing on delighting customers rather than direct selling. It also provides tips for getting started and effective uses of Facebook, Twitter, YouTube, LinkedIn and blogs.
15 Ways to Make Your Organization More LikeableLikeable Media
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
This document discusses how brands can leverage Snapchat for content marketing. It provides an overview of Snapchat, noting that it allows users to share photos and videos that disappear within 10 seconds or 24 hours. It then outlines opportunities for brands on Snapchat, such as engaging millennials with authentic, relevant content and running contests that encourage sharing on other networks. The document also identifies pitfalls to avoid, like being disingenuous or using Snapchat solely for promotion. It provides examples of how brands like Taco Bell, GE and McDonald's have successfully used Snapchat for storytelling, challenges, announcements and geofilters.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
15 Strategies to Make Your Organization More LikeableDave Kerpen
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also covers using social media like Facebook, Twitter, YouTube, and blogs to build connections and engage with customers.
15 Strategies to Make Your Organization More Likeable Likeable Media
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also provides tips for getting started and best uses of platforms like Facebook, Twitter, YouTube, and blogs.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
The video features quick cuts between the rapper singing and backing vocals to match the song. It shows the rapper coming out of his house and getting ready. There are frequent shots of the rapper in different locations, greeting local gang members and displaying gang signs. Most of the men in the video, including the rapper, are topless and covered in gang tattoos, seeming to intimidate viewers and establish the rapper as the central focus and leader within the gang community.
The document summarizes the history and development of education in India. It discusses the traditional gurukul system of education and ancient universities like Nalanda. It then outlines the changes introduced during British rule, including the establishment of universities modeled after London University. After independence, it notes the emphasis on a national education system and initiatives like Sarva Shiksha Abhiyan for universal primary education. It also provides details about the structure of school and higher education in contemporary India.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
Twitter allows for effective networking with influencers, celebrities, and those sharing common interests. The document recommends two key strategies for maximizing one's Twitter presence: 1) Give shout outs to favorite events, brands, media, and personalities, which can lead to engagement from those entities; and 2) Create a blog, podcast or video show about topics of passion and use Twitter to connect with potential guests by tagging and requesting interviews in a non-spammy way, which allows dreams of connecting with heroes to come true.
This is a one part of a three part series.
The e-book will give you guidelines on what types of posts you can post on your blog within the first 22 weeks.
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value through stories and user-generated content, integrating social media into the customer experience, admitting and learning from mistakes, and focusing on delighting customers rather than direct selling. It also provides tips for getting started and effective uses of Facebook, Twitter, YouTube, LinkedIn and blogs.
15 Ways to Make Your Organization More LikeableLikeable Media
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
This document discusses how brands can leverage Snapchat for content marketing. It provides an overview of Snapchat, noting that it allows users to share photos and videos that disappear within 10 seconds or 24 hours. It then outlines opportunities for brands on Snapchat, such as engaging millennials with authentic, relevant content and running contests that encourage sharing on other networks. The document also identifies pitfalls to avoid, like being disingenuous or using Snapchat solely for promotion. It provides examples of how brands like Taco Bell, GE and McDonald's have successfully used Snapchat for storytelling, challenges, announcements and geofilters.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
15 Strategies to Make Your Organization More LikeableDave Kerpen
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also covers using social media like Facebook, Twitter, YouTube, and blogs to build connections and engage with customers.
15 Strategies to Make Your Organization More Likeable Likeable Media
The document provides 15 strategies for making an organization more likeable on social media. It discusses the importance of listening to customers, responding quickly to comments, being authentic, asking questions to engage customers, providing value, sharing stories, and integrating social media into the customer experience. It also provides tips for getting started and best uses of platforms like Facebook, Twitter, YouTube, and blogs.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
The video features quick cuts between the rapper singing and backing vocals to match the song. It shows the rapper coming out of his house and getting ready. There are frequent shots of the rapper in different locations, greeting local gang members and displaying gang signs. Most of the men in the video, including the rapper, are topless and covered in gang tattoos, seeming to intimidate viewers and establish the rapper as the central focus and leader within the gang community.
The document summarizes the history and development of education in India. It discusses the traditional gurukul system of education and ancient universities like Nalanda. It then outlines the changes introduced during British rule, including the establishment of universities modeled after London University. After independence, it notes the emphasis on a national education system and initiatives like Sarva Shiksha Abhiyan for universal primary education. It also provides details about the structure of school and higher education in contemporary India.
The document discusses logos and branding styles commonly used in the hip hop/rap genre. It notes that artists in this genre typically use graffiti-style fonts in their logos to portray a street image. Bold colors are also commonly used to ensure the artist's name is noticeable. The document examines several existing artist logos, including Professor Green and N-Dubz, and discusses design elements like fonts, colors, and simplicity that make for effective hip hop logos. It describes logo designs the author created for Professor Green incorporating these genre conventions.
The story follows a group of students called the Truancy who fight against the harsh education system and its police force, the Enforcers, in their city. The main characters include Zyid, the cold leader of the Truancy, and Tack, a former student who joins the Truancy after his sister is killed for breaking the rules. As the Truancy and Enforcers engage in an escalating battle, the climax occurs when the new Chief Enforcer's most powerful student is killed. In the aftermath, Tack duels Zyid and takes over as the new leader of the Truancy, discovering that Zyid is actually the Mayor's son.
Hoe BI studentbehoud faciliteert op de Open UniversiteitJeroen Liefhebber
De Open Universiteit heeft een op SAS gebaseerde BI architectuur. Recente toevoegingen zijn het Studentdossier en een (e-mail) campaign management systeem. De presentatie legt uit hoe hiermee studentbehoud wordt ondersteund.
The document summarizes information about the katydid insect found in the Amazon Rainforest. It discusses where the katydid lives (treetops), its diet (leaves, flowers, stems, fruits, and other insects), predators (wasps, ants, praying mantises, tree frogs, birds, and monkeys), life cycle (undergoes simple metamorphosis over less than a year), and role in the ecosystem (is an important source of protein for animals). The katydid camouflages itself for protection and may fly away if threatened by a predator.
This document outlines the structure and requirements of the National Award for SEN Coordination course. It provides an overview of the course content, including 3 modules that must be completed, as well as a portfolio evidencing the 55 learning standards for SENCos. Both new and experienced SENCos have different assessment requirements, including presentations, written assignments, and an application for accreditation of prior learning for experienced SENCos. Support roles of academic tutors and practice mentors are also described. The document concludes with reflections from previous students and information about accessing the online Blackboard site and training needs analysis.
The katydid lives in the understory layer of the Amazon Rainforest, feeding on leaves and other plant material while being an important part of the food chain. It camouflages itself using leaves for protection and is preyed upon by various insects and animals. The katydid undergoes simple metamorphosis, with nymphs hatching and being abandoned, and has a short lifespan of less than one year as it cannot survive winter.
This document appears to be a collection of birthday messages for Scott I. Pool celebrating his 20th birthday from family and friends. The messages express love and affection for Scott, reminisce about fun times together in the past, wish him a happy birthday, and hope he continues to enjoy life and find wonder and joy even as he grows older.
This document discusses different types of warehouses and their functions. It describes consolidation warehouses, break bulk warehouses, and processing/postponement warehouses. It also covers topics like stockpiling, warehouse operating principles including design criteria, handling technology and storage plans, and alternative warehouse strategies including private, public and contract warehouses.
1. The document discusses values education in schools and identifies some of the key issues and challenges. It describes the nature and sources of values, and identifies three teaching domains: cognitive, affective, and dispositional.
2. It proposes a two-pronged strategy for values education that incorporates both an across-the-curriculum approach as well as establishing values education as its own learning area.
3. Some of the pedagogical challenges discussed include exploring underlying belief systems, clarifying the cognitive core or minimal set of agreements, and transcending the public/private dichotomy regarding the role of values in education.
PodCamp 2010 Toronto: @CBarger: The Social Web, Crisis Response & Reputation ...General Motors of Canada
The Social Web, Crisis Response & Reputation Rejuvenation in the Automotive Industry
By:
Christopher Barger
Director, Global Social Media, General Motors
Twitter: @cbarger or @gmblogs
The document analyzes Coca-Cola's "Liquid & Linked" content strategy, which is based on the idea that stories spread value through owned, earned, shared, and paid media, with social media at the heart. It discusses eight principles of the strategy, including embracing customers as a new sales force, listening and engaging, thinking big but starting small and scaling fast, prioritizing speed over perfection, disrupting or being disrupted, not accepting the status quo, playing well with others, and giving consumers shareworthy content to feel like stars. It cites examples from brands like IKEA, Nike, and Gatorade that exemplify the strategy.
How to make it fake it as an innovation director #innovation stories 2016Tom
1. The document outlines lessons learned from the author's first year as Innovation Director at We Are Social. It describes producing thought leadership pieces on innovation, holding events exploring social innovation, and running internal hack days.
2. The first lesson is that convincing your own agency of new ideas is as important as external partners, as new ideas require effort. The second lesson is to take small risks and ask forgiveness rather than permission. The third is to be relentless about innovation opportunities as clients prioritize business as usual.
3. Over the year, the author's approach of innovative content, events, and experiments has created a new culture of curiosity and driven new revenue streams.
This document provides information from Dino Enterprise about marketing on social media. It discusses choosing the right social networks to be on based on target demographics. These include Facebook being best for ages 45-65, Twitter for 25-34, Instagram for younger users focused on selfies and media, and Pinterest popular among women. It also recommends telling your brand story, sharing engaging content that invites sharing, communicating regularly with fans, and using different mediums like blogging, video, and podcasting to share content. The document discusses using paid social media ads on Google, Twitter, and Facebook and provides tips for optimizing ads on each platform.
Five social media tips you can implement todayMr B & Friends
Presented to a group of shopping centre managers with a varying range of social media experience and skills, this short deck gives five easy to action tips to boost your social media effectiveness and avoid unpleasant pitfalls.
social media 247 - a marketing model - 2014 versionIngmar de Lange
people use social media 247. but most brands follow an ad-hoc approach.
these brands do not create social value. their social marketing is too intrusive.
some time ago, i developed a model to cope with this. it explains how brands can be a structural part of social.
this presentation contains the updated version. i hope it inspires you to make marketing more meaningful.
ingmar de lange
7 Ways to Handle Negative Feedback on Instagram Mohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, having patience and being helpful, giving your audience a chance to respond, knowing when to take discussions offline, and not taking feedback personally. The overall message is that social media managers should address issues calmly and thoughtfully while prioritizing customer satisfaction.
7 Ways to Handle Negative Feedback on InstagramMohamed Mahdy
This document provides 7 ways to handle negative feedback on social media. It recommends creating a process for handling feedback, identifying the type of feedback, responding to most feedback within reason, giving your audience a chance to respond, knowing when to take discussions offline, not taking feedback personally, and making changes based on constructive feedback. The overall message is to address issues calmly and thoughtfully in order to maintain positive relationships with customers.
1. Companies need to embrace new media by dedicating resources to social media departments and campaigns. Dell's active social media presence on platforms like Twitter and Facebook helped generate $1 million in revenue.
2. Successful social media campaigns require planning to engage customers where they are online and contribute to their conversations. Obama's 2008 campaign exemplified this by friending supporters on Facebook and following them on Twitter.
3. Companies should map their digital landscape by finding relevant online conversations. Starbucks' "My Starbucks Idea" site allows customers to suggest changes that are voted on and some implemented, strengthening relationships.
YC Startup School 2019 How to talk to users frameworkSerge Znu
The document provides guidance on how to conduct effective user interviews for early-stage startups. It outlines common mistakes like talking too much about the idea or hypothetical features rather than listening to learn about user needs. The framework recommends asking open-ended questions to understand problems, past experiences, solutions tried, and dislikes about current options to inform product development and marketing. User interviews are especially important at the idea and prototype stages to gather feedback before reaching product-market fit.
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
You 2.0: Using Social Media to Enhance Your Reach and InfluenceEmilyBennington
The document discusses how to use social media to enhance one's reach and influence. It notes that social media has allowed individuals to connect more easily and have more influence than ever before. It provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ strategically to build one's brand, engage with others, and demonstrate thought leadership.
This document discusses strategies for using social media, particularly LinkedIn groups, Google+ Hangouts, Tumblr, and Twitter, for B2B marketing purposes. It provides examples of how each platform can be used to engage customers, share content, highlight thought leaders, and amplify brands. The key benefits highlighted include interacting with clients, crowd-sourcing content from niche groups, hosting virtual events, telling brand stories through reblogs, and providing rapid customer service.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
Content is the most important factor for success on social media. Unlike traditional advertising, social media gives people power to choose what content is worth sharing based on likes, shares, and retweets. Earned media through user sharing becomes the biggest driver of brand messages. Regularly responding to user interactions, appreciating active user contributions, and listening to user feedback to improve products are key strategies for building strong social media engagement. Analyzing metrics like response rates and content popularity helps evaluate strategy effectiveness and identify new opportunities. Maintaining the right balance of content types like products, contests, company news, and social responsibility keeps users entertained while achieving marketing goals.
The document provides guidance on developing an effective elevator pitch to attract new customers. It discusses common ineffective pitch styles like "the minimizer" and "the rambler" and recommends focusing a pitch on the customer benefits and outcomes rather than products/services. The guidelines suggest keeping a pitch short, simple, conversational and focused on clearly identifying the target market and problems the offering solves for them. Worksheets are included to help the reader craft their unique value proposition and compelling elevator pitch.
10 Of The Smartest Big Brands In Social MediaKarla Camacho
This document discusses 10 smart brands that have effectively used social media. It provides examples of how each brand leveraged platforms like YouTube, Facebook, Twitter, blogs and Flickr to engage customers and increase sales and brand awareness. Some key lessons highlighted include creating original and viral content, directly engaging customers for feedback, empowering employees to blog and share expertise, and maintaining a cross-platform social media presence.
1. Tales From The Trenches:GM’s Social Media Lessons From A Time Of Incredible Change Christopher Barger, Director Social Media, GM @cbarger
2. Two Years At General Motors Industry crash Severe business downturn Chapter 11 crisis Reputational repair 4 CEOs in 18 months Product revitalization Return to profitability @cbarger
6. Lesson #1: You are a publisher You compete with “the media” The technology works for you too This is not license to (hard) sell Storytelling is key to success Your audience can help you Make all your content searchable – but more importantly, shareable @cbarger
7. Publishing: The Golden Rule The first question you must always ask is, “would I watch/read this if I didn’t work here?” You cannot design “viral” content. You can design good content that has a better chance of being shared. @cbarger
8. Lesson #2: The “social “is more important than the “media.” Twitter: @cbarger
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10. Our people will always be part of the communities we hope to influence. Twitter: @cbarger
12. Lesson #4: Learn to accept – even embrace – lack of control. @cbarger
13. Lesson #5: Develop an offline element into every social program or campaign. @cbarger
14. Lesson #6: Always begin with the audience’s needs first. Start by providing value, then worry about branding. @cbarger
15. Lesson #7 You need to redefine “influence.” @cbarger
16. Lesson #8 Think long term. The greatest value of social is the relationship, not the initial interaction. @cbarger
17. Lesson #9: The social web is a huge customer service opportunity. @cbarger
18. Summary: 9 for Revolution You can compete with the media IF you focus on content your audience wants. It’s not about technology, it’s about community. Don’t just be present in a community; become part of the community. Listen as much as – or more than – you talk. You don’t have control anymore, so stop pretending you do and start empowering those who can help you. The real world reinforces what you do online. Use it. Figure out how your brand or product can help people do what they already want to do. Then help them do it. Adopt “one at a time” as your mindset, not just your mantra. Every customer is worth the effort, and every person could influence customers. You’re looking for Mr./Ms. Right, not Mr./Ms. Right Now. These tools provide remarkable customer service opportunities. @cbarger
Editor's Notes
It’s not about your message. No one cares, frankly. It’s about how you tell your story.If you want to go viral, sneeze on someone. If you set out with “going viral” as your goal, you are merely doing traditional marketing and trying to use social networks to do it.
Community involvement is the most important element in socialThe true opportunity is in the relationships you develop – and while you can build them online, you SEAL them offlineHumanizing the company doesn’t happen until you go offline. Until then, you’re more individual but you’re still digital
Big difference between digital and social. You tell them apart by looking for the offline element; if there is one, it’s social. If there’s not, it’s digital.
Community’s wants/needs/interests come first. Don’t message at them or assume they’ll listen to you just because you’re you.
1. This is always true but especially so during a reputational rebuild. Don’t message. Keep in mind that you have to earn your way into the community and conversation.2. These are not just “sponsorship opportunities,” and it’s not enough to just be present in the community. Join it. Become active members even when it’s not about you.3. The reason you have to repair your reputation is because something went wrong. Show that you see that and are doing things differently.4. If you’re pushing out more information than you’re taking in, you’re doing it wrong.5. Broad gestures often don’t mean nearly as much as small ones. Every person won back is a win, no matter how much effort has to go into winning them back. Treat them like family even after they’re in the family.6. We all know the mantra that 3rd parties have more influence & credibility now. How can you ask people to advocate for you if you’re not giving them ammunition?7. Incorporate real life interaction into your online relationships – experiential marketing is a huge component of reputational repair. As Spike Jones has said, 90% of word of mouth still happens offline. Experiential, btw, is not just about your products – although that’s a huge part of it. It’s also about your PEOPLE.