The document provides demographic insights about NME readers, noting that 69% are male, with an average age of 24, and that 29% are still studying while the majority work full-time. It highlights spending habits, including an average of £532 on clothes annually and a preference for quality goods. The magazine's layout and design elements, particularly featuring Jimi Hendrix, are discussed as appealing to a younger audience, emphasizing visual elements over extensive text.

2.  69% of all NME readers would be male, with the remaining
31% being female.
 69% of all male readers say they go to gigs and live
events, and Only 31% of female readers say they do.
 The average age of an NME readers is24, NME readers
would be working full time with only 7% of NME readers
working part time
 But 29% of NME readers are still studying
 Total readership spends £532 on clothes per year
 52% of each reader would on average spend £152 on
footwear per year
 The average reader would spend 2.4hours using the internet
per day, which is almost 19hours per week!
 Spend £66 on DVDs per year –
 71% of readers agree that it is worth paying extra for
quality goods, and that it is important to them to look well
dressed
 Its important to them to look well

3. The masthead of this The skyline in this
magazine is the same magazine is about the
in every topic featured on the
edition published. front cover. Showing an
The only difference emphasis on how
being that the font important this story is.
colour varies when
different colours are The wide use of colour
used throughout the throughout the cover
magazine in general. would appeal to a
It stays in the left younger audience, yet
hand corner, so that the purple adds a sense
it is easily seen on a of sophistication.
store shelf. Although the subtle use
The main image has of the colours
been chosen as it though, prevents it from
related to the main looking tacky, as its not
story of the florescent, and adds a
magazine. I shows quirky feel.
iconic figure, Jimi
Hendrix, and uses The lead article is
colours that will featured in the main
catch the eye of the title of this edition. It
reader. relates to the
There is no cover picture, as it is the
line in this name of the
edition, as it is an artist, and is in a font
anniversary special that is easy to
and the most read, and contrasts
important story is strongly with the
featured already background colours

4. On the contents To make it more
page, the main article interesting, the layout
featured on the front of the contents
cover is no longer page, is not like
taking up all the that, that you would
room. It is see in a text book. It
featured, but it is doesn’t contain too
small, and much text and it may
significantly smaller bore readers, and also
than other stories. contains a picture for
each heading. This will
A page number is
give the readers more
given to each
information as to what
individual story to
interests them and
make it easier to
what looks interesting.
navigate your way
around the
magazine.
The main story is that
The contents of this
of an upcoming gig by
magazine is very
the libertines. It shows
different to the front
the biggest picture on
cover and the rest of
the page, and is made
the magazine. Mainly
bigger, as it would
because it is to give a
have been decided
general idea of what the
that it would be the
whole magazine will be
thing that would most
like, and not just give
appeal to the average
the reader a taste of
reader.
what one article will be
like.

5. The pull quote for
this article is a
quote from Jimi The standfirst is in
Hendrix himself. a bigger font to the
It related to the rest of the
image and it is a article, as it
great way to grab introduces the
someone’s article.
attention. The
pull quote would
generally have to
The text will
relate to the
have been
article.
written in a
way, so that the
The image relates language would
to the article and appeal to the
is like the image reader. It would
featured on the not be overly
front cover of the formal, and
magazine. It would give
shows Jimi with a opinions.
cigarette in his
hand, which would
make him appear A drop cap has
more cool, and he been
is wearing clothes A by-line would normally be featured, along used, showing that
that would be very with a picture of the journalist, but this the first letter of
recognisable to would normally be included of the following the main article is
someone who is a pages continuing the story. larger than the
fan of the artist. others