The document discusses a branding campaign for the Adidas brand. The goals are to increase brand awareness and return on investment through advertising. The campaign will target ages 15-45 across all demographics using a $500 per day budget on Google's search and display networks, as well as creating Facebook and Twitter pages. A separate $250 per day mobile budget is allocated to target browsing and direct response behaviors on phones. Interactive ads showcasing products will run mainly on the display network where most time is spent online.

1. Branding Your Brand
Adidas
Shamyra Mack

2. ADIDAS

3.  My brand is Adidas, my goal is to get their
name out and more brand awareness.
Higher return on investment, and relevant
clicks to the sites.
Adidas

4. Focus Demographics
 My focus for my  I will focus on all
adidas brand will be demographics,
ages 15-45. Adidas because its all about
have been around for the reach you can
a while and I noticed receive with your
that around that age ads, and the broader
group is where I see hopefully the more
a lot of people ROI
wearing the brand.
Audience

5. Budget Networks
 My budget for these  I will show to both
campaigns will be the search and
500 dollars a day. I display network. The
believe that will give display network is
us the reach that is
needed. My budget mainly for branding
may decrease or allows for you to
increase depending have image and
on profit from the interactive ad.
advertising.
BUDGET

6. Facebook Twitter
 I will have a facebook  I will also make a
page for my brand. twitter page for my
Facebook has such a brand, that tweeted
big impact and brand special events that
awareness to a big
audience. I will have the company were
a page that having, and also
constantly updated updating the
with new products products.
and clothing.
SOCIAL MEDIA

7. Mobile Phone Mobile:
 I will also have a  Mobile budget will be
campaign only 250 a day mobile,
focusing on mobile. tends to get a more
Mobile is now a big direct response.
People tend to
tool for marketing browse more on
because people laptop where people
search and look a lot are actually look for
of things up straight immediate responses
from their phone. on mobile phones.
MOBILE STARTEGY

8.  The display network allows for a lot of
versatility it can, with this brand I would
want to incorporate a lot of interactive
ads. Only about 5-10 percent of peoples
time is spent on the search network the
remaining 90% is spent on the display
network. There I will make really nice
display interactive and image ads.
DISPLAY NETWORK

9.  They are comfortable
 They are unique
 Most comfortable running shoe
 Crazy, cool designs
 Available for all ages
 Clothes, shoes and work out gear!
 Now tell me why you should not buy
Adidas!
Why You Should Buy Adidas!

10. Adidas, Come Buy Now!