Digital advertising provides several benefits for targeting audiences and engaging consumers. It allows ads to reach specific interested audiences and remain visible to consumers anytime through their mobile devices. Digital ads are also interactive and can include video/animation to catch consumers' attention. Advertisers receive feedback and analytics on who views their ads, what actions they take, and when they are most engaged. Digital ads can also link directly to websites for easy clicks and purchases from consumers on their mobile devices. They provide cost-efficient and versatile options for advertisers to update ads frequently and build their brands compared to traditional advertising methods.

1. Digital Features / Benefits
F1. Targeted Audience, Chosen Audience
B. The people you wantto buy your productsee your ad & targeted
advertising works!
F2. In Everyone’s Pocket!
B. Instead of seeing the ad only when they pass by it, the website lingers in
their pocket with the consumer’s phone, ready to be seen at any time in any
location the consumer is present in
F3. Interactive
B. Interactivity = Engagement, whenever a consumer is asked their input
click-through increases. A call to action like “Click here to learn more” is engaging
and will inherently get more attention and activity.
F4. Video & Animation
B. The ability to makeyour ad catch the attention of the consumer lies in
movement, something a printed medium justcan’toffer.
F5. Feedback
B. Waiting for customers to call or show up at your store used to be the
only way of knowing if your ad campaign was working or not. Now you can get
detailed statistics on who viewed or interacted with your ad, whatactions they

2. took, how long they spenton your webpageand even what time of day or day of
the week was best for interaction.
F6. Appearance of Modernity
B. Staying with the times is an important messageyou want to send with
your brand, no matter the product. Being modern is convenient for the consumer,
increases your exposureand keeps up with the competition.
F7. Mobile Ad to Site Click-Through
B. With a single finger they go fromyour ad to your webpage. If you have a
‘directions’ link it’s only one more tap of the finger for GPS to bring the consumer
directly to you. So easy, so simple!
F8. Youth Engagement
B. If you can imprint a young adult to your business they tend to remain
loyal brand consumers. Millennials the largest generational group since the Baby
Boomers and they are poised to be the next largest consumer group as they enter
the workforce.
F9. Female Engagement
B. Women currently make a vastamount of online purchases and self-
reportonline shopping behaviors. Moreand morethe middle-aged woman is on
her cellphone or tablet and they are currently the largest consumer group in
America. They predominately make the purchasing decisions for the household.

3. F10. Interconnectivity
B. With our main site being linked through international social media and
news hubs, the exposurerate fromthose sites bleeds through to wheretargeting
marketing can’treach.
F11. All-In-One Service
B. You don’thave to be a design guru or animation genius. Our expert team
will create a mobile ad to your specifications so you can haveas much or as little
input as you want.
F12. Viral Possibility
B. If your ad is interesting or funny enough, there is the chance it will
spread like a wild-firefanned by the flames of bored workers on their phones.
Cross your fingers, it’s rarebut a game changer.
F13. Online Shopping
B. Haveyour productshipped to the consumer, all in a mobile transaction.
People can buy your productat anytime fromanywhere.
F14. Cost Efficiency
B. Compared to traditional advertising media like television or radio, the
cost to run a digital marketing campaign is significantly moreaffordable.
F15. Change & Versatility
B. Instead of being locked into the same image running in the same slot for
a contract period, you can change how long your ad runs and whatit looks like.

4. Having a sale next weekend? Friday’s ad could announceit with a special link to a
coupon code then go back to normal the following Monday.
F16. Branding
B. Spreading the word about your company and producttakes more than
justdoing good business, it’s about having a recognizable and likeable brand. The
fastestway to grow your brand with the largestaudience is through digital
advertising.
F17. No One-Shot Johnny
B. Since the consumer is under no obligation to purchaseto be exposed to
the advertiser’s messagethey aremore accepting of the concept of the ad and of
being sold to. They can go back to the ad withoutgoing out of their way and they
often chooseto.
F18. Immediacy
B. Instead of waiting for the ad to go to print, waiting to be distributed and
then waiting to be purchased by a consumer, digital ads function more quickly.
The minute the ad is finalized and the creatives (artwork) is done, the ad can be
launched. Onceit hits the webpage we can immediately startgathering data on
how people respond and interact with it.