The document discusses bringing strategy and measurement to communications. It lists 10 essential questions organizations should ask about their story, goals, competition, and previous similar efforts. It emphasizes the need for convincing data and how to think strategically about traditional communications plans. It describes the services an organization called NMC Partners provides, including online insights, targeting essentials, planning tools, measurement and monitoring tools, and ongoing support.

1. Bringing strategy and measurement to communications

2. Ten essential questions What’s our story? Who cares about our story? Who will listen to our story and how can we interact with them? How do we know if this program is on target? What are the company’s/organizational goals?

3. Ten essential questions Who is the competition for products and services and what is the world saying about them? What is the competition saying about us? Have we done this or something like this before? What is the company’s/organization’s immediate and long term goals? How will we measure success?

4. Then you need… Convincing Data : Statistics and monitoring/changing online behaviors that prove the opportunity—and help sell performance to management and clients How to think strategically about traditional communications plans Concrete steps about how targeted key audiences can build brand and the bottom line NMC Partners -- the talent and technology you must have on hand to ensure success

5. What NMC Partners does… Online Insights : How 24/7 online coverage and social media are changing what and how the media reports—plus how you can use this understanding to break through the clutter Targeting essentials : How each media outlet views its audience, mission and reaches your audiences—and how to use this priority to more effectively allocate your resources and build success Editorial and market hot buttons —the business trends, facts and angles you should understand immediately and use to gain on the competition

6. How NMC Partners does it… Planning Tools Predictive Mapping Get the story straight, merchandise messages at the right time to the right audience and know where/how that message is working Impact Mapping Prioritizes media to guide your tactics Enables you to properly structure resources

7. Planning Tools Execution Evaluation Test programs BEFORE spending resources to execute Review previous tactics performance Then you need…

8. Measurement and Monitoring Tools OOO! Online Opinion Outlook Tying consumer online product reviews/feedback for early warnings of customer service, product and pricing issues Market Mapping Putting the competition, key media, CGM and social media in context to optimize communications programs Then you need…

9. Too much information? You may have the data, but need help to take action NMC Strategy Boot Camp day-long team workshop to focus and prioritize findings NMC Team Support ongoing support from the NMC senior team; essential solution for new product launches, crisis situations, new initiatives

10. How does NMC Partners work? Our approach to each client and their needs is necessarily unique. However, we have developed a range of proprietary processes and tools, supported by an unrivaled and constantly developing base of knowledge on every aspect of planning and managing communications worldwide

11. www.nmcpartners.com