Weekly newsletter for Ecommerce sector highlights industry, investment and weekly snapshot

1. ©
Gyan
Research
and
Analytics
Pvt.
Ltd.,
2015 1
Industry
News
❑ Amazon’s
Launchpad
Store
closes
gap
between
startups
and
consumers
Amazon.com
launched
a
new
platform
on
July
28,
2015,
for
startups
to
advertise
and
distribute
their
precuts
to
millions
of
customers.
Amazon
is
partnering
with
more
than
25
crowd-­‐funding
platforms
and
venture
capital
firms
to
offer
200
products
on
the
Launchpad
Store.
❑ Ecommerce
companies
join
The
Unicorn
Club
Flipkart,
Snapdeal
and
Ola
have
joined
the
exclusive
unicorn
list
of
firms
with
USD
1,000
million
valuation.
The
companies
have
been
hiring
seasoned
executives
in
key
roles
to
introduce
new
initiatives
for
their
business
growth.
❑ PayU
to
get
SMEs,
new
ventures
online
Pay
U
India
is
reaching
out
to
startup
small
and
medium
enterprises
(
SMEs)
through
a
series
of
events
titled
“Startup
masterClass”.Currently,
there
are
20
million
SMEs
in
India,
of
which
only
a
fraction
have
online
presence.
PayU
plans
to
reach
out
to
5,000
SME
s
and
startups
by
December
2015.
❑ Tata
Group
to
enter
ecommerce,
digital
health
Tata
Group
plans
to
foray
into
digital
health,
ecommerce
and
data
analytics,
under
the
aegis
of
Tata
Industries
–
the
company’s
medium
for
investing
and
promoting
sunrise
ventures.
The
venture
will
offer
both
Tata
and
non-­‐Tata
brands
across
lifestyle
and
electronics.
The
entry
of
India’s
conglomerate,
with
revenues
in
excess
of
USD
100
billion,
into
ecommerce
may
raise
the
competitive
stakes.
❑ Flipkart
launches
India
Art
House
Flipkart
has
launched
India
Art
House,
an
exclusive
online
store
to
promote
Indian
regional
crafts,
art
and
handicraft
products.
Initially,
the
firm
will
offer
10,000
such
products
from
100
sellers
in
15
cities
and
towns,
then
it
will
gradually
move
up
to
1,000
sellers
with
a
portfolio
of
over
1
lakh
products.
The
artisans
will
directly
sell
through
Flipkart
and
in
exchange
Flipkart
will
retain
only
10
percent
of
the
selling
price
as
margin.
About
80-­‐90
percent
of
the
products
will
be
in
the
home
segment
and
the
rest
in
fashion.
Investment
News
❑ Flipkart
&
Snapdeal
invest
nearly
INR
1.8
crore
in
board
games
Flipkart
and
Snapdeal
have
invested
about
INR
1.8
crore
in
offline
gaming
company
MadRat
that
designs
educational
board
games.
Participants
in
the
funding
of
about
INR
6.2
crore
also
included
the
founders
of
Global
Logic.
The
games
are
priced
at
INR
500
-­‐
1,000
and
are
available
in
400
stores
in
10
cities
on
Flipkart
and
Snapdeal.
The
company
has
sold
60,000
units
of
the
five
games
it
launched
in
January
2015.
The
Indian
toy
industry
is
expected
to
expand
to
INR
13,000
crore
by
2015
from
INR
8,000
crore
in
2013.
Ecommerce
News
July
25,
2015
-­‐
July
31,
2015

2. ©
Gyan
Research
and
Analytics
Pvt.
Ltd.,
2015
❑ Paytm
bags
title
sponsorship
rights
for
cricket
in
India
till
2019
Paytm
has
bagged
the
title
sponsorship
rights
for
both
international
and
domestic
cricket
matches
in
India
till
2019.
It
will
pay
INR
2.42
crore
for
every
international
match
or
a
total
of
INR
203.28
crore
for
84
matches
in
four
years.
Paytm
replaces
Micromax,
which
sponsored
the
2014-­‐15
season
at
INR
2.02
crore
a
match.
There
were
only
two
bidders
for
the
title
sponsorship
rights.
The
bid
was
opened
in
the
BCCI’s
marketing
committee
meeting
on
July
30,
2015.
❑ Zovi
raises
USD
50
million
for
new
venture
Zovi
raised
USD
50
million
in
a
round
led
by
Paytm,
with
participation
from
existing
investors
SAIF
Partners
and
Tiger
Global
Management
and
a
new
undisclosed
investor.
The
funds
will
be
used
to
build
a
merchant
ecosystem
in
India
for
‘Little’,
its
new
venture.
‘Little’
will
be
only
app-­‐based
and
will
offer
over
50,000
live
deals
in
11
cities
across
India,
by
March
2016.
It
has
already
enrolled
over
5,000
merchants
in
11
cities
and
expects
to
hit
a
GMV
run
rate
of
USD
170
million
by
March
2016.
❑ Ola
plans
to
raise
INR
3,150
crore
Ola
plans
to
raise
INR
3,150
crore
just
three
months
after
it
raised
USD
400
million
in
April
2015.
This
will
result
in
a
steep
hike
in
the
valuation
of
the
company
to
over
USD
4.5
billion
from
the
current
USD
2.5
billion.
Ola's
spurt
in
revenues
has
been
aided
by
the
USD
200
million
acquisition
of
its
rival
Taxi
For
Sure.
Ola
is
currently
present
in
100
cities.
2
Ecommerce
News
July
25,
2015
-­‐
July
31,
2015
Weekly
Snapshot
Flipkart
Funding
Rounds
(USD
million)
Round Founder Date
Amount
(USD
million)
First Accel
India 2009 1
Second Tiger
Global 2010 10
Third Tiger
Global June
2011 20
Fourth Naspers August
2012 150
Fifth Naspers,
Accel
Partners,
Tiger
Global
and
ICONIQ
Capital July
2013 200
Sixth
Dragoneer
Investment
Group,
Morgan
Stanley
Investment
Management,
Sofina
and
Vulcan
Capital,
Tiger
Global October
2013 160
Seventh DST
Global May
2014 210
Eight Tiger
Global,
DST
Glbal,
Accel
Partners,
other
investors July
2014 1,000
Ninth
Steadview
Capital,
Baillie
Gifford,
Greenoaks
Capital,
T.Rowe
Price
Associates,
Qatar
Investment
Authority,
DST
Global,
GIC,
ICONIQ
Capital,
Tiger
Global
December
2014 700
Tenth Steadview
Capital
&
Other
existing
investors July
2015 700
Total -­‐ 3,151
Source:
Various
Public
Sources

3. ©
Gyan
Research
and
Analytics
Pvt.
Ltd.,
2015 3
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Ecommerce
News,
July
25,
2015
-­‐
July
31,
2015
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