Nike has been successful in marketing through strategic partnerships with tennis stars like Maria Sharapova and Serena Williams. The document discusses Nike's history founded by Phillip Knight and their marketing strategy of choosing celebrity sponsors to advertise their products. It highlights Nike's relationships with Maria Sharapova and an upcoming product launch celebrating Serena Williams at a NikeCourt event. Key factors in Nike's marketing success include choosing famous athletes to represent their brand.

1. Nike Marketing

2. Phillip Knight
• Founded the company
• Change in perspective from before to now
• Improvements

3. Nike History
• Phillip Knight
• Nike Lab
• Marketing Strategy
• Products

4. Maria Sharapova

5. Success with Nike
• How Nike chose Maria
• What she does for Nike
• How Nike creates products to match her
character on and off the court

6. Serena Williams

7. NikeCourt Celebrates Serena
• Upcoming products
• Success in tennis
• Nike cares as a sponsor

8. Marketing
• Positive effects
• Negative effects
• Key factors to success of marketing
– Choosing sponsors to advertise

9. References
• Vingan, A. (Ed.). (2015, August 25). NIKE GATHERED TENNIS'S BIGGEST STARS IN
NYC TO LAUNCH ITS NEW COURT COLLECTION. Retrieved October 5, 2015.
• Serena Williams on Style (and Winning). (2015, August 21). Retrieved October 5,
2015.
• High-Performance Marketing: An Interview with Nike's Phil Knight. Retrieved
September 22, 2015.