The document provides tips for marketers to promote their brand on Facebook. It recommends creating a Facebook page for the brand, personifying the brand, posting targeted content like announcements and deals, doing broad promotion, holding a Giveaway Tuesday, and promoting events. It also discusses using different types of content and notes that engagement varies by country.

1. Marketers
Why don’t they just market
for themselves?

4. Steps
• Create your page
• Personify the brand
• Targeted content
• Broad Promotion
• Giveaway Tuesday
• Promoted Events
Personify the brand

5. Steps
• Create your page
• Personify the brand
• Targeted content
• Broad Promotion
• Giveaway Tuesday
• Promoted Events
Personify the brand

6. Content
• Leadership and expertise
• Brand and product announcements
• Client and stakeholder
• PR
• Coupons, sweepstakes and promos
• Events
• Community and ancillary
• Inspiration, humor and controversial

7. Targeted Content

9. Exposure
(algorhithm secret)
16%
62,500 likes = 10,000 views

10. Exposure
(algorhithm secret)
16%
62,500 likes = 10,000 views

11. Exposure
(algorhithm secret)
16%
62,500 likes = 10,000 views
3%
333,333 likes = 10,000 views

12. Philippines
Singapore
Canada
UK
Australia
US

13. Exposure
(algorhithm secret)
16%
62,500 likes = 10,000 views
3%
333,333 likes = 10,000 views

14. Giveaway Tuesday

15. • Promote Events