The document outlines 4 levels of added value for businesses to reach the top and remain there. Level 1 involves having a great product. Level 2 adds great service and support. Level 3 helps produce real business outcomes. The highest level, level 4, involves becoming a strategic partner and trusted advisor who looks for new business needs, delivers results, and is a source of value through proactivity, ideas, and listening. Reaching higher levels requires avoiding complacency and striving to continuously provide more value.

1. LEVELS OF ADDED VALUE
How to reach the TOP…
… and remain there for a long time!!
LEVEL
4
LEVEL
3
LEVEL
2
LEVEL
1
SIMPLY A GREAT PRODUCT
GREAT SERVICE
+
SUPPORT
HELPING PRODUCE
REAL + TANGIBLE
BUSINESS OUTCOMES
STRATEGIC PARTNER
+
TRUSTED ADVISOR
• You don’t sell
anymore PRICE
• Provide SUPPORT
• Deliver CUSTOMER
EXPERIENCE
• Look for new
BIZ NEEDS
• Deliver RESULTS
• Forget the past
STATUS QUO
• Be PROACTIVE
• Deliver IDEAS
• LISTEN
• Be THE VALUE
Avoid Complacency
Moving up the levels and striving for level 4 is a PERSONAL CHOICE …