Back in 2001, Baker Strategy Group analyzed the market demand for MBAs in China in preparation for a discussion with Oakland University. Our conclusion was that demand for MBA was high and would continue to grow in the coming years.

1. Oakland University
Executive Education Opportunities in China
Discussion
MAKE IT HAPPEN
BAKER
Rochester, MI STRATEGY GROUP
October 1, 2001

2. Executive Education Opportunities in China
Discussion Paper
Oakland University
Section Page
Executive Summary 2
I. Executive Education in China: 10
A look at the executive education market in China
II. 5 Models of Partnering: 21
Sample models US organizations are using for executive education in China
III. OU EMBA-HCM Program 32
Opportunities for OU to offer EMBA-HCM in China
IV. Next Steps 44
BAKER
STRATEGY GROUP
Page 1
October 1, 2001

3. Executive Education Opportunities in China
Discussion Paper
Oakland University
Executive Summary
Although there are concerns for investing in China at this time, the opportunities outweigh the
drawbacks.
1
MBA programs have grown quickly in China over the last 4 years to meet the changing needs of
2
managers in a variety of enterprises
While there is heavy competition for corporate and business training, universities are uniquely
3
positioned to offer executive MBA degrees
Many foreign universities are offering executive MBA programs in China using at least five models for
4
partnering with Chinese schools
OU currently offers 5 graduate degrees from the School of Business Administration, 1 of which is an
executive MBA in health management
5
Oakland University has 5 key strategic resources which enable OU to successfully offer the EMBA-
6
HCM program in China
Depending on existing relationships, OU may want to start with a mutual partnership, and later
7
develop into a Consortium Partnership
BAKER
STRATEGY GROUP
Page 2
October 1, 2001

4. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
Pros and Cons of Investing in China
Although there are concerns for investing in China at this time, the opportunities outweigh
1
the drawbacks
Pros Cons
• WTO Accession • Current terrorist Crisis
International
• 2008 Summer Olympics • Global Recession
• Strong domestic economy • Underdeveloped stock market
Economic
• High levels of FDI • Unperforming loans at Chinese
• SEZ’s offer economic incentives banks
• Office government support for • Uncertain leadership succession
Political
markets and private sector • CCP divided on foreign enterprises
• Emphasis on management • Uncertainty from CCP policy
development meddling
• Growing legal system • Corruption
Other
• General Chinese concern for • Poor Infrastructure
economic and political stability • Unemployment
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 3
October 1, 2001

5. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
MBA Program Growth in China
MBA programs have grown quickly in China over the last 4 years to meet the changing
2
needs of managers in a variety of enterprises
Cumulative MBA Holders in China Enrollment in Chinese MBA Schools Participating Chinese Schools
40,000
30,000 80 75
35,000
35,000
25,000 70
25,000
30,000 60 56
20,000 23,500
25,000 50
20,000
15,000 40
15,000 26
30
10,000
10,000 20
5,000 5,000
5,000 9
5,000 10
1,000 86
0
0
0 0
1991 1997 1999 2001
1991 1997 1999 2001 1991 1997 1999 2001
BAKER
Source: Asia One, US Consulate in Hong Kong, US Army Research office – Far East STRATEGY GROUP
Page 4
October 1, 2001

6. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
Business Training Services
While there is heavy competition for corporate and business training, universities are
3
uniquely positioned to offer executive MBA degrees
Basic General Management MBA
English Skills Training Programs
Nature of coursework Business English Business and Hand-on courses and Degree program
reading, writing, and administrative skills workshops to develop providing a complete
speaking manager business orientation
effectiveness
• Business Writing • Computers
Examples • Managing Teams Emphasis in:
• Market Terms • Basic Finance • Business Planning • Finance
• Specific Industry • General Marketing • Negotiation • Marketing
Terminology • Time Management • Performance • Accounting
• Cultural Sensitivity Reviews • Etc.
Who is equipped to offer this
• Universities
• Corporate Universities
• Training Companies
• Individual Training
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 5
October 1, 2001

7. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
Five Partnering Models
Many foreign universities are offering executive MBA programs in China using at least five
4
models for partnering with Chinese schools
1 2 3 4 5
Mutual Partnership Consortium Partnership Consortium Partners
Individual Branch Joint Entity
Model
Global Management Executive MBA in
Program International MBA International MBA Executive MBA
Program Leadership
• Thunderbird • The University of • Shanghai Jiao Tong • Tsinghua Univ. • Beijing Electric Power
Partners Graduate School of British Columbia University • Fordham University College
International • Shanghai Jiao Tong • The European • Santa Clara Univ. • Shanghai Metallurgy
Management University Foundation for • Renessler Chengdu Hydro Elect.
• Team Canada Trade Management Dev. Polytechnic Univ. Power College
Mission • MOFTEC • Loyola University • Plato College
• European • 22 other US • Napier University
Commission Universities • James Watt College
Degree Certificate UBC MBA CEIBS MBA Fordham Univ. MBA Certificate
Length 8 Courses 18 Courses 22 Courses 12 Courses 8 Courses
1 Year Program 1.5 Year Program 2 Year Program 2-Year Program 1 Year Program
Tuition $ 13,250 $ 19,133 $ 23,614 $ 19,500 $?
English
Language English, but Chinese English Both English and English
can be arranged Chinese
BAKER
Source: website of schools, WSJ Interactive STRATEGY GROUP
Page 6
October 1, 2001

8. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
OU Graduate Degrees in the School of Business
OU currently offers 5 graduate degrees from the School of Business Administration, 1 of
5
which is an executive MBA in health management
OU Schools Graduate degrees currently offered
Executive MBA
• Health Care Management
MBA (and accelerated MBA)
• Accounting • International Business
• Business Economics • Management Information
• Entrepreneurship Systems
• Finance • Marketing
• Health Care Management • Production/Operations
• HR Management Management
MAcc
• Public Accounting
• Managerial Accounting
• Systems Accounting
Post Master Certification Programs
• Accounting • Management Information
• Business Economics Systems
• Finance • Marketing
• HR Management • Production/Operations
• International Business Management
MS in Engineering Management
BAKER
Source: Oakland University STRATEGY GROUP
Page 7
October 1, 2001

9. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
OU Strategic Resources
Oakland University has 5 key strategic resources which enable OU to successfully offer the
6
EMBA-HCM program in China
Strategic Resources Implications
• Makes Guizhou area a natural geographic starting point
Guizhou Relationship
1 • Allows existing framework to form basis for Pilot Program
Familiarity and Experience • Enables OU to move quickly on a Pilot Program
2
with China
Existing Accredited Executive • Provides a degree program that can be adapted for China
3
MBA Program
• Equips OU to successfully deliver needed courses
Solid Core Faculty
4
• Gives OU staff support to pursue programs in China
International Orientation
5
BAKER
Source: Oakland University STRATEGY GROUP
Page 8
October 1, 2001

10. Executive Education Opportunities in China
Discussion Paper
Executive Summary Oakland University
Model Evaluation Against OU Strategic Resources
Depending on existing relationships, OU should start with a mutual partnership, and later
7
develop into a Consortium Partnership
Individual Mutual Joint Consortium Consortium
Branch Partnership Entity Partnership Partners
Model
Strategic
Resource
Guizhou
1
relationship
China
2
experience
Existing
3
program
4 Core faculty
5 International
orientation
Overall
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 9
October 1, 2001

11. Executive Education Opportunities in China
Discussion Paper
Oakland University
I. Executive Education in China
BAKER
STRATEGY GROUP
Page 10
October 1, 2001

12. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Pros and Cons of Investing in China
Although there are concerns for investing in China at this time, the opportunities outweigh
the drawbacks
Pros Cons
• WTO Accession • Current terrorist Crisis
International
• 2008 Summer Olympics • Global Recession
• Strong domestic economy • Underdeveloped stock market
Economic
• High levels of FDI • Unperforming loans at Chinese
• SEZ’s offer economic incentives banks
• Office government support for • Uncertain leadership succession
Political
markets and private sector • CCP divided on foreign enterprises
• Emphasis on management • Uncertainty from CCP policy
development meddling
• Growing legal system • Corruption
Other
• General Chinese concern for • Poor Infrastructure
economic and political stability • Unemployment
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 11
October 1, 2001

13. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
China Economic Statistics
General economic indicators show a fast-growing economy coupled with stable, low level
inflation
1997 1998 1999 2000 * 2001 * 2002 *
GDP (US$ bn) 902.0 964.0 1,012.0 1,101.0 1,204.0 1,324.0
YOY 6.9% 5.0% 8.8% 9.4% 10.0%
Real GDP Growth 8.8% 7.8% 7.2% 8.2% 7.8% 7.9%
YOY -11.4% -7.7% 13.9% -4.9% 1.3%
GDP per head (US$) 730.0 780.0 810.0 870.0 940.0 1,030.0
YOY 6.8% 3.8% 7.4% 8.0% 9.6%
Consumer Price Inflation 2.8% -0.8% -1.3% 0.4% 1.0% 1.8%
YOY -128.6% 62.5% -130.8% 150.0% 80.0%
Trade Balance (US$ bn) 46.2 46.6 36.2 36.7 32.9 28.8
YOY 0.9% -22.3% 1.4% -10.4% -12.5%
Total Foreign Debt (US$ bn) 159.2 167.8 164.8 162.1 165.3 177.3
YOY 5.4% -1.8% -1.6% 2.0% 7.3%
* Forecast
BAKER
Source: The Economist Intelligence Unit STRATEGY GROUP
Page 12
October 1, 2001

14. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Provincial GDP Growth (in RMB)
Guizhou and Chongqing, OU’s most natural target markets, rank below the top 20
provinces in terms of GDP and GDP growth
Province 1994 1995 1996 1997 1998 1999 2000 CAGR
1 Guangdong 412 530 656 756 826 1,001 1,121 18.2%
2 Shandong 376 493 600 687 747 906 1,012 18.0%
3 Jiangsu 394 508 604 690 751 902 1,004 16.9%
4 Zhejiang 259 347 417 479 520 632 707 8.2%
5 Henan 216 296 368 422 454 560 629 19.5%
6 Hebei 212 281 347 409 444 543 610 19.2%
7 Hubei 182 236 299 357 386 474 535 19.6%
8 Shanghai 192 243 292 347 385 461 517 17.9%
9 Liaoning 239 275 318 361 405 466 513 13.6%
10 Fujian 164 213 260 310 347 419 472 19.3%
11 Hunan 165 216 266 309 335 409 458 18.6%
12 Sichuan 270 348 300 343 373 404 426 7.9%
13 Anhui 145 197 235 276 293 359 402 18.6%
14 Heilongjiang 157 199 242 280 295 359 400 16.9%
15 Beijing 105 138 163 187 210 250 280 17.7%
16 Guangxi 121 158 188 208 198 248 272 14.5%
...
22 Chongqing NA NA 119 140 149 173 190 12.5%
...
27 Guizhou 51 62 72 82 88 104 118 15.1%
BAKER
Source: Access Asia STRATEGY GROUP
Page 13
October 1, 2001

15. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Provincial Population
However, Guizhou and Chongqing are in the top 20 in terms of population, making up
5.4% of China’s 1,273 million people
2000 % Share
2000 % Share
of Total
Province 1999 2000
of Total
Province 1999 2000
Fujian 33 34 2.7%
Henan 99 100 7.9%
Shanxi 33 34 2.7%
Shandong 95 96 7.5%
Chongqing 31 31 2.4%
Sichuan 88 89 7.0%
Heilongjiang 29 30 2.3%
Jiangsu 76 76 6.0%
Jilin 28 28 2.2%
Guangdong 71 72 5.7%
Gansu 26 26 2.1%
Hebei 70 71 5.6%
Inner Mongolia 25 25 2.0%
Hunan 69 70 5.5%
Xinjiang 17 18 1.4%
Hubei 62 62 4.9%
Shanghai 13 13 1.1%
Anhui 56 57 4.5%
Beijing 12 12 0.9%
Guangxi 47 48 3.8%
Hainan 8 8 0.6%
Zhejiang 46 47 3.7%
Tianjin 6 6 0.5%
Jiangxi 46 46 3.6%
Ningxia 6 6 0.4%
Liaoning 43 44 3.4%
Qinghai 5 5 0.4%
Hunan 41 41 3.3%
Tibet 3 3 0.2%
Guizhou 38 38 3.0%
Shaanxi 37 37 2.9%
TOTAL 1,259 1,273 100.0%
BAKER
Source: Access Asia STRATEGY GROUP
Page 14
October 1, 2001

16. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
National Labor Market
Almost 80% of China’s 643 million labor market in 2000 is concentrated in traditional
industries, such as agriculture and construction
Total Population  = 1,273 Million National Employment  = 643 Million
Employment
Sector 1994 2000 CAGR
Agriculture, forestry & fisheries 334 330 -0.2%
Manufacturing 96 89 -1.4%
Wholesale, retail and catering trade 39 52 4.9%
51% Construction 32 35 1.6%
Transport, storage, post and telecom 19 21 2.3%
Education, culture and the media 14 17 2.4%
Government and social agencies 10 11 1.1%
Service sector 6 10 7.9%
Labor Mining & quarrying 9 7 -4.7%
49% Non Labor Market Health, sports & social welfare 4 5 2.5%
Market 643 Million Banking and insurance 3 3 4.5%
630 Million
Utilities (water, gas & electricity) 2 3 3.8%
Scientific research 2 2 0.5%
Water conservancy 1 1 -4.0%
Real estate 1 1 5.7%
Others 42 56 5.0%
Total 615 643 0.7%
BAKER
Source: Access Asia, Understanding China: 了解中国
, John Bryan Starr STRATEGY GROUP
Page 15
October 1, 2001

17. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Urban Employment
And 120 million, almost 65%, of the 187 million urban employment in 2000 is
concentrated in state-owned enterprises
Total Labor Market  = 643 Million Urban Employment by Ownership  = 187 Million
140
120
120
29%
100
Urban 80
187 Million
71% Rural 60
456 Million 40
40
20
20
7
0
State Private Collective Unemployed
BAKER
Source: Access Asia, Understanding China: 了解中国
, John Bryan Starr STRATEGY GROUP
Page 16
October 1, 2001

18. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
MBA Program Growth in China
MBA programs have grown quickly in China over the last 4 years to meet the changing
needs of managers in a variety of enterprises
MBA program growth in China
Cumulative MBA Holders in China Enrollment in Chinese MBA Schools Participating Chinese Schools
40,000
30,000 80 75
35,000
35,000
25,000 70
25,000
30,000 60 56
20,000 23,500
25,000 50
20,000
15,000 40
15,000 26
30
10,000
10,000 20
5,000 5,000
5,000 9
5,000 10
1,000 86
0
0
0 0
1991 1997 1999 2001
1991 1997 1999 2001 1991 1997 1999 2001
BAKER
Source: Asia One, US Consulate in Hong Kong, US Army Research office – Far East STRATEGY GROUP
Page 17
October 1, 2001

19. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Estimated Annual MBA Demand in China
The current estimated 35,000 MBA enrollment translates into 20,000 estimated annual
graduates, short of the 50,000 estimated annual demand
Forecasted MBA Demand
China’s demand for MBAs is
expected to exceed 1.4 million in
the next decade
-William Daley
US Secretary of Commerce, 1998
Forecasted Senior Managers Forecasted MBA Demand
• 350,000 senior managers needed China’s goal is to have 50,000 annual
Estimated annual
in 5 years MBA graduates
demand for MBA
• 25,000 current MBAs -Siwei Chen
graduates
• 35,000 in-school MBAs Vice Chairman of NPC
• Assume 50% of senior managers 1999
50,000
need MBA degree
BAKER
Source: Asia One, US Consulate in Hong Kong, US Army Research office – Far East STRATEGY GROUP
Page 18
October 1, 2001

20. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
Business Training Services
While there is heavy competition for corporate and business training, universities are
uniquely positioned to offer executive MBA degrees
Basic General Management MBA
English Skills Training Programs
Nature of coursework Business English Business and Hand-on courses and Degree program
reading, writing, and administrative skills workshops to develop providing a complete
speaking manager business orientation
effectiveness
• Business Writing • Computers
Examples • Managing Teams Emphasis in:
• Market Terms • Basic Finance • Business Planning • Finance
• Specific Industry • General Marketing • Negotiation • Marketing
Terminology • Time Management • Performance • Accounting
• Cultural Sensitivity Reviews • Etc.
Who is equipped to offer this
• Universities
• Corporate Universities
• Training Companies
• Individual Training
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 19
October 1, 2001

21. Executive Education Opportunities in China
Discussion Paper
I. Executive Education in China Oakland University
MBA Programs in China
A foreign university, such as OU, offers an internationally accredited degree that has clear
advantages over a Chinese MBA degree
Traditional Full Time Executive Part Time
Pros Cons Pros Cons
• Top students go
• Top students go • Easy to obtain
• Easy to obtain
abroad
abroad • Often relatively
• Often relatively
• Degree not
• Degree not inexpensive
inexpensive
recognized
recognized • Manager
Chinese
internationally
internationally continues to
Degree
contribute to
the enterprise
Pros Cons Pros Cons
• More expensive
• Top students go • Internationally
• Internationally
than Chinese
abroad recognized
recognized
degree
• More expensive degree
degree
• Often more
than Chinese • Manager
• US mgt. theory
US
demanding
degree continues to
Degree
program
• Often more contribute to the
demanding enterprise
program • US mgt. Theory
and methods
BAKER
Source: Baker Strategy Group STRATEGY GROUP
Page 20
October 1, 2001

22. Executive Education Opportunities in China
Discussion Paper
Oakland University
II. 5 Models of Partnering
BAKER
STRATEGY GROUP
Page 21
October 1, 2001

23. Executive Education Opportunities in China
Discussion Paper
Oakland University
Five Partnering Models
Many foreign universities are offering executive MBA programs in China using at least five
models for partnering with Chinese schools
1 2 3 4 5
Mutual Partnership Consortium Partnership Consortium Partners
Individual Branch Joint Entity
Model
Global Management Executive MBA in
Program International MBA International MBA Executive MBA
Program Leadership
• Thunderbird • The University of • Shanghai Jiao Tong • Tsinghua Univ. • Beijing Electric Power
Partners Graduate School of British Columbia University • Fordham University College
International • Shanghai Jiao Tong • The European • Santa Clara Univ. • Shanghai Metallurgy
Management University Foundation for • Renessler Chengdu Hydro Elect.
• Team Canada Trade Management Dev. Polytechnic Univ. Power College
Mission • MOFTEC • Loyola University • Plato College
• European • 22 other US • Napier University
Commission Universities • James Watt College
Degree Certificate UBC MBA CEIBS MBA Fordham Univ. MBA Certificate
Length 8 Courses 18 Courses 22 Courses 12 Courses 8 Courses
1 Year Program 1.5 Year Program 2 Year Program 2-Year Program 1 Year Program
Tuition $ 13,250 $ 19,133 $ 23,614 $ 19,500 $?
English
Language English, but Chinese English Both English and English
can be arranged Chinese
BAKER
Source: website of schools, WSJ Interactive STRATEGY GROUP
Page 22
October 1, 2001

24. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
Thunderbird’s China Global Management Program
Thunderbird has set up a branch office in Shanghai and offers courses managed and 1
taught directly by Thunderbird staff and professors
Thunderbird’s China Global Management Program
School Program Overview
Date Began General Management Program
Program • 8 modules:
- Initial 5-day orientation
- One 4-day module
- Five 3-day modules
Thunderbird, The American Graduate
-One final 5-day module
School of International Management
United States • Taught by Thunderbird faculty
BAKER
Source: Thunderbird, Baker Strategy Group STRATEGY GROUP
Page 23
October 1, 2001

25. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
Sample of Thunderbird’s CBSD clients in China
Thunderbird’s Center for Business Skills Development (CBSD) has delivered programs to 1
over 40 US and Chinese business clients in China
3M China Ltd. Hilti (China) Ltd.
ABB China Ltd., Beijing IBM China Co., Ltd
Advanced Semiconductor Manufacturing Co., Ltd. International Nutrition Co., Ltd.
Alcatel China, Ltd. Mary Kay Inc. Z
Alcoa (Shanghai) Aluminum Products Co., Ltd. Motorola (China) Electronics, Ltd.
AlliedSignal (Kaiping) Industrial Fiber Company, Ltd. Motorola University
American Standard (Hua Mei) Sanitary Ware Co., Ltd. Ogilvy Public Relations Worldwide
Tyco (AMP) Shanghai Ltd. Pepsico, Inc. Pepsi-Cola Division China Business Unit
Astra Zeneca (Wuxi) Pharmaceutical Co., Ltd. Pepsico Foods (China) Co., Ltd.
Aventis (China) Inv. Co., Ltd. Pepsico, Inc. HK
BellSouth Shanghai Center, Ltd. Pharmacia & Upjohn (China), Ltd.
Borg Warner Cooling System Polaroid of Shanghai Ltd.
China Unicom Roche (China), Ltd.
DuPont China Holding Co., Ltd. Shanghai Office Shanghai Bertelsmann Culture Industry Co., Ltd.
EDS Electronic Data Systems (HK), Ltd. Shanghai CompAir Compressor Co. Ltd.
Eli Lilly S.A. Shanghai Rep. Office Shanghai Eaton Engine Components Co., Ltd.
Export Import of East Asia, Inc., Shanghai Shanghai Huateng Software Systems Co., Ltd.
Fisher-Rosemount China Ltd. Shanghai Johnson Ltd.
Global Sources Shanghai Municipal People's Government
Guangzhou Pepsi-Cola Beverage Co. Shanghai Simicomix Electronic Co., Ltd.
Henkel (China) Investment Co., Ltd.
BAKER
Source: Thunderbird, Baker Strategy Group STRATEGY GROUP
Page 24
October 1, 2001

26. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
Thunderbird’s Estimated Revenues and Costs
Thunderbird’s Global Management Program appears to be profitable, based on a simple 1
estimate of costs and revenues
Per Person Per Day Total Per Day Total
Key Assumptions
Revenue $ 552 $ 5,520 $ 132,480
Expenses
• Estimated 10 students
Training Facility $ 100 $ 1,000 $ 24,000
enrolled in the program
Administrative $ 50 $ 500 $ 12,000
Faculty Fees $ 120 $ 1,200 $ 28,800
• 24 days of actual classes
Faculty Expenses $ 50 $ 500 $ 12,000
Student Hotel $ 75 $ 750 $ 18,000
• 1 instructor for any given
Student Food $ 25 $ 250 $ 6,000
module of classes
Student Materials $ 10 $ 100 $ 2,400
Misc $ 50 $ 500 $ 12,000 • Tuition is paid by either
participants or sponsoring
Total Expenses $ 480 $ 4,800 $ 115,200 corporate partners
Net Difference $ 72 $ 720 $ 17,280
% of Revenue 13.0%
% of Costs 15.0%
BAKER
Source: Thunderbird, Baker Strategy Group STRATEGY GROUP
Page 25
October 1, 2001

27. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
UBC Partners with Jiao Tong
UBC chose to partner with Shanghai Jiao Tong University to offer an executive MBA 2
degree from UBC
Shanghai Jiao Tong University
The University of British Columbia
School: Commerce and Business Target: Senior manages in Chinese
Administration enterprises, joint ventures, and
government
Sponsor: Team Canada trade mission to China,
lead by Prime Minister jean Chretien Model: Majority of classes taken in Shanghai
and 9 provincial premiers at Jiao Tong University. The last few
classes are taken in Canada on UBC’s
campus
Graduates Over 300 Chinese have graduated
from this program
BAKER
Source: University of British Columbia STRATEGY GROUP
Page 26
October 1, 2001

28. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
CEIBS Joint Venture with Jiao Tong
CEIBS is a separate joint venture between Shanghai Jiao Tong University 3
and the European Foundation for Management Development
European Foundation for Management Shanghai Jiao Tong University
Development Shanghai, China
Brussels, Belgium
Mission: Europe's forum for As one of China’s most prestigious
information, research, universities, shanghai Jiao Tong University
Established 1994
networking and dialogue on has partnered with a number of foreign
innovation and best practice universities to offer MBA programs to
Program Target: Senior executives
in management development Chinese students
Program Length: 2 years, 22 4-day
weekends
BAKER
Source: CEI BS STRATEGY GROUP
Page 27
October 1, 2001

29. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
CEIBS Information for 1995-2000
CEIBS has provided executive MBA degrees to 1,041 people, mostly men in manufacturing 3
and telecom in either state run or foreign
 = 1,041 students
By Gender By industry By Sector
3%
Private
10%
er on al al nt de m ng
14%
th ti ti c c i e a c o r i
O ruc eu an rnm Tr le tu
46%
Te fac
Govt.
86%
u
an
M
State
Women Men Owned
150
891
st ac Fin ve
o
G
JV/ WOFE
on m
C har
P
0% 10% 20% 30% 40%
41%
BAKER
Source: CEIBS STRATEGY GROUP
Page 28
October 1, 2001

30. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
Jesuit Consortium and Tsinghua University Partnership
The Jesuit Consortium, a group of 26 universities and colleges, has partnered with 4
Tsinghua University to form BiMBA
US Partnering Schools China’s Tsinghua University
Beijing
International MBA
BAKER
Source: Jesuit Consortium STRATEGY GROUP
Page 29
October 1, 2001

31. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
BiMBA Program Structure
This model allows the consortium to draw upon over 1,000 US professors while offering a 4
quality MBA degree from Fordham University
Program Basics Year 1 Year 2 Year 3
•Financial Management •Innovation & Change Management
Date Formed 1998 •Accounting for Executives •MIS & Information Technology
Spring •PKU Heritage Lecture Series No. 3 Management
•Global Issues Lecture Series. No. 3 •PKU Heritage Lecture Series No. 7
Model Courses taught •Global Issues Lecture Series. No. 7
in China, with 3-
week study tour •Marketing Management •Global Policy & Strategy
in US at the end •Operations Management •Cross Culture Management
•PKU Heritage Lecture Series No. 4 &Negotiation
of the program
Summer •Global Issues Lecture Series. No. 4
Instruction: US professors
•First Executive Residency •Entrepreneurship and Firm Growing •3-week study tour in US
•Managerial Economics •Global Legal and Ethic Issues
•Business Statistics •PKU Heritage Lecture Series No. 5
Winter •PKU Heritage Lecture Series No. 1 •Global Issues Lecture Series. No. 5
•Global Issues Lecture Series No.1
•Business & Economic Environment in •International Trade and Finance
China •HRM and Leadership
•Management & Organization Behavior •PKU Heritage Lecture Series No. 6
Fall •PKU Heritage Lecture Series No. 2 •Global Issues Lecture Series. No. 6
•Global Issues Lecture Series No. 2
BAKER
Source: Jesuit Consortium, Baker Strategy Group STRATEGY GROUP
Page 30
October 1, 2001

32. Executive Education Opportunities in China
Discussion Paper
II. 5 Models of Partnering Oakland University
The Delter Canada Model
Delter Canada formed a separate entity that offers content from Scotland universities and 5
partners with local institutes in various Chinese cities
US Consortium Chinese partner Institutions
北京
Beijing
Beijing Electric
Delter Canada
Power College
Canada
Shanghai 上海
The Shanghai
Metallurgy College
Delter
Napier University International 程度
Chengdu
Scotland Business The Chengdu Hydro
Institute Electric Power College
武汉
Wuhan
James Watt College Wuhan Railway Vocational
Scotland Technical College
Changchun 长春
TBD
BAKER
Source: Delter STRATEGY GROUP
Page 31
October 1, 2001

33. Executive Education Opportunities in China
Discussion Paper
Oakland University
III. OU EMBA-HCM Program
BAKER
STRATEGY GROUP
Page 32
October 1, 2001

34. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
Overview of Oakland University
In 44 years, Oakland University has grown to become one of the top universities in the
Midwest
Brief history OU today
1957 Michigan State University created from Wilson
land and money donation
1959 First students enrolled to Michigan State
University – Oakland
1963 Named changed to Oakland University Enrollment 15,875
• Undergraduate 12,529
1970 First Board of Trustees • Graduate 3,346
1995 Strategic Plan, 1995-2005, was developed Academic Programs
• Baccalaureate 110
1997 Creating the Future launched • Graduate and Certif. 69
1999 Full re-accreditation from the Central Other facts
Association of Colleges and Schools • Undergraduate class size 30
• Student:Faculty Ratio 19:1
2000 Ranked among the top ten regional public • Faculty with Ph.D. 90%
universities in the Midwest for 1999/2000 by • Kresge Library 688,000
U.S. News and World Report volumes
BAKER
Source: Oakland University STRATEGY GROUP
Page 33
October 1, 2001

35. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
OU Graduate Degrees in the School of Business
OU currently offers 5 graduate degrees from the School of Business Administration, 1 of
which is an executive MBA in health management
OU Schools Graduate degrees currently offered
Executive MBA
• Health Care Management
MBA (and accelerated MBA)
• Accounting • International Business
• Business Economics • Management Information
• Entrepreneurship Systems
• Finance • Marketing
• Health Care Management • Production/Operations
• HR Management Management
MAcc
• Public Accounting
• Managerial Accounting
• Systems Accounting
Post Master Certification Programs
• Accounting • Management Information
• Business Economics Systems
• Finance • Marketing
• HR Management • Production/Operations
• International Business Management
MS in Engineering Management
BAKER
Source: Oakland University STRATEGY GROUP
Page 34
October 1, 2001

36. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
EMBA-HCM Program Courses
The EMBA-HCM program involves 39 credits, 29 credits in core courses and 10 credits in
elective courses
Core courses Credits Elective Course Credits
Forecasting in Health Care 2
Statistical Methods 2
Quality Assurance in Health Care 2
Financial & Managerial Accounting 3
Cost Management in Health Care 2
Managerial Economics 3
Government Policy in Health Care 1
Health Economics 2
International Comparisons in Health Care 1
Teambuilding, Leadership, & Communication 2
Managing Cultural Diversity 1
Human Resources Management 2
Hospital Administration 1
Strategic Management 3
Transforming the Health Care Organization 2
Operations Management 2
Contracts & Negotiation in Health Care 1
Healthcare Information Systems 2
Outcomes Assessment in Health Care 1
Legal & Ethical Issues 2
New Ventures in Health Care 1
Marketing Management 3
Facilities Planning and Evaluation 1
Financial Management 3
Project Management in Health Care 1
Managing Technology in Health Care 2
Data Warehousing in Health Care 1
Health Care Marketing & Consumer Satisfaction 2
New Health Care Services Development 1
Hospital Finance & Managed Care 3
Mergers & Acquisitions in Health Care 2
Choose a total of 10
Total 29
BAKER
Source: Oakland University STRATEGY GROUP
Page 35
October 1, 2001

37. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
OU School of Business Faculty
These courses are taught by the School of Business 60-member faculty, who teach the
graduate and undergraduate
Assistant Professors and
Professors Associate Professors
Lecturers
Barclay, Elizabeth A. Bhargava, Mukesh Aigbedo, Henry
Bazaz, Mohammed S. Callaghan, Joseph H. Bangs, Joann
Braunstein, Daniel N. Coppin, Addington M. Cardimen, Frank P.
Dillon, Gadis J. Fliedner, Gene Carter, E. Vincent
Doane, David P. Folland, Sherman T. Deng, Xiaodong
Esposito, Louis Henke, John W. Fountain, James
Farragher, Edward J. Kim, John D. Ganesh, Usha
Fosu, Augustin K. Mathieson, Kieran Gbane, Ousmann-Alain, Jr.
Horwitz, Ronald M. Mukherji, Nivedita Heiple, Roger
Izraeli, Oded Nathan, Kevin S. Isken, Mark
Kleiman, Robert T. Parkash, Mohinder Lee, Yong-Shik
Lauer, Thomas W. Pelfrey, Sandra S. McGowan, Carl
Mayer, Donald O. Pisharodi, R. Mohan Miree, Cynthia
Murphy, J. Austin Theisen, Barbara A. Rajagopalan, Balaji
Murphy, Kevin J. Tracy, Ronald L. Savage, Arline
Parameswaran, Ravi Wharton, T. J. Setzekorn, Kristina
Peacock, Eileen Willoughby, Floyd G. Sharma, Sri
Sahu, Anandi P. York, Kenneth M. Sidaway, David D.
Schwartz, Howard S. Simon, Mark
Stano, Miron Sugumaran, Vijayan
Tanniru, Mohan Whitaker, Jim
BAKER
Source: Oakland University STRATEGY GROUP
Page 36
October 1, 2001

38. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
EMBA-HCM Program
There are 4 basic requirements for admission into the EMBA-HCM program, a criteria that
can be easily adapted for
4 General Requirements Other Information
• 30 applicants accepted each year to form
“cohort group”
5 years of
1
experience in health • Courses taught by faculty and health care
care industry practitioners
2 Undergraduate
• All courses taken from MBA program
degree
3 • Program length = 21 months
Employee
endorsement • Courses taught on alternating weekends:
- Friday afternoons
4 GMAT score
- Saturday, all day
BAKER
Source: Oakland University STRATEGY GROUP
Page 37
October 1, 2001

39. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
Oakland University’s Strategic Plan, 1995-2005
Developing executive MBA programs in China would fit into Strategy 2 and Strategy 8 of
OU’s Strategic Plan
1 2 3 4
Ensure an Strengthen Environment rich in Encourage
undergraduate graduate study diversity, support research,
environment of responsive to services and scholarship, and
learning excellence regional and activities, and creative activities
national needs sports activities
5 6 7 8
Expand efforts to Develop and Create an Increase self-
serve the support areas of empowered assessment activity
community institutional community of
excellence diverse, unified,
committed, and
motivated
employees
BAKER
Source: Oakland University STRATEGY GROUP
Page 38
October 1, 2001

40. Executive Education Opportunities in China
Discussion Paper
III. OU EMBA-HCM Program Oakland University
OU Strategic Resources
Oakland University has 5 key strategic resources which enable OU to successfully offer the
EMBA-HCM program in China
Strategic Resources Implications
• Makes Guizhou area a natural geographic starting point
Guizhou Relationship
1 • Allows existing framework to form basis for Pilot Program
Familiarity and Experience • Enables OU to move quickly on a Pilot Program
2
with China
Existing Accredited Executive • Provides a degree program that can be adapted for China
3
MBA Program
• Equips OU to successfully deliver needed courses
Solid Core Faculty
4
• Gives OU staff support to pursue programs in China
International Orientation
5
BAKER
Source: Oakland University STRATEGY GROUP
Page 39
October 1, 2001