A brief overview of Nigeria's digital landscape and penetration - social media, mobile, internet, search. It also shows the digitized states in Nigeria, most popular websites, social platforms distribution plus split across the telecoms operators.

1. NG DIGITAL LANDSCAPE
AJIBOLA OLAYIWOLA

2. This is Nigeria…almost everyone has a phone.
197,632,914
172
million
Active
GSM lines
105
million
Unique
GSM users
112m
Nigerians
on the
internet
8/10
Searches
from a
mobile
phone
24
million
Active
Social Media
Accounts
people
36
million
Smartphone
Source: United Nations, WeAreSocial, NCC, NBS, WorldoMeter 2019

3. Top 10: Lagos, Ogun and Oyo have highest digital penetration
Source: United Nations, WeAreSocial, NCC, NBS, WorldoMeter 2019
S/NO STATES INTERNET POPULATION INTERNET SUB. (%) FACEBOOK POP. GOOGLE POP.
1. Lagos 12,659,120 13.82% 3,100,000 5,346,438
2. Ogun 5,505,160 6.01% 400,000 547,559
3. Oyo 4,836,480 5.28% 370,000 235,627
4. Kano 4,351,000 4.75% 220,000 96,413
5. Abuja 4,259,400 4.65% 850,000 852,188
6. Kaduna 4,176,960 4.56% 210,000 135,201
7. Rivers 3,838,040 4.19% 470,000 221,543
8. Delta 3,169,360 3.46% 340,000 187,266
9. Niger 3,151,040 3.44% 86,000 91,193
10. Edo 2,912,880 3.18% 320,000 276,762
2016 2017 2018/2019
97 million 97.2million 112million
53% 51% 56%
ONLINE SUBSCRIBERS SPLIT BY TELCOS

4. Off 112m - Whatsapp 45.9m, Opera Mini 30m, Facebook 25m
Source: WeAreSocial, Platform Data
KEY SOCIAL PLATFORMS AND THEIR SUBSCRIBER NOS. (millions)
45.9
26
30
7.4 7 6.8
4.3 3.6
2.3 1.9
RANK SITE URL CONTENT POT
1 GOOGLE.COM Search Engine
2 BET9JA.COM Football Betting
3 YOUTUBE.COM Video Platform
4 YAHOO.COM Search, Email
5 LEGIT.NG News, Media
6 DAILYPOST.NG News, Politics
7 NAIRALAND.COM Forum
8 FACEBOOK.COM Social Network
9 PUNCHNG.COM News, Politics
10 JUMIA.COM.NG E-commerce

5. Thank You For Your Time