The document provides tips on how dental practices can improve their online presence and rankings. It discusses focusing on getting positive reviews on sites like Google and DentistFinder, obtaining links from relevant directories, suppliers and partners, regularly creating new content for blogs and social media on topics people search for, and engaging with customers on social media. The goal is to build an online reputation through reviews and become a resource for dental information through high-quality content.

1. #1 on Google :
How you can help

2. Nigel Reece
Managing Director
Dental Design

3. Nigel Reece
•
•
•
•
MD Dental Design
Blue Chip marketing
Developed and launched Bupa DentalCover
Dental Design in 2000

4. Dental Design
• Manage and promote over 400 web sites
• Average of 5 patients PER WEEK per practice
• From £20 per month

5. Agenda
• Different!
• Thought provoking stories
• Learning points
• Some not new!

6. Topics
• Twitter – How to listen
• Design – Mastering the art of ‘nexting’
• PPC – How to lose lots of money!
• Reputation – Horsegate!
• Social Media - Control

7. 1 – What not to do!
• Listen to:
‘#1
guaranteed ’

8. 1 – What not to do!

9. 1 - What not to do!
• Set the scene

10. 1 - What not to do!
• Set the scene

11. 1 - What not to do!
• Not all:-

12. 1 - What not to do!
• Hard work!
o Re-mortage home
o Work full time for bookings
o Holiday spent ‘working’

13. 1 - What not to do!
• Simon received a call

14. 1 - What not to do!
• Offering
o ‘Almost no deposit’!
o No work
o Guaranteed bookings
o Minimum 15% return per year

15. 1 - What not to do!

16. 1 - What not to do!
• Not so smug now!
o 6 years on
o Paid £100 000

17. 1 - What not to do!
• This is what he’s got

18. 1 - What not to do!

19. 1 - What not to do!
• Expensive attorney
• Guarantees worthless
• Plot sold!

20. 1 - What not to do!
• Lessons
o If it sounds too good to be true…
o NO ONE can GUARANTEE #1
o Don’t rely on others!

21. 1 - What not to do!
• Lessons
o Not only not produce results
o Can do damage:o Poor link exchanges – ‘Penguin’
o Spurious blogs – ‘Hummingbird’
o Hidden text – ‘for years!’
o ‘Spammy titles’; content – ‘for years!’

22. 2 – Online reputation
• How many have you have booked a hotel
online?
• What site did you use?

23. 2 – Online reputation
• Reviews

24. 2 – Online reputation
• Worst

25. 2 – Online reputation
• Rest

26. 2 – Online reputation
• Patients will be reviewing you
• Trip Advisor?
• Google, Qype, Dentist Finder
• Don’t hide

27. 2 – Online reputation
• Be pro-active – ASK!
• Google the best

28. 2 – Online reputation
• Google Places

29. 2 – Online reputation
• Google Places

30. 2 – Online reputation
• Google Places

31. 2 – Online reputation
• Google the best
• Other review sites
o Qype,
o DentistFinder.net
o Software of Excellence

32. 2 – Online reputation
• DentistFinder.net
o Register

33. 2 – Online reputation
• DentistFinder.net
o Reception send email

34. 2 – Online reputation
• DentistFinder.net
o email

35. 2 – Online reputation
• DentistFinder.net
o reviews

36. 4 – Protect your reputation
• Negative reviews
o Respond with prompt calm message
o Propose meet/ call
o Answer - where appropriate (late)
o Report abusive/ slanderous

37. 2 – Online reputation

38. 2 – Online reputation
• Ask every ‘happy patient’
• Incentives – NOT bribes
• Discount for review?
• But can’t stipulate GOOD review!

39. 2 – Online reputation
• Engage with the audience
• Respond with thanks

40. 2 – Online reputation
• Reviews increasing in value

41. 3 – Links
• Find where links should be
• Then get them there

42. 3 – Links
• Your suppliers
o Denplan

43. 3 – Links
• Your suppliers
o Invisalign
o Etc…

44. 3 – Links
• Your patients
o Companies
o Personal
o Blogs

45. 3 – Links
• Partners
• Friends
• Acquaintances
o Chamber of Commerce
o Networking groups ie bank

46. 3 – Links
• Directories
o CAREFUL!
o Dental specific

47. 3 – Links
• Directories
o Local

48. 3 – Links
• Reciprocal links
o Not a problem for a few
o But NOT all!
o Don’t request specific text (anchor text)

49. 3 – Links
• Competitors
o Higher ranking
o Tools
Majesticseo.com
Opensiteexplorer.org

50. 4 – Content
• Content IS KING!

51. 4 - Content
• Site up to date
o New team members
o New qualifications/ courses
o New developments
o Special offers
• Google loves regular updates

52. 4 - Content
• Blogs
• Social Media feeds

53. 4 - Content
• Relevant
o Know what user looking for
o Google Adwords Keyword Planner
o Ask team - reception

54. 4 - Content
• Interesting
o Write for audience
o Careful of pictures!

55. 4 - Content

56. 4 - Content
• Regular

57. 4 - Content
• Regular
• As often as possible!
o Blog – monthly.
o Facebook – couple of times a week
o Twitter – every couple of hours!

58. 4 - Content
• Regular
• As often as possible!
o Blog – monthly.
o Facebook – couple of times a week
o Twitter – every couple of hours!
• Better to not do anything

59. 4 - Content
• Stalking social conversation

60. 4 - Content
• Stalking social conversation
• Many benefits
o Keep eye on conversations
o See what treatments/ problems discussed

61. 4 - Content
• Respond as expert
o Careful!
o Provide impartial advice
o Don’t overtly sell

62. 4 - Content
• See what is already ranking
o Mimic searcher

63. 4 - Content
• See what is already ranking
o See what currently exists
o What doesn’t currently exist
o What format currently take

64. #1 – How you can help
• Reviews
• Links
• Content
• Social media
• Blogs