As the snowsports industry navigates a period of unprecedented technological and political change, is it time to reinvent the basic business model of a 'ski holiday' to both meet these challenges and deliver what consumers want? Journalist and biographer of ski holiday pioneer Erna Low Mark Frary leads the discussion with our expert panel to close LISTEX 2018.

1. Presentations sponsored by
REINVENTING
THE SKI HOLIDAY
Chris Thompson
SKI FAMILLE
Paddy Griffith
HUSKI
Yotam Idan
WESKI
Mark Frary

2. Presentations sponsored by
Mark Frary
AUTHOR, JOURNALIST &
SOCIAL MEDIA CONSULTANT

3. Skiing invented,
5000BC

4. Apres-ski
invented,
4999BC

5. The coming of
rail, 1890s

6. Sir Henry Lunn,
1898

7. Ski instruction, 1907

8. Ski brochures,

9. First Winter
Olympics, 1924

10. First ski lift,

11. First purpose-
built resorts,
1930s

12. Ski charters, mid
1960s

13. The
mega
tour
ops,
1960
s-
1980

14. World Wide Web,
1991

15. Low cost airlines,
1995

16. Eurostar
starts ski
trains,
1997

17. WINTER 2018
LISTEX 2018 MEDIA PARTNERS
Presentations sponsored by

18. Presentations sponsored by
Paddy Griffith
HUSKI

19. food with altitude

20. ● We are an outsourced catering service,
delivering quality ready-meals and drinks to
ski operators and direct to skiers
● From our HQ in Bourg-St-Maurice we deliver
daily to all French Alpine resorts
● We have exclusive distribution deals with
suppliers of frozen and fresh ready-meals -
such as COOK, Charlie Bigham and
Gourmade.
● We now also offer freshly-made dishes from
our own Alpine kitchen - creating our own
product lines
“Urban-style delivery in the
Alps”
WHAT WE DO

21. THE PROBLEM WE ARE ADDRESSING
THE OLD MODEL IS UNDER THREAT...
NOW BREXIT IS
CHALLENGING THE
GREAT BRITISH
CHALET HOLIDAY
ALPINE SERVICE HAS
ALWAYS BEEN HIT &
MISS...
WHILE AN AIR BNB-
STYLE FUTURE LOOMS
ON THE HORIZON
Grouchy service, high prices, limited opening hours, and under-pressure
chalet girls and boys...today’s skiers want more when it comes to dining
on holiday
Brexit & regulated staff hours are putting pressure on the affordability of the
catered holiday, and a rise in self-catering puts margin pressure on
Operators
Meanwhile long-term consumer behaviour change will continue, with
holiday makers independently booking and curating their trips, and further
disintermediating the traditional operator value chain

22. Happy Skiers: Great
food, Low prices &
proper service
Two Seasons of 5-star reviews
show how much skiers love our
product and the convenience of our
service
A NEW OUTSOURCED SERVICE MODEL THAT GIVES
OPERATORS AND CONSUMERS WHAT THEY WANT
A Consistent, Scalable
Product whose quality
you can rely on
We guarantee night-after-night
quality to ever more ‘foodie’
guests - meeting a range of price
points and dietary requirements.
Catering revenues
without the HR Costs
Our model offers margins to
Tour Operators that they haven’t
seen in years - reducing food
and staff costs - whilst
inoculating them against Brexit
changes
OUR SOLUTION

23. EXCLUSIVE HIGH-
QUALITY SUPPLIERS
A range of options for all tastes and
price points - from proven suppliers
who can handle any scale
Our platform and our brand are
built to scale...there are 3,500
resorts in Europe alone
Wherever the consumer
needs us to be
CENTRAL DIGITAL &
DISTRIBUTION HUB
4 ROUTES TO MARKET
A HIGH-MARGIN SCALABLE OPERATING MODEL
DIGITAL PRODUCT HUB & ESHOP
SCALABLE
DELIVERY
TECHNOLOGY
INTEGRATION
Ecommerce
Selling direct to consumers
online at www.hu.ski
Self-Catered Operators
Working with Ski Co’s to upsell
meals to self-catered guests
Catered Operators
Supplying Ski Co’s with pre-sold
menus to catered chalets
Retail Sales
Getting our unique products
listed in Alpine Supermarkets
1
2
3
4
HOW IT
WORKS

24. NEXT LEVEL GROWTH?
PRODUCT TARGET AUDIENCE
CHANNELSGEOGRAPHY
FOOD
Ready Meals
Drinks
Increased wine &
beer sales
HoReCa Supply
Solutions for chefs &
professional kitchens
THE BRITISH
INTERNATIONAL SKIERS
BE / DE / CH / NORDICS
FRENCH ALPS
DELIVERY
+ Retail
Selling our ready-meal lines
through Alpine Supermarkets
+ Own-Brand
Meals Line
Alps-inspired ready meal
brand to sell year round
through retail channels
THE FRENCH
Focus on the indigenous skier - with
specialist suppliers and outreach
REST OF ALPS
Switzerland
Austria
Italy
REST OF WORLD
Pyrenees
North America
+
Summer Tests in
beach/villa/boat holidays
THE
CURRENT
BUSINES
S
NEXT
STAGE
GROWTH
EVENTUA
L
GROWTH

25. food with altitude

26. WINTER 2018
LISTEX 2018 MEDIA PARTNERS
Presentations sponsored by

27. Presentations sponsored by
Chris Thompson
SKI FAMILLE

28. SBIT
SEASONAL BUSINESSES IN TRAVEL
1) SBIT – WHO ARE WE, WHAT DO WE DO, WHY DO WE DO IT?
2) BREXIT LOBBYING & AWARENESS ACTIVITIES
3) SECONDMENT OF WORKERS TO FRANCE
4) CONTACT & MORE INFO
28

29. SBIT
WHO ARE WE? WHAT DO WE DO? WHY DO WE DO IT?
• SBIT started summer 2017 - response to EU referendum result. 200+ UK companies are now involved
Originally: group of smaller independent British Tour Ops & Bars. Larger operators subsequently invited
Purpose: to raise awareness & lobby UK and Euro Governments re impacts of Brexit
Recently: a potential industry response to French secondment issues
Future: a recent survey of members gave strong support to SBIT becoming formalised
• SBIT core group of 8 people
Charles Owen (European Pubs), Ian Hope (Hotelplan), Karen Broom Smith (Purple Ski), Chris Thompson (Ski
Famille) Sarah Searson & Diane Palumbo (Skiworld), Dan Fox (Ski Weekends), Katie Waddington (Zenith)
• All volunteer their time. Majority of expenses covered by core team
• For everyone this is on top of their “day jobs”
• We do it because we are the industry and we are concerned it is at serious risk
29

30. BREXIT
LOBBYING AND AWARENESS ACTIVITIES
1. 1st Brexit Impact assessment report - released Dec 2017
2. 2nd Impact Assessment “A Crisis Looming” and survey on Impacts of Brexit - released
Aug 2018
• BBC Radio 4 Today Programme headline news, Independent article, Travel Press…
3. MP Letters – Members have written to MPs and several have secured meetings
4. Meetings with UK Govt Departments and other key lobbying bodies
5. Labour Party lobbying (Invite to speak at conference in Liverpool – Sept)
6. French and European lobbying
30

31. 31

32. SECONDMENT OF WORKERS IN TOURISM TO FRANCE
• In March 2018, the French Ministry of Labour informed a number of the large tour operators that they
intend to challenge the right of foreign tour operators to second staff to France.
• Significant impact on British Outbound Tourism industry.
• Recent inspections suggest a closer scrutiny of tour operators by the authorities in France
• SBIT proposed industry response: “a secondment legal shield” to cover any legitimate UK
companies that are challenged on the principle of secondment
• SBIT also drawn up an industry “code of conduct” which companies wanting to be covered by the
legal shield must abide by. The code of conduct reflects current French Law
• SBIT hosted a workshop (Mon 10th Sept) to assist companies in ensuring they are compliant 32

33. SBIT
• Website www.sbit.org.uk
• Twitter @SBIT_UK
• FaceBook https://www.facebook.com/Sbituk2/
• Email info@sbit.org.uk
Or just get in touch with one of the core group members!
33

34. WINTER 2018
LISTEX 2018 MEDIA PARTNERS
Presentations sponsored by

35. Presentations sponsored by
David Benzimra
Yotam Idan
WESKI

62. WINTER 2018
LISTEX 2018 MEDIA PARTNERS
Presentations sponsored by