Digital marketing is a good choice for startups because it allows them to promote their business through low-cost content marketing strategies. Content marketing involves creating written, visual, or audio content for publication on a company's own website or other websites. Some effective tactics include generating ideas from sites like Feedly, writing content in an active voice using visual elements for online readers, and finding placement opportunities through tools like SEOmoz and social media analytics sites. The process is cyclical, with continuous ideation, content creation, and publisher outreach.
Group Marketing Director - Host Europe Group, Nick Leech presents tips, insight and know how into creating digital marketing assets and campaign with limited funds and resources.
The document outlines 10 keys to a successful content creation project and 10 ways projects can go wrong. It describes common mistakes like companies writing about topics they know little about, focusing on selling products instead of expertise, and having unclear objectives or messages. It provides advice for staying on track, such as writing about expertise, targeting a specific audience, crafting a clear message, finding qualified experts, and designing engaging content that achieves objectives.
This document provides an overview of content marketing strategies. It discusses defining customer personas, finding your brand voice, creating a content plan with categories and titles, writing effective titles, monitoring analytics, and promoting content. Examples of content types that perform well include how-to guides, Q&As, photos with quotes, and memes. The document emphasizes starting a content plan today and continuously improving content based on analytics.
How to Engage Your Readers with Powerful InfographicsJon Hirst
This document provides guidance on creating effective infographics to engage readers. It discusses the challenges of too much unfiltered information and consumers who skim rather than read deeply. Good infographics require curating meaningful data, following influencers, reading intentionally, and knowing where to find related information. When popularizing complex concepts, simplicity through idea chunks, understandable visuals, and accessible, actionable information is key. Infographics must show, not tell, balance design and content, and ensure the visuals accurately represent the data without adding confusion or changing the meaning. The process involves identifying impactful data insights, packaging them compellingly, adding a hook, and developing a cohesive visual narrative and structure that is easy to follow and share.
How to Work a Room (and not hate yourself in the morning)J. Brad Wilke
Do you dread going to "networking" events? Does the word "networking" itself make you break out in hives? If so, it's time you got over your fear.
This slide deck accompanies Smarthouse Creative's new Networking Workshop, which we recently conducted at Seattle's Northwest Film Forum.
Presented 4/5/12 to Dallas' Jewish Family Services (JFS) this workshop-format presentation spells out how to use networking as part of a campaign to secure your next job.
This document outlines 5 steps to building something that matters as an entrepreneur:
1. Hone your skills as a storyteller and communicator through experience and relationships.
2. Build a product by solving human problems, not just product problems, and taking initial steps even with limited resources.
3. Build a team by finding partners with complementary skills and hiring for strengths.
4. Sell your product, company, and vision to potential employees, investors, clients, and partners.
5. Do something you are passionate about so that your effort makes the world better even if the venture itself fails.
The truth about how to land your dream jobKeith Cowing
1. Find your edge
2. Become a storyteller
3. Master the four types of business communication
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions
Group Marketing Director - Host Europe Group, Nick Leech presents tips, insight and know how into creating digital marketing assets and campaign with limited funds and resources.
The document outlines 10 keys to a successful content creation project and 10 ways projects can go wrong. It describes common mistakes like companies writing about topics they know little about, focusing on selling products instead of expertise, and having unclear objectives or messages. It provides advice for staying on track, such as writing about expertise, targeting a specific audience, crafting a clear message, finding qualified experts, and designing engaging content that achieves objectives.
This document provides an overview of content marketing strategies. It discusses defining customer personas, finding your brand voice, creating a content plan with categories and titles, writing effective titles, monitoring analytics, and promoting content. Examples of content types that perform well include how-to guides, Q&As, photos with quotes, and memes. The document emphasizes starting a content plan today and continuously improving content based on analytics.
How to Engage Your Readers with Powerful InfographicsJon Hirst
This document provides guidance on creating effective infographics to engage readers. It discusses the challenges of too much unfiltered information and consumers who skim rather than read deeply. Good infographics require curating meaningful data, following influencers, reading intentionally, and knowing where to find related information. When popularizing complex concepts, simplicity through idea chunks, understandable visuals, and accessible, actionable information is key. Infographics must show, not tell, balance design and content, and ensure the visuals accurately represent the data without adding confusion or changing the meaning. The process involves identifying impactful data insights, packaging them compellingly, adding a hook, and developing a cohesive visual narrative and structure that is easy to follow and share.
How to Work a Room (and not hate yourself in the morning)J. Brad Wilke
Do you dread going to "networking" events? Does the word "networking" itself make you break out in hives? If so, it's time you got over your fear.
This slide deck accompanies Smarthouse Creative's new Networking Workshop, which we recently conducted at Seattle's Northwest Film Forum.
Presented 4/5/12 to Dallas' Jewish Family Services (JFS) this workshop-format presentation spells out how to use networking as part of a campaign to secure your next job.
This document outlines 5 steps to building something that matters as an entrepreneur:
1. Hone your skills as a storyteller and communicator through experience and relationships.
2. Build a product by solving human problems, not just product problems, and taking initial steps even with limited resources.
3. Build a team by finding partners with complementary skills and hiring for strengths.
4. Sell your product, company, and vision to potential employees, investors, clients, and partners.
5. Do something you are passionate about so that your effort makes the world better even if the venture itself fails.
The truth about how to land your dream jobKeith Cowing
1. Find your edge
2. Become a storyteller
3. Master the four types of business communication
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
“Fail forward”
"Every journey begins with a single step"
“Do or do not, there is no try”
There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace.
These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate!
In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice.
Learn about common communication barriers; why they exist and how they hinder team innovation.
Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic.
Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic.
Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it.
Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
How to unleash your creativity and generate million dollar ideasAamir Qutub
Creative ideas are all around us, all the time. Uncovering them is often a matter of how we’re looking at things and less of where we’re looking. And yet when we’re feeling uncreative or stuck it’s often helpful to get away from the work: to get up and go for a walk, or do a chore, or otherwise change scenery.
For more information, check out my Youtube Video:
https://youtu.be/h21KX71rkZ8
This document provides lessons and advice for solopreneuring or starting a solo business. It discusses that while co-founders are optional, help is still required from mentors, community, or virtual staff. It emphasizes finding problems where your business can create value in areas like information overload, the education crisis, or workforce issues. The document recommends bootstrapping your business by leveraging crowdsourcing, multiple revenue streams, and reducing expenses. It also covers hacking marketing through social media, blogging content regularly, and targeting the right audience. Finally, it discusses getting official by incorporating your business as an LLC, reserving domain names, and setting up basic online infrastructure like a website and business bank account.
I KNOW MARKETING, NOT ROCKET SCIENCE. HOW DO I CREATE TECHNICAL CONTENT? [INB...HubSpot
When content is king and you can barely spell the product that you are marketing, how do you create killer content? In this session we will cover creating content when you aren’t the subject matter expert (SME), ways to re-purpose the content that you already have, and tools that you can use to create content that people will love.
Strategies and tools to get a job and grow in your career faster.
I gave this presentation on September 18, 2014 at College of the Canyons WorkSource Center for the Project Management Institute Los Angeles.
The presentation covers both philosophic & strategic methods and tools you can use to take charge of your career and move it forward.
Want to control how others see you & speak about you when you are not in the room? Check out this step-by-step guide to personal branding, inspired by and adapted by content from Dux Raymond Sy, Miri Rodriguez & Dona Sarkar.
In the January 2018 edition of Masters of Marketing, ITC Marketing Coordinator Emily Nguyen discusses how ideation can help insurance agents, small business owners, and entrepreneurs to attract business, streamline processes, and innovate.
Top Productivity Working Hacks by Jan RezabJan Rezab
This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:
- Manage time by thinking in "blocks" of one hour and maximizing productivity in each block.
- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email.
- Design meetings purposefully with clear agendas and action items. Follow up immediately.
- Find ways to be productive during activities like driving or flights by taking calls or responding to emails.
- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...Celinda Appleby
This document outlines Celinda Appleby's strategies for attracting and engaging talent through effective recruitment branding. It emphasizes building leadership buy-in, identifying social media strategies, creating engaging and purposeful content, collaborating with brand advocates, measuring success, and continually optimizing efforts. The key takeaways are to build a brand taskforce, turn marketing inward, measure and track success.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
Content Is For Closers: How to Leverage Content For Sales EnablementMohamed Mahdy
Sales teams can provide valuable insights to help marketing create effective content. Asking sales about common questions, objections, and pain points they encounter can help marketing address these issues proactively through content. This allows sales to use relevant content throughout the sales process to educate prospects and overcome objections, expediting deals. The document provides examples of how one company leveraged sales insights to create helpful content on topics like content curation best practices and addressing IT bottlenecks. It recommends marketing and sales align through regular communication to ensure content meets prospect and sales needs.
This document outlines Melissa Sassi's presentation for an IBM webinar on creating a purpose-driven career. The agenda includes an introduction, a discussion of creating a purpose-driven career using an 8-step formula, and upcoming webinar topics over the next few weeks on enterprise computing, cyber security, development, and middleware. The 8-step formula involves defining your vision, documenting gaps in experience and skills, making time and space for learning, creating a plan to fill gaps, going beyond a traditional 9-5 workday, gathering advisors, documenting your journey, and taking action.
Fun With Words: A Toolkit for Designing Great Content, FirstMichaela Hackner
During my years of agency work, I collected and created a set of content strategy games inspired by the book Gamestorming. In this session, I'll walk you through my bag of tricks, and arm you with a fun set of discovery and design tools to help you connect with your most skeptical clients and get the content right.
I gave this presentation at the 2015 UXDC conference.
In this webinar Why Managing Sucks and How to Fix It join author Jody Thompson and Razor Suleman as they show you a few simple changes to management behaviors that will transform your 20th century workplace into a 21st century workforce!
Dokumen ini membahas tentang pengukuran kinerja komputer. Secara singkat, dibahas mengenai berbagai metode pengukuran kinerja seperti waktu eksekusi program, waktu CPU, CPI, MIPS, dan benchmark. Dokumen ini juga membandingkan berbagai metode pengukuran kinerja tersebut dan kelemahannya.
Dokumen tersebut membahas tentang hukum Faraday dan hukum lens yang menjelaskan induksi elektromagnetik, termasuk contoh perhitungan masalah yang terkait. Juga dibahas tentang transformator, generator, dan induktansi kumparan.
Modeling Algorithm of Estimation Of Renal Function by the Cockcroft and M...hiij
The purpose of this study was to determine the concordance between two equations used for estimating
glomerular filtration rate, in order to verify the possibility to be used interchangeably in the clinical
practice. The two equations are of Cockcroft & Gault (CG) (1976) formula and MDRD (modification of
Diet in Renal Disease) (1999) formula, these two models allow the assessment of glomerular filtration rate
(GFR) by calculating creatinine clearance (CLCR).To make a comparison between these two formulas
different models were examined for Subjects with normal renal function, Patients with renal impairment,
Diabetic patients, Age and sex, finally lean and obese patients by modeling two algorithms with the two
functions. Results show that the formula of Cockcroft & Gault remains the method of choice for estimating
renal function in clinical practice.
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
“Fail forward”
"Every journey begins with a single step"
“Do or do not, there is no try”
There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace.
These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate!
In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice.
Learn about common communication barriers; why they exist and how they hinder team innovation.
Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic.
Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic.
Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it.
Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
How to unleash your creativity and generate million dollar ideasAamir Qutub
Creative ideas are all around us, all the time. Uncovering them is often a matter of how we’re looking at things and less of where we’re looking. And yet when we’re feeling uncreative or stuck it’s often helpful to get away from the work: to get up and go for a walk, or do a chore, or otherwise change scenery.
For more information, check out my Youtube Video:
https://youtu.be/h21KX71rkZ8
This document provides lessons and advice for solopreneuring or starting a solo business. It discusses that while co-founders are optional, help is still required from mentors, community, or virtual staff. It emphasizes finding problems where your business can create value in areas like information overload, the education crisis, or workforce issues. The document recommends bootstrapping your business by leveraging crowdsourcing, multiple revenue streams, and reducing expenses. It also covers hacking marketing through social media, blogging content regularly, and targeting the right audience. Finally, it discusses getting official by incorporating your business as an LLC, reserving domain names, and setting up basic online infrastructure like a website and business bank account.
I KNOW MARKETING, NOT ROCKET SCIENCE. HOW DO I CREATE TECHNICAL CONTENT? [INB...HubSpot
When content is king and you can barely spell the product that you are marketing, how do you create killer content? In this session we will cover creating content when you aren’t the subject matter expert (SME), ways to re-purpose the content that you already have, and tools that you can use to create content that people will love.
Strategies and tools to get a job and grow in your career faster.
I gave this presentation on September 18, 2014 at College of the Canyons WorkSource Center for the Project Management Institute Los Angeles.
The presentation covers both philosophic & strategic methods and tools you can use to take charge of your career and move it forward.
Want to control how others see you & speak about you when you are not in the room? Check out this step-by-step guide to personal branding, inspired by and adapted by content from Dux Raymond Sy, Miri Rodriguez & Dona Sarkar.
In the January 2018 edition of Masters of Marketing, ITC Marketing Coordinator Emily Nguyen discusses how ideation can help insurance agents, small business owners, and entrepreneurs to attract business, streamline processes, and innovate.
Top Productivity Working Hacks by Jan RezabJan Rezab
This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:
- Manage time by thinking in "blocks" of one hour and maximizing productivity in each block.
- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email.
- Design meetings purposefully with clear agendas and action items. Follow up immediately.
- Find ways to be productive during activities like driving or flights by taking calls or responding to emails.
- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...Celinda Appleby
This document outlines Celinda Appleby's strategies for attracting and engaging talent through effective recruitment branding. It emphasizes building leadership buy-in, identifying social media strategies, creating engaging and purposeful content, collaborating with brand advocates, measuring success, and continually optimizing efforts. The key takeaways are to build a brand taskforce, turn marketing inward, measure and track success.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
Content Is For Closers: How to Leverage Content For Sales EnablementMohamed Mahdy
Sales teams can provide valuable insights to help marketing create effective content. Asking sales about common questions, objections, and pain points they encounter can help marketing address these issues proactively through content. This allows sales to use relevant content throughout the sales process to educate prospects and overcome objections, expediting deals. The document provides examples of how one company leveraged sales insights to create helpful content on topics like content curation best practices and addressing IT bottlenecks. It recommends marketing and sales align through regular communication to ensure content meets prospect and sales needs.
This document outlines Melissa Sassi's presentation for an IBM webinar on creating a purpose-driven career. The agenda includes an introduction, a discussion of creating a purpose-driven career using an 8-step formula, and upcoming webinar topics over the next few weeks on enterprise computing, cyber security, development, and middleware. The 8-step formula involves defining your vision, documenting gaps in experience and skills, making time and space for learning, creating a plan to fill gaps, going beyond a traditional 9-5 workday, gathering advisors, documenting your journey, and taking action.
Fun With Words: A Toolkit for Designing Great Content, FirstMichaela Hackner
During my years of agency work, I collected and created a set of content strategy games inspired by the book Gamestorming. In this session, I'll walk you through my bag of tricks, and arm you with a fun set of discovery and design tools to help you connect with your most skeptical clients and get the content right.
I gave this presentation at the 2015 UXDC conference.
In this webinar Why Managing Sucks and How to Fix It join author Jody Thompson and Razor Suleman as they show you a few simple changes to management behaviors that will transform your 20th century workplace into a 21st century workforce!
Dokumen ini membahas tentang pengukuran kinerja komputer. Secara singkat, dibahas mengenai berbagai metode pengukuran kinerja seperti waktu eksekusi program, waktu CPU, CPI, MIPS, dan benchmark. Dokumen ini juga membandingkan berbagai metode pengukuran kinerja tersebut dan kelemahannya.
Dokumen tersebut membahas tentang hukum Faraday dan hukum lens yang menjelaskan induksi elektromagnetik, termasuk contoh perhitungan masalah yang terkait. Juga dibahas tentang transformator, generator, dan induktansi kumparan.
Modeling Algorithm of Estimation Of Renal Function by the Cockcroft and M...hiij
The purpose of this study was to determine the concordance between two equations used for estimating
glomerular filtration rate, in order to verify the possibility to be used interchangeably in the clinical
practice. The two equations are of Cockcroft & Gault (CG) (1976) formula and MDRD (modification of
Diet in Renal Disease) (1999) formula, these two models allow the assessment of glomerular filtration rate
(GFR) by calculating creatinine clearance (CLCR).To make a comparison between these two formulas
different models were examined for Subjects with normal renal function, Patients with renal impairment,
Diabetic patients, Age and sex, finally lean and obese patients by modeling two algorithms with the two
functions. Results show that the formula of Cockcroft & Gault remains the method of choice for estimating
renal function in clinical practice.
Proyecto de candidatura CIRH 2012(Comité Internacional de Rink Hockey) a la FIRS (Federación Internacional de Roller Skating). Programa presentado para las elecciones a presidencia del CIRH de la Real Federación Española de Patinaje con su actual presidente, Carmelo Panigua.
Spring brings new growth and warmer weather. During this season, one may observe flowers blooming, trees budding with fresh leaves, and animals becoming more active outside. Nature comes alive in Springtime.
Dokumen tersebut merangkum penggunaan perangkat lunak Solidworks di industri sepeda untuk memudahkan proses pemodelan 3D, pembuatan jig dan matras, menganalisa kekuatan baja, serta mengoptimalkan proses produksi dan simulasi sepeda.
Jyoti Engineers & Constructions is a manufacturer and supplier of chemical and pharmaceutical processing equipment, structural fabrication, storage tanks, and other related products. It was established in 2007 and is located in Mumbai, India. The company provides products like industrial agitators, heat exchangers, pressure vessels, and more to various industries. It prides itself on offering customized solutions and has 11-25 employees.
El documento habla sobre el comercio electrónico y su importancia para las economías y empresas. Explica que el comercio electrónico puede realizarse tanto entre países como dentro de un mismo estado, y espera que se realicen más estudios para difundir este tema. También menciona que una gran parte de las compras digitales ahora se realizan a través de dispositivos móviles, por lo que las empresas deben adaptarse a esta tendencia. Un reto clave es generar confianza en los nuevos clientes para que realicen compras en línea. Adem
The document discusses five inventions that changed mobility: the railroad, steamboat, canal system, turnpikes, and automobile. It focuses on the railroad and how it allowed for improved communication and trade by making travel possible between places that were previously too far. The railroad system influenced lives during the industrial revolution by connecting cities and influencing modern lives through infrastructure. It also discusses John Fitch's early work on the steamboat and how Robert Fulton was later awarded the patent. The canal system allowed transport of goods like coal and pottery over long distances. Turnpikes charged tolls for road use, funding improvements. Henry Ford later developed the assembly line, making automobiles affordable to the masses.
No Nonsense Content Marketing - MNsearch 2017 - SlideshareJohn Doherty
John Doherty outlines a process for creating effective content marketing in 5 steps: research, ideate, create, promote, and measure. The process is meant to be iterative, with the lessons from each cycle informing improvements to future content. Research involves understanding audience needs and pain points. Ideation focuses on identifying popular or unique topic ideas. Creation can be outsourced but must solve problems. Promotion leverages existing audiences and seeks new ones. Measurement informs what's working and what needs adjustment for the next cycle. The goal is to continually refine the system to create high-quality, shared content.
No business can thrive without the discovery of a great idea. But, then again, an idea needs to undergo proper development to transform into a successful business venture – else your unpolished idea dies a quick death. In this article, we will talk about how one can turn an idea into a business.
Getting funded like squirrels do with squirrelsFlorin Muresan
1. The document discusses how to get investments for a startup by networking strategically like playing a game. It involves identifying different investor groups and connectors as characters on a game board and accruing points through in-person meetings, emails, social media engagement, and other networking activities.
2. The author describes how they got their startup Squirrly funded, including having prior experience and initiatives, understanding customers, creating a lean canvas, focusing on customer needs not just technology, and emphasizing excellent user experience.
3. Playing the networking game consistently is advocated to increase chances of getting investments, as many 2012 investments in Cluj, Romania were the result of well-placed networking.
1. The agenda includes a 1 hour presentation by Steve and Shelia with time for Q&A and a minute of self promotion.
2. The document discusses tools, building an online community by adding value and engaging contributors, measuring metrics like brand awareness and website traffic, and thinking long-term while considering content before publishing.
3. The section on blogging advises that anyone can blog, to blog about topics filling information gaps and questions asked by clients, and to write blogs in a first person and engaging style while avoiding copying others' content.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
The document discusses several key trends and strategies for the future of content marketing based on insights from Joe Pulizzi, including focusing content on fewer high-value audiences, evaluating internal content creation, allocating resources to experimental "10%" projects, investing in audio content like podcasts, establishing clear objectives and measuring outcomes for all content channels, and leveraging native advertising opportunities on publisher platforms to build own audiences.
This document provides guidance on creating effective content for social media marketing. It defines content as information that informs, entertains or teaches an audience. "Killer content" engages the target audience by being useful, entertaining, easy to understand and shareable. The author recommends establishing brand vision and knowing the target audience before creating content. Content should focus on engaging the audience through solving problems, offering value and building relationships over direct sales. A variety of content types and platforms are suggested, with a focus on relevance, quality, testing effectiveness and being authentic to the brand.
7 Ways To Gain Visibility, Credibility and Trust Online. Several helpful ideas to promote your business using simple tools tips and concepts that are very inexpensive and easy to use even for beginners.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
SEXY LEDS on how to promote your website Eloqua-style. This is an attempt to make friends with marketing giants such as Eloqua and Content Marketing Institute. And some very talented guys from JESS3. We don't have any copyrights to the logos of the companies above. And we are not affiliated with them. Please, guys, don't sue us :) Here are the links to their websites:
http://eloqua.com/
http://contentmarketinginstitute.com/
http://jess3.com/
Here is a place to buy some SEXY LEDS: http://www.candelabrabulb.com
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
PBwiki started as a lean startup in 2002 with no funding and only one employee for the first two years. It rapidly iterated through many ideas and products before finding product-market fit with its wiki product. While data provided some guidance, the founder relied heavily on customer feedback, creativity, and gut feelings to guide decisions around pivots, features, pricing, and business model. This lean process of testing many ideas, dropping failures quickly, and evolving the successful concept based on customer input allowed PBwiki to grow organically over many years.
Minding Your Own Business | Is Success Resources Scamsuccessresources1
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The document provides tips for producing better content ideas. It discusses gathering information from various sources to find insights, making novel connections between unrelated elements, and verifying ideas with others. A key point is that ideas don't just come randomly but are the result of preparation, like gathering information, forcing connections between elements, taking breaks to let the unconscious mind work, and feedback. Starting small with an idea and testing it before expanding is also recommended.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
58. 3. Find Places to put it, and evaluate them
Buzzstream link building generator
SEOmoz toolbar
Social Crawlytics – shows you which of their content is most shared
Followerwonk
Welcome to Digital Marketing on a Shoestring!My name is Nick Leech.I’m going to be talking about the online marketing that you can do that costs next to, or absolutely, nothing – except for your time.These are proven marketing techniques that work. They raise awareness of your websiteThey drive traffic to your website. And ultimately, they drive sales.
A little bit about me.
I’ve been in digital marketing since these guys were around, starting at Future Publishing working on Internet magazines
I like starting businesses, and started a digital advertising agency back in 2000 when there was just £1m spent on advertising online… globallyJust for contrast, Google alone took £3bn in the UK in 2012.And its important that I should add that not all my businesses have been a success. I’m sure I could think up something about how failure is motivational but it doesn’t always feel like that!
I now work at Host Europe Group, a company you’ve probably never heard of but is behind some well known Internet enabling brands, most notably 123-reg.co.uk but we’re also some others too. We’re at the show with Domainmonster.Whether you’re looking to get your own domain name, set up a professional email service, build your own website or launch a cloud hosted application, we’ve got lots of tools to help you get your business online for next to nothing.
We’re here on the VeriSign stand, the registry behind the world’s most popular domain name, the .com.We are the largest UK partner of Verisign. So a business you can trust.
Start ups – or at least my experience of start ups – have plenty of effort resources. But not much cash resources. I’ll be showing how you can use the resource you’ve got to drive traffic and sales for your business
It’s about driving traffic to your website with online media.Google AdWordsBanner AdvertisingEmailSocial MediaBut the problem is that Google Adwords cost moneyAnd that’s the same issue with Banner advertisingEmail is good, but you have to have people to send it to.The type of marketing I am going to talk to you about today will help with both your SEO and your social media. And all it costs you is some effort.
I’m talking about content marketing. It’s about creating interesting content – words, images, video – to make people talk about you and link to you.
Sometimes that content should be published on your own website.
Like a picture of cat.No, its not really about pictures of cats.But if it’s contenton your own site, it might take the form of an amazing, interesting or funny image that people want to share with others.I’m obviously going to show you some better ideas than a cat meme, but believe me cat pictures get shared on email and social media like no-ones businesses.
Sometimes that content should be published on other people’s websites
If it’s on other’s sites, it might be an interesting article written by you which positions you (and your website) as a referred to authority
It’s worth pointing out that whatever anyone says, content marketing isn’t new. It used to be called PR. The key difference here is that it’s happening online rather than in the real world.And the tools and techniques are new.
It’s all about putting you at the centre of a network of websites and people who know and talk about you.
So what lies behind the best content marketing? Ultimately it comes down to knowing what your audience will be interested in.What will get them to read the stuff you’ve written?What will get them to tell their friends about it? Recommend it? Email it around, share it on Facebook?What problems are they facing that you can help solve? What day to day challenges are they looking for answers to?Of course you should sort of know this anyway. You’ve started your business to solve a problem that people have. How else can you help your potential customers out, and get them to think of you as knowledgeable? You need to work this out before you start any content marketing.
So what’s the content marketing process?
OK, let’s get some ideas.
First of all: We all have ideas. But they don’t tend to come to you when you’re sitting at your desk, answering emails, filling out spreadsheets. They come when you’re shopping, when you’re in bed, when you’re on the train. The single best piece of advice I’ve ever received? Note your ideas down when you have them. I used to use a notebook.I now use Evernote. its really useful to save any ideas you have, images you see, articles you read, and then get them on any device. And search through them all
Second: Make sure you have a list of websites who are in your niche.Read their content and find out what they write about. The chances are they’re racking their brains for ideas too, so piggy back that.Make sure you keep up to date with the latest posts. A good way to do this is with an RSS Reader. My favourite for this is feedly.com, where I gather the latest posts and read them whenever I get a spare 5 minutes.For me, I want to know what kind of advice start up businesses are interested in, so I’ll read the latest posts on sites like startups, growingbusiness, marketingdonut, seomoz. These sites all have editorial teams, they’re thinking about what startups are interested in all the time. Be inspired by the topics they pick.
Third: Find out what questions your audience are asking.If you know what they’re asking, you’ll know what your content should be answering.Quora is a great place to find out what questions people are asking.On Quora users ask questions and have them answered by experts. Just search for the topic that you’re interested in and find out what people want to know. Be inspired.
Here’s an example. Let’s say I have a running shoe shop, and I want to produce content that runners will be interested in. If I type ‘running’ into Quora I get a list of questions that have been voted the most popular.Lo and behold, here are some great ideas. I’ve got What are the top running technique suggestions?Should I run if sore?What is the best run meal?
Each of these are not just ideas in isolation, each of them spark a lot more topics. For example, for the question ‘what are the top running techniques’ here’s half a dozen related ideas.All of these could be turned into interesting content interesting to my audience.
Fourth. Another great place to come up with ideas is Facebook. If you’ve already set up your business on facebook, or even if you are active in your community on Facebook, you can get lots of ideas from the people you interact with.How?Ask a question.
One of our brands is Heart Internet, and we wanted to produce some interesting content about how businesses can make their facebook page look great.We’re lucky enough to have built up an community of web designers and people who have their own website, so it’s a topic they’re really interested in.We asked the question ‘How can you make your Facebook page look great and represent your brand effectively?’ Now we only got 8 answers, but the level of thought and detail of those answers meant that we immediately had lots of content to produce some articles about how to make a facebook page look great.And by the way, its not ripping off ideas. Asking questions and getting answers from a community is crowdsourcing.Of course if you are concerned about ripping off ideas, then you can always attribute the idea to whomever you got it from. The chances are they will love to see their name appear in your content and will be more likely to share it themselves.
Fifth. Another great source of ideas for content is Google Consumer Surveys. I encourage anyone to try out this fantastic tool.Here you can ask survey questions at a cost of just $0.10 per response. So with $100 you get a statistically valid survey.Google asks these questions of a random sample of UK (or US) internet users. Users answer the questions in exchange for premium content.Its really easy to set up, the survey takes just a few days to run….
…and at the end of it you get loads of interesting information, presented in compelling, interactive graphs, which you can turn into press releases, articles, infographics and blog posts.Here’s an example survey that we ran to try and produce some content about ‘the cloud’ – a topic that technology companies seem to go on about all the time. We wanted to find out if people actually knew what ‘the cloud’ was. And it turns out they don’t!Not only do they not know what it is, they also don’t realise that most of us use it every day, with services like iTunes, Dropbox and so on.You can manipulate the data to focus on specific respondents on your survey. For example: Gender, Age, Geography.And you get lots of options about how to display the data too, with these toggles on the top right.
There’s no point in having all these ideas for the sake of it. They need to be turned into great content. And the easiest way to do that?
There’s writing, and there’s writing. You need to be able to write in a style that is interesting, engaging and easy to digest. People on the web don’t read in the same way they as they do for books and newspapers. Their attention span is short. Your text has to compete on the internet with some pretty interesting stuff!There’s Youtube, Facebook, cat pictures.
To start with, know that blocks of text are boring and don’t get read.
At best someone will read the first paragraph, and then the first line of some others. But many won’t get beyond the first sentence.
To start with, break up your text with some headlines. It looks less daunting to readers, they know they don’t have to commit as much, and at worse they can get a meaning just from the headlines.
Then add a sprinkling of bullet points or a list. These help users quickly navigate to the important stuff, and helps them retain it in their visual memory.
Trying breaking up your content with images. Cliché I know but they speak a thousand words, and give people a different way to digest your content.
Use the active voice.What I mean by this is: don’t let your readers only understand the meaning of your sentence by reading all the way to the end of the sentence.
Look at the difference between the
With this version I only find out the key thing – that it’s the cat that’s sitting on the mat, until I’ve got right to the end of the longer sentence
Above all, the web is a visual medium. So always think how you can turn the content the you’ve created into something that’s visually compelling. Fortunately, there are some useful tools to help you visualise your content.
With infogr.am you can create amazing, clear infographics that turn your dry data into something that’s really interesting to look at and readYou can also illustrate your data, and use anything from…
…Bubble charts…
…To tree maps
Piktochart is another fantastic, and free tool to turn your content into compelling visuals, infographics and charts.
Who would have thought that management culture could be interesting!
… or that customer service in Latin America might be capture a readers attention.Its through great visuals that dry facts, stats and narrative can come to life.
Now we need some places to put our content.We want it to be consumed to an audience of people who we think are most likely to buy our products; or who will influence people to buy our products.In other words, lets find the websites that our potential customers are readingFortunately, there’s lots of tools out there to make the job a bit easier.
First of all there’s Google. Google can tell us which websites are important for people who might be interested in our products.Just searching on Google will throw up a load of websites where we might want to place our content.Going back to my original ‘running’ shop example, a search of ‘running’ brings up quite a few prospects that might be right.Looking a bit deeper though, these are pretty high profile sites. Do I really stand a chance of getting in the Guardian or on Runner’s World?
Now I’ve tried being a bit more specific. I’ve lengthened the query to ‘running shoes’, since I know that runners love talking about their trainers.And I’ve told Google that I only want results from ‘blogs’. Any site with a blog is going to want to get my great content.
It’s also worth searching under ‘discussions’. See what this reveals - Lots of prospectsWhat’s interesting here is that Google knows that my running shop is in tunbridge wells, so not only has it brought me back some prospects who publish content all about running; many of them are local too. I’ve got a much better chance of selling my running shoes to local people, so these are a great bunch of sites.
In actual fact, there are lots more ways you can search on Google to get really specific results. You can use ‘search operators’ in the search bar to get more relevant results and more precise information.But I’m not expecting you to learn these! There are some tools that do this for you.
TheBuzzstream Link Building Query Generator can help you by giving you a list of lots of potential searches on Google that might bring some good prospects.Fill out a few fields in order to generate a list of potential search queries/
Here we go with my example of using the product category of ‘shoes’ along with a target market of ‘runners’ and a keyword ‘training’. I haven’t captured it here but there’s a huge list of search queries. Click on any one to do a search on Google.
As you can see I’ve chosen the query ‘“write for us” shoes’, and I’ve got 5 prospects here. These are all websites asking people to get in touch if they want to write about running shoes.With hundreds potential searches, all of which bring back relevant results, we now run into a bit of a problem. It’s almost like we’ve got TOO MANY places to publish our content.We need to decide which are worth pursuing and which aren’t. We need a bit of help.
The seomoz.org toolbar, which you can download for free from semomoz.org, will ‘score’ every website on Google with a metric called ‘authority’. The toolbar scores both the whole domain, and each individual page. The score is out of 100.So to keep it really simple, install this toolbar and use the scores it gives you for the domain.
So to go back to our previous example, all of a sudden you can see which of your prospects you should contact first.Anything over 60 is great. 40 is OK. 20 – 40 – don’t spend so much time on these. And its below 20 don’t bother.
If you’re really getting the hang of this you can download the top 100 results from Google into a CSV, and then sort them by domain authority and page authority to find your prospect list.
Once you’ve found your prospects, you need to work out what sort of content their visitors actually like.Now they’re hardly likely to give you a peak at their Google Analytics so you can see which are their highest traffic articles.But what you can do is take a look at which of the articles got shared a lot on social media. It’s a good indication that something was popular with users.
It’s obviously quite long winded to look though all their content to see which has been shared the most; fortunately there’s a free tool for that.Social Crawlytics can give you an almost instant view on any websites’ most shared pages. Here I’ve got a website I found using buzzstream, and I can see that one of the most shared articles was about 5 unique marathons to run.So I know that I can pitch them an article about amazing races or epic runs to do before you die; not to be missed races you might not have heard of.
Another way to go about finding places for your content is to seek out those writers who contribute or run sites.Followerwonk can help you find influencers on twitter, and with some manipulation of the data you can see which of those have a relevant website.
Here I’ve switch my example. I’ve got a local restaurant and I want to reach out to food bloggers to see if I can get them to take my content.So I’ve searched for ‘food bloggers’ who mention in their bio words ‘www’. That tells me they will be promoting their website in their bio.And there’s lots of potential sites here, all very influential. If I get my content onto foodista.com that’s probably going to get to be seen by 300,000 people.
OK hang in there, we’re almost finished.Last of all, I should say that this process isn’t really a 1, 2, 3. Its cyclical
You can’t come up with ideas, and then create content, without finding publishers, if you then find those publishers don’t want the content you’ve produced. It might well be that by looking at those publishers you get the ideas for the content. You need to think about the process happening in parallel.
Many thanks to Verisign for hosting us here. And I now leave you to go and create some