Nichole Sweetsur is a public relations consultant and managing director of Sweet PR Ltd specializing in wellbeing and beauty PR. With over 15 years of experience, she offers strategic communications planning, media relations, copywriting, and campaign management. Her agency has successfully worked with brands like No7, Boots, and Clinique on public relations campaigns.

1. Nichole Sweetsur, MCIPR
Public Relations Consultant - Wellbeing and Beauty Specialist
0790 8030 107 | nichole@sweetpr.com
After 15 years working in the wellbeing and beauty PR sector I combine strategic communications
planning skills with ‘front line’ media relations experience. As well as offering clients public relations
services I am called upon for my copywriting skills and work with companies to develop their
branding, tone of voice and communications strategies.
Key Skills
Strategic campaign planning and media planning
Media relations across all media sectors with first class journalist contacts
Organising promotion and editorial photographic and television shoots
Consumer and media event organisation
Copy writing press materials, websites, brochures and pack copy
Development and implementation of creative PR tactics
Financial planning, budget control and team management
In depth knowledge of the wellbeing and beauty industry
Career Timeline
2006 – Present day - Sweet PR Ltd - Managing Director
As Managing Director of a small, profitable PR agency I was focused on three areas: business
development, account management and financial control. Beauty and wellbeing brand experience
includes campaigns for No7 skincare and make-up, Nanogen, Smile Savers Hungary, Yoga for The
Mind, Victoria Health, EF MediSpa, SkinMedica, SkinCeuticals, Revitalash, Eleven Hair, Smile Savers
Hungary, Janina, T-Zone Skincare, Epic Gym, Dr Leslie Baumann, Dr Toni Phillips and Abahna. Our
projects included working with the Boots PR team on the well known No7 Protect & Perfect
campaign which saw the brand experience unprecedented sales success. In the days following the TV
programme sales of the serum increased by nearly 2000%, with 13 bottles being sold every minute.
At the height of the public’s frenzy for the serum, Boots’ production facilities were working around-
the-clock to hit the target of 1,000 bottles an hour.
2003 – 2006 - Freelance PR Consultant
As a freelance consultant I planned and implemented PR campaigns for a wide variety of brands
including Amanda Lacey, Champneys and Michaeljohn. My services were also called upon by
agencies such as Hill & Knowlton for writing global campaign templates and new business
documents.
1

2. 2000 – 2003 - Hill & Knowlton - Senior Account Director
I was recruited by Hill & Knowlton to bring more beauty expertise to the Consumer Healthcare
Division. I managed a team of consultants working across a number of blue chip accounts including
Proctor & Gamble hair care brands; Crookes Healthcare personal care brands E45 and Clearasil and
Boots Wellbeing. I led the teams that launched Boots Pure Beauty and Listerine Actives. Delivering
campaigns, preparing new business pitches, managing fee forecasts and team management were all
part of day to day life at this leading agency.
1998 – 2000 - Clinique Laboratories Ltd – Assistant PR Manager
I worked across the cosmetics, skincare, men’s and hair care lines to deliver media relations
campaigns for the brand. I had special responsibility for events and make-up artist liaison and
established many of the excellent journalist relationships that I still enjoy today.
1995 – 1997 - Freelancer PR Consultant – Sydney
I worked for several agencies on a variety of fashion and beauty brands including the Australian
launch of Toni & Guy; G-Shock Watches, Bausch & Lomb and hair care brands Fudge and Joico.
1994 – 1995 - Publicity Assistant for Penguin Children’s Books
I worked with both established authors and new publications to gain publicity via media relations
and events.
Professional memberships
Chartered Institute of Public Relations
Cosmetic Executive Woman
Education
1990 – 1993 – Nottingham Trent University
BA Hons Humanities (2:1) - English Literature and Media Studies
1989 – 1990 – Nottingham Polytechnic
Foundation Course Art & Design- Credit
Additional information
Client and journalist references are available on request.
www.sweetpr.com
Find me on linkedin.com/nicholesweetsur
Follow me on Twitter: sweetpr
2