Cathy Steed has over 30 years of experience in public relations, marketing, fashion, and brand management. She has worked with numerous luxury brands in South Africa, establishing their image through strategic campaigns and securing millions in free media placements. Cathy is now an independent consultant offering affordable PR and branding services, drawing on her extensive industry connections and experience building brands from the ground up. Testimonials praise her professionalism, creativity, and ability to communicate effectively at all levels.
"Introduction" of the "RHYTHM GALAXY GROUP" A unit of multiple groups of companies & business. Specialized in the entertainment world with its best service and concepts.
"Introduction" of the "RHYTHM GALAXY GROUP" A unit of multiple groups of companies & business. Specialized in the entertainment world with its best service and concepts.
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
In The Bag PR Coverage Book | June 2015In The Bag PR
In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media.
We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media.
Instagram Advertising Campaigns
Leads Dubai is a digital marketing agency in UAE. The world of digital media is changing rapidly and in this fast changing space, we try to keep up by constant education & experience. While figuring out what works and what doesnt, we now have experience of running over 50 social media campaigns on:
Instagram
Facebook
Youtube
LinkedIn
Twitter
We have worked with different industries such has; Education, fashion & business events, salons, travel, golf, perfumes, e-commerce websites, travel agencies, schools & institutes, nurseries, real estates, app downloads and much more. If done continuously with proper optimization, results can be achieved. Below are some examples of the campaigns we have done.
SS Digital Marketing FZE is a young and vibrant company that understands your imaginations and turns them into reality. With creative minds and passionate approach, SSDM offers impeccable Brand and Marketing solutions that helps our Clients business Grow to New Dimensions.We understand the need of your target audience and devise innovative ways to build strong customer connect.. so get in touch with us for all Photo & Video shoots , Short Films , Digital Marketing , websites & Animation
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
In The Bag PR Coverage Book | June 2015In The Bag PR
In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media.
We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media.
Instagram Advertising Campaigns
Leads Dubai is a digital marketing agency in UAE. The world of digital media is changing rapidly and in this fast changing space, we try to keep up by constant education & experience. While figuring out what works and what doesnt, we now have experience of running over 50 social media campaigns on:
Instagram
Facebook
Youtube
LinkedIn
Twitter
We have worked with different industries such has; Education, fashion & business events, salons, travel, golf, perfumes, e-commerce websites, travel agencies, schools & institutes, nurseries, real estates, app downloads and much more. If done continuously with proper optimization, results can be achieved. Below are some examples of the campaigns we have done.
SS Digital Marketing FZE is a young and vibrant company that understands your imaginations and turns them into reality. With creative minds and passionate approach, SSDM offers impeccable Brand and Marketing solutions that helps our Clients business Grow to New Dimensions.We understand the need of your target audience and devise innovative ways to build strong customer connect.. so get in touch with us for all Photo & Video shoots , Short Films , Digital Marketing , websites & Animation
The Game Changer of the PR and Marketing Industry October 2022.pdfInsightsSuccess4
This edition features a handful of PR & Marketing leaders across several sectors that are at the forefront of leading us.
Read More: https://insightssuccess.com/the-game-changer-of-the-pr-and-marketing-industry-october2022/
Grand Avenue Public Relations is a boutique firm specializing in lifestyle public relations and marketing for women’s lifestyle brands. Our mission is to become an integral extension of our clients’ marketing teams by providing valuable knowledge, expertise, insight, collaboration and ownership in the development of their brand and marketing communications strategy as well as hands-on, results-driven tactical efforts that build both the brand and the bottom line. This presentation provides an overview of our services and past results.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
1. CATHY STEED: PR & Media Communication
Daughter of well-known TV news reader / Crisis Media Manager, Adrian Steed,
Cathy has learned from the best when it comes to the image building and branding.
2014: FREELANCE PR & MARKETING:
Establishing & launching brands in South Africa through all Marketing, PR and Social
Media avenues. Giving brands +- 28 Million Rand’s worth of product placement in
magazines per month with no budget.
Having worked literally with “no budget” clients, I work on set budget and still
produce world class campaigns at a fraction of the cost. I have worked with the best
photographers, make-up artists, stylists and models, producing material of an
International standard. All companies require beautiful images. I have been
instrumental in improving brands image through my training and skilled knowledge
when it comes to the look and feel of a brand and the people who work there. I went
freelance to accommodate the needs of a growing client base, maintaining
relationships with all media and feeding content to all local and International
magazines and media. My portfolio focuses on the hospitality and retail sectors and
includes colette by colette hayman, Mount Camdeboo, Luxury Brands, and the
Bokeh Fashion Film Festival.
www.colettebycolettehayman.co.au ; www.luxurybrands.co.za
www.bokehfestival.co.za
Establishing Brand in Market Place & Brand ID & Image across all aspects
EVENTS: Press Releases & Guest List
Relationship Building & Media Management &Product placement
Celebrity, Brand Ambassador & Blogger Services
Production, Styling & art Direction on Shoots
Uniform design and Staff Training
Establishing social media platforms
Art Direction, Production and Styling
The astronomical prices Agencies and PR companies have charged clients for PR
services, is what has led me to offer these services to clients at affordable prices,
removing the “middle man” so that companies can benefit from their services
directly. I offer all PR services on a contractual, retainer or rotation basis.
2. 2010 - 2014 - : Marketing Manager: Green Cross Shoe Manufacturers PR
Manager for Indigo Brands:
I was hired to change the perception of the comfort shoe brand through shooting
seasonal campaigns and introducing the shoe brand to the media as a fashion
brand. One of my greatest challenges and accomplishments. Through marketing, PR
and establishing social media platforms for the brand, I lead the brand through +- 20
Million Rand’s worth of product placement in magazines every month with no budget.
It was during this time, under the new management of AVI that I was also put in
charge of overseeing all their cosmetic brands and their men’s and women’s
fragrances: Lentheric, Yardley, Rimmel, Sally Hansen, & Adidas.
2000 – 2010 Conde Nast: GLAMOUR Magazine: Director of Fashion
I was offered the position of Fashion Editor at Glamour South Africa.
She was responsible for all fashion content, from concept to publication across
advertorials, editorials and events.
I was promoted to Director of Fashion in 2007 and hired, trained and managed her
fashion team for 7 years.
Edgars Club: Director of Fashion and Freelance art Director:
I was employed on a freelance basis by Media and Publishing Groups to be
responsible for all fashion content and production for Edgars Club, Clicks Club, Jet
Club, Foschini Club, Good Houskeeping and GLAMOUR Magazine
1990’s: Model Boss:Steeds Model Management,Talent Casting Agency & Icons
Models:
Owner and Manager of various Model Agencies in South Africa, Cape Town & JHB
based. Establishing NAMA (National association of Model Agencies) Managing the
careers of models and building a client base. Training up of and managing 8 of the
Miss South Africa finalists for the year 1990. This also led me into Image Consulting
and Motivational training with Corporate Executives and sales teams throughout the
hospitality and retail world.
1980’s: Assistant Manager: Blues Restaurant: Camps Bay:
I opened and managed Blues Restaurant in Camps Bay Cape Town under the
direction of Steve and Nicky Fitzgerald. Blues was one of the most popular
restaurants in South Africa, turning over a 1000 guests per day. I was Instrumental in
establishing Silver Service Training and Brand Image Building throughout the
Halcyon Hotel Group’s front of house teams amongst Blues restaurant, Squares and
The Bay Hotel.
3. TESTAMONIALS:
“Establishing Blues Restaurant and all its modern concepts, took Cathy’s calm,
professional, patient and kind manner to keep us all on an even keel. She
understood the Blues diner no matter where they came from and on her watch not
one customer left Blues saying they would not return. This was quite an achievement
considering the size and speed of the operation and the overly high expectations of
our guests. I would work with her again in a heartbeat. Cathy is a class act – and that
coupled with bottomless empathy is hard to find. “
Nicky Fitzgerald: Director of Angama Resorts: nicky.fitzgerald@angama.com
“It was my pleasure and privilege to work with Cathy Steed from 2000 to 2010.
During this period, Cathy proved her sterling professionalism as the fashion director
of GLAMOUR magazine — a senior position that required considerable levels of
organisation, insight, creativity and skill.
In addition to producing regular fashion shoots, Cathy was an excellent ambassador
for both the magazine and the company when it came to all forms of communication
with our advertising clients, suppliers, contributors and international principles, as her
interpersonal skills and ability to deal with people at all levels were outstanding.”
Pnina Fenster: Editor GLAMOUR: pnina@condenast.co.za
I look forward to being of service to you and working with you and your brand.
Cathy Steed
0834127891
cathysteed@mweb.co.za