DNPR is a public relations and marketing firm that was launched in 2005 and has grown a large client base across southern England. They sought to create a strategic growth plan and staff development plan for the next 3 years. Through Aspirin Business Solutions' "FASTER Growth" program, DNPR engaged in workshops to develop a 3-year vision, identify core values, target ideal customers, and develop staff for new roles. The process challenged and inspired DNPR to think differently and created a clear framework to guide the company's direction. As a result, DNPR has enjoyed one of its most successful periods with increased clients and business.

1. Releasing the potential in your business
Email: enquiries@aspirinbusiness.com Tel: 01202 801 187
www.aspirinbusiness.com
Aspirin Business Solutions Ltd. Registered in England & Wales. Company No.: 05126742
Registered Address: 74 Fontmell Road, Broadstone, Dorset, BH18 8NP
Background
Launched in 2005, with CIPR (Charted Institute of
Public Relations) Wessex Representative Darren
Northeast at the helm, DNPR have grown an enviable
client base across Dorset, Hampshire and beyond.
They help a wide variety of organisations increase
their profile and brand awareness through dedicated
public relations and marketing activity across a wide
range of media formats including, television, radio,
national & regional press & social media.
BusinessGoal
To create and map out strategic and growth plans for
the company, and the staff development plan to
deliver this over the next 3 years
Approach
Using Aspirin’s ‘FASTER Growth’ programme
facilitated by Aspirin Business Coach, Paul Kinvig,
DNPR engaged in 4 one day workshops:
1. Vision & strategy,
2. Sales & marketing,
3. People planning and
4. Leadership development.
Using various business growth tools (including the
Orbit Tool & Motivational Maps) a robust 3-year
vision & strategy was created. Four core values
Passion, Expertise, Trust and Results) were identified
which now form the core of their brand message. We
also identified DNPR’s ideal customers and started to
develop staff to take on the more responsible roles
required to deliver the improved performance.
Taking time to work ‘on the
business’ proved invaluable and
gave us real impetus allied to a
practical & effective plan. Aspirin’s
approach both challenged &
inspired us to think & act
differently and it’s made a real
difference to the business.
Darren Northeast, Managing Director
DNPR
“
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Results
The plan and coaching created a clear
and robust framework for the direction of
DNPR moving forwards and
strengthened their brand message. It
produced immediate results in terms of
clients won, with the company enjoying
one of the most successful periods in its
11-year history.