2. The para-medical category is very crowded one. There are a lot of companies who
promise us permanent youth and unwrinkled skin. Many famous personalities and
international top models trust the treatments and unique active formulas developed by
Mimi Luzon. Her huge experience leads her to create a line of products that support the
results of any treatment in a daily regime. Our goal was to identify the brand’s strategy
and identity to worldwide distributors of her products. While developing the brand identity
we were very impressed by her total dedication to each client and personal commitment
to the results. The brand essence is : “UNCOMPROMISING CARE FOR SKIN
HEALTH AND CORRECTION” and the core value are: Skin wellbeing, I Care,
Power and Personalization.

3. As a part of our services we support Mimi at
the international forums, building her branding
and products presentations, marketing materials
and accompanying her on a wide range of
activities, such as: TV programs, fashion weeks
and etc.
Brand design, shows: Baruch Nae
Strategy, presentations content: Romy Gakh