1) In 2001, Juventus signed goalkeeper Gianluigi Buffon for a record £32.6 million, an unconventional large sum for a goalkeeper. 2) Though risky, Juventus' investment paid off as Buffon helped the team to numerous trophies over his long career and remains the most expensive goalkeeper ever signed. 3) Choosing a niche topic can help websites stand out among millions of others online and avoid direct competition, though the niche cannot be too narrow that it limits content or so broad that the site gets lost.

1. “Niche”
In the summer of 2001, Juventus (an Italian football giant) signed Gianluigi Buffon for a
reported £32.6 million making him the most expensive goalkeeper in the world.
It is unconventional in the footballing world to spend big on a player who stands between the
sticks the whole game, but Juventus knew they were getting a winner in Buffon and they
broke the bank to sign him. With almost 400 Appearances for Juventus and numerous
trophies, which include the coveted World Cup, Buffon has repaid his transfer fee many
times over. A different and unique approach taken by Juventus, it was considered a mighty
risk at that point in time. Even after 13 years of inflated transfer fee transactions, he is still
remains the most expensive goalkeeper ever.
The World Wide Web truly lives up to its name. About 800 million Websites active
on the net and 14.3 trillion WebPages in existence, these mindboggling statistics will never
cease to surprise. Despite the multitude of sites in the virtual world, the Web is dominated by
solely few websites while countless others are lost in the dark abyss of torrential information.

2. Think of an agenda/topic to pursue on the Net, and rest assured there will be millions vying
for a similar piece of the proverbial pie. The Web has reached a point of topic saturation
which ruthlessly eliminates commonplace websites without a second glance. Although
aiming for the mass market is appealing, it might backfire due to the mass competitors opting
for the same. Therefore, this scenario urges for securing a unique niche on the web ‘market’.
A niche is specific topic or speciality which helps target a selective part of the market.
It allows you to focus on the custom needs and particular areas of the business. A niche could
define a topic that you are especially passionate about, or demands your passive interest. For
example; the theme of football apparel is quite vast in terms of subject matter. Focusing
specifically on Football cleats, studs and shoes might narrow down your discussion. Scrutiny
of the cleats worn solely by strikers along with its features will be considered as the niche.
Choosing your niche can be a delicate balancing act. It shouldn’t be extremely narrow that
results in dearth of topics regarding it, while vague and wide agendas can throw the webpage
to the 15th page of Google(yes, it exists).

3. Niches are regarded as risk factors by many, with the view that tunnel visioning of
topics will lead to loss of traffic on the page. Reasons also, and are not limited to narrowing
of the potential market and losing out on the mass-appeal of the service. Au contraire, niches
help boost your web profile because:
1. The pool of clients being relatively smaller, specific services the target potential market
becomes easier to define thus leading to optimised services to the consumer.
“Pool of clients”
2. Speciality in a field will invariably lead to a authenticity label, thus culminating in
referrals and increase in web traffic. No publicity is bad publicity, but preferably it should be
positive.
3. Less competition. Niches tend to show up prominently on search engines due to less
cluttering of keywords related to it. Fewer competitors equal greater amount of traffic on the
webpage.

4. ‘Rather arrogant of a motto, but whatever works’
A niche would be analogous to a laser beam which would assist better as opposed to a flash
bulb which has no concentrated properties.
Seeking your niche can be quite easy and painfully difficult at the same time. Topics
which capture your imagination can surely be a candidate for your niche, but do not hesitate
with fairly interesting topics as they can prove to be a big money-spinner. Go with your guts
and select one which you feel is conducive to your niche. Intensive research on the topic goes
a long way in better productivity. It is not necessary to conjure brand new topics out of thin
air so as to define your niche as fairly unique. Instead, improve your niche by making it fairly
better and improving it beyond all means.

5. Once you narrow down your niche,use optimization techniques and tags to improve
the visibility of your niche. Since the niche will be relatively off stream, publicise it as such.
Use your target audience for feedbacks and betterment, thus sky-rocketing the potential of
your niche. Continue to develop your niche and spread your specialisation to other areas in
which expertise can benefit your enterprise. Tailor your foray to consumer needs whilst
maintaining exclusivity about it. Niches are formed by your interests, and may well define
your identity. Niches which are pursued to the hilt will surely transform into a blooming
enterprise.
“Don’t be a Jack of all Trades, Be a Master of One.”
P.S – Gigi Buffon is still plying his trade magnificently for Juventus.