The document explains the fundamentals of online monetization, emphasizing that successful sites divert and convert traffic. It highlights the importance of targeting overlooked and niche keywords for better competition and profitability. Additionally, it suggests using a specific tool to discover these profitable keywords, leading to more targeted traffic and improved conversion rates.

1. Every single site on the Internet that makes money does two things...

2. It diverts and converts.

3. First, it diverts traffic from one location to another. The first location could be almost anywhere, the second location is to the site making the money.

4. Second, it converts that diverted traffic into profit. Maybe it's by selling products, selling clicks, or creating leads.

5. Doesn't matter.

6. The point is, step two isn't that hard.

7. Step one can be a freaking killer.

8. Suppose you want to make money generating leads for credit card companies.

9. Discover, for example, pays 40 bucks for every new card member you send their way.

10. Sounds good, until you do a Google search for "credit card" and realize there are 60 MILLION sites in the results.

11. Ugghhh.

12. Kind of hard to compete, wouldn't you say?

13. But Discover gives a 5% cashback bonus on gas purchases.

14. And when you do a search for "credit card gas rewards" you get 300.000 results.

15. Much better.

16. Now you can not only compete, you can make money.

17. No matter what kind of marketing you do, it stands to reason that if you target overlooked, under-the-radar keyword phrases, you'll divert more traffic and convert more of that traffic into profits.

18. So, how do you FIND these overlooked, under-the-radar keyword phrases?

19. With a little tool called ......

20. With this tool, you can uncover untapped niche markets and completely DOMINATE them in Google.

21. You can find new keywords related to your base keyword that are more profitable than the keywords you're using now.

22. You can rank higher in the search engines, thus bringing in more traffic.

23. The traffic you get will be more TARGETED, thus converting at a higher rate.

24. And if you use Google Adwords, you will pay LESS for more highly targeted and better converting traffic!

25. Are you marketing ANYTHING online?

26. Then you need this tool

27. Think about it: More highly targeted traffic with higher conversion rates for less cost, and even no cost.

28. Now that's a no-brainer.