Giving a talk at SMX West 2016 on Tuesday, March 1st about marrying data sets from your CRM or marketing automation systems and your web analytics platform. Here's a sneak peek!

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No Code Necessary!
THE HOLY GRAIL:
CONNECTING
CRM & ANALYTICS
PLATFORMS

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Hi, I’m Indy Jones.

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I’m visiting your website.

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• Content I saw
• Traffic Sources that drove
me to your site
• My level of Engagement
Analytics collects data about my visit.

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• The Company I work for
• My Lead Status after talking
to your sales team
• My Lifetime Value after
buying several things
If I fill out a form, CRM collects more data about me.

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If you had all my info in one place, that would be great.

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But that’s not how analytics platforms work, sadly.

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That’s where User ID (UID) comes in!

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Here’s how UID works in theory.

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THE HOLY GRAIL!

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You chose wisely!

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Thanks!
portent.co/SMX-Analytics