This document discusses how remarketing can boost PPC conversions. It explains that remarketing allows a second chance to gain conversions from visitors who were not converted on their first site visit. Typical website conversion rates are low, at 0.5-10%, meaning up to 99.5% of visits are wasted. The document then describes how remarketing works by tagging the site, identifying visitors via cookies to build an audience, and then re-advertising to that audience on other sites. However, it notes that remarketing messages need to provide value rather than just saying "Buy Now". It provides several examples of how remarketing can be used more cleverly, such as targeting different types of visitors.
When it comes to display and remarketing, marketers have always focused on audience targeting — or what we at DemandJump refer to as "The Who". However, when it comes to display, marketers seem to always forget about digital location — "The Where". And we aren't talking talk about "where" in terms of geography. We mean what sites should your ads be placed on to maximize customer acquisition, while eliminating wasted spend?
Measurable Marketing - Does Your Marketing Get Results?Marketing Picture
Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!
While we focus extensively on messaging, designs, reporting, mechanics and KPIs one area that gets overlooked is understanding who the audience is, what their needs are and is this the right ad format for them.
In this session, Stephen will be discussing how to leverage audience personas to help build out strategies, to know the available scope in targeting and how to layer specific audience needs and outcomes to your campaigns.
This talk will cover how to map out the “who” in a target audience, what types of messages would be suitable and how to wrap appropriate campaigns around, as opposed to the one size fits all approach to digital marketing.
The Art of the Start: How 4% of Your Time can Generate 64% of your Results wi...Powered by Search
Have you considered Bing Ads as part of your SEM advertising mix? If you haven't, you're missing out. Learn how investing only 4% of your time can generate 64% of your results with a quick hack to get started with Bing Ads. Presented by Powered by Search and Bing Ads at Microsof Canada's headquarters.
When it comes to display and remarketing, marketers have always focused on audience targeting — or what we at DemandJump refer to as "The Who". However, when it comes to display, marketers seem to always forget about digital location — "The Where". And we aren't talking talk about "where" in terms of geography. We mean what sites should your ads be placed on to maximize customer acquisition, while eliminating wasted spend?
Measurable Marketing - Does Your Marketing Get Results?Marketing Picture
Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!
While we focus extensively on messaging, designs, reporting, mechanics and KPIs one area that gets overlooked is understanding who the audience is, what their needs are and is this the right ad format for them.
In this session, Stephen will be discussing how to leverage audience personas to help build out strategies, to know the available scope in targeting and how to layer specific audience needs and outcomes to your campaigns.
This talk will cover how to map out the “who” in a target audience, what types of messages would be suitable and how to wrap appropriate campaigns around, as opposed to the one size fits all approach to digital marketing.
The Art of the Start: How 4% of Your Time can Generate 64% of your Results wi...Powered by Search
Have you considered Bing Ads as part of your SEM advertising mix? If you haven't, you're missing out. Learn how investing only 4% of your time can generate 64% of your results with a quick hack to get started with Bing Ads. Presented by Powered by Search and Bing Ads at Microsof Canada's headquarters.
Presentation on visitor analytics and tracking by Dan Fallon of Search Star at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
A basic primer on marketing automation, lead management and demand generation as presented by Michael Ward, Founder & CEO of Net-Results Marketing Automation.
PressPad is a mobile publishing application tool for magazines
and periodicals.
PressPad takes care of planning, developing, and maintaining mobile application
for publishers allowing them to focus on their readers, distribution and sales.
Any publisher can sign up with PressPad, upload content and in a matter of hours
have their own application ready for use.
PressPad is available for purchase on a monthly or annual subscription basis
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Growth is amongst the most challenging problems plaguing many small companies today. Not because the necessary professional talent is lacking but the restricted spending plan often hinders that forward dynamism. Marketing automation will help even the power balance in this context.
Marketing Automation is a platform that allows marketers to plan, coordinate, manage, and track all of their online and offline marketing campaigns. It's frequently used in conjunction with a lifecycle marketing strategy to manage and nurture generated leads in order to convert them into customers.
Let’s start off by sorting out what a vanity metric actually is. A vanity metric encompasses anything related to page likes, social media followers, page views and other fluffy analytics that look great on paper but have no actual effect on developing smart future marketing decisions. Vanity metrics feel awesome – and that’s about it. Learn more --> https://blacksheepdigital.ca/
"Right-time marketing is the next step in relevancy. Get ready to push your brand strategy & message into each individual customer journey. Discover practically how marketing automation allows you to deliver, at the right time and in real time, the right message to the right person. Practical ROI cases."
Lead generation webinar - by Sanjay SinghSanjay Singh
If you are a #Sales #Manager your wait is now over. You must have been wondering about #lockdown and the effect of the same on your profession of “Selling”.
#LeadGeneration contributes 60% to the Sales process. Today as we #workfromhome,
· How do we work proactively towards #LeadGeneration ?
· How do I ensure the process of “Suspecting” is aligned to “Prospecting”?
· What is the algorithm of converting contacts to sales leads?
· What is the role of “Influencers” and “Aggregators” on Lead Generation?
· Can I generate enough leads now so that when market opens up I can start my attack while others are still busy generating leads?
· How do I generate new leads or business from existing customers?
This webinar will help you #bounceback to business and always keep you ready for meeting serious buyers.
Presentation on visitor analytics and tracking by Dan Fallon of Search Star at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
A basic primer on marketing automation, lead management and demand generation as presented by Michael Ward, Founder & CEO of Net-Results Marketing Automation.
PressPad is a mobile publishing application tool for magazines
and periodicals.
PressPad takes care of planning, developing, and maintaining mobile application
for publishers allowing them to focus on their readers, distribution and sales.
Any publisher can sign up with PressPad, upload content and in a matter of hours
have their own application ready for use.
PressPad is available for purchase on a monthly or annual subscription basis
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
How to build a customer journey from awareness to closeAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/customer-journey-instapage-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
The customer journey isn’t linear. It takes several website visits, deep research, word of mouth recommendations, product demos and more to go from stranger to lead to customer. But there are ways to speed up the buying cycle and convert leads even faster.
Join growth marketers from Autopilot and Instapage for a webinar where we'll show you how to build an end-to-end customer journey from awareness to close. We're going transparent and will live demo our hard-learned hacks for scoring more customers – and saving money in the process.
In this webinar, you’ll learn:
How to build to your marketing funnel through low cost channels and content marketing
New retargeting strategies to boost your conversion rates (and quit wasting clicks)
Best practices for high-performing landing pages
How to incorporate meaningful touchpoints into your customer journey and nurture leads towards a sale
The key metrics for tracking your success
Growth is amongst the most challenging problems plaguing many small companies today. Not because the necessary professional talent is lacking but the restricted spending plan often hinders that forward dynamism. Marketing automation will help even the power balance in this context.
Marketing Automation is a platform that allows marketers to plan, coordinate, manage, and track all of their online and offline marketing campaigns. It's frequently used in conjunction with a lifecycle marketing strategy to manage and nurture generated leads in order to convert them into customers.
Let’s start off by sorting out what a vanity metric actually is. A vanity metric encompasses anything related to page likes, social media followers, page views and other fluffy analytics that look great on paper but have no actual effect on developing smart future marketing decisions. Vanity metrics feel awesome – and that’s about it. Learn more --> https://blacksheepdigital.ca/
"Right-time marketing is the next step in relevancy. Get ready to push your brand strategy & message into each individual customer journey. Discover practically how marketing automation allows you to deliver, at the right time and in real time, the right message to the right person. Practical ROI cases."
Lead generation webinar - by Sanjay SinghSanjay Singh
If you are a #Sales #Manager your wait is now over. You must have been wondering about #lockdown and the effect of the same on your profession of “Selling”.
#LeadGeneration contributes 60% to the Sales process. Today as we #workfromhome,
· How do we work proactively towards #LeadGeneration ?
· How do I ensure the process of “Suspecting” is aligned to “Prospecting”?
· What is the algorithm of converting contacts to sales leads?
· What is the role of “Influencers” and “Aggregators” on Lead Generation?
· Can I generate enough leads now so that when market opens up I can start my attack while others are still busy generating leads?
· How do I generate new leads or business from existing customers?
This webinar will help you #bounceback to business and always keep you ready for meeting serious buyers.
La Organización de Documentos es un proceso técnico-archivístico que consiste en el desarrollo de un conjunto de acciones orientadas a clasificar, ordenar y signar los documentos de cada entidad (R. J. Nº 073-85-AGN/J, del 31.05.1985, Norma S.N.A. 02: ORGANIZACIÓN DOCUMENTAL).
98% of your current website traffic is going down the drain. Retargeting can help you get them back! With this consumer-driven marketplace, businesses everywhere are looking for ways to cost effectively reach new customers. With the right strategies, your website can become a new-customer engine!
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent
In this session, Catherine Roe of Google will discuss why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans. Also, how best-in-class companies have leveraged strong manufacturer, retail and media integration to drive sales & retail partnerships. Google will also present a case study on how search & display advertising has been proven to drive sales and ROI for a CPG company.
Artem Kozhevnikov, lead Data Scientist, will present some quality metrics commonly followed @ tinyclues in order to evaluate the model predictive power. Those metrics are going beyond well known technical metrics like AUC or RMSE and seem to be important in the context of CRM campaigns targeting.
Lottery marketing effectiveness case studyMichael Wolfe
Applications of predictive analytics and econometrics for measuring the effectiveness of Lottery Corp. marketing and media. This study is able to differentiate marketing effectiveness across different types of lottery games, including instant (scratch) games, draw games and high jackpot intererstate games like Powerball and Mega Millions.
The Toughest Battles in SEO are Internal | Rachel Costello, Technical SEO at ...Rachel Costello
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
Digital marketing, SEO, Social Media, Blogging CampaignTechnians
Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
14. this means you can:
› Continue the conversation
› Bring users back into your conversion funnel
› Increase your online conversions
@SagittariusMktg @joshwhiten
15. you can do remarketing on:
› Google AdWords Search
› Google Display Network
› Facebook Ads
› Twitter Ads
@SagittariusMktg @joshwhiten
26. more clever uses:
› Target visitors who viewed certain pages.
› Target visitors who did not complete an action.
› Target visitors who have completed an action.
@SagittariusMktg
27. even more clever uses:
› Remarket to your own email list online.
› Build a remarketing list from YouTube viewers.
› Buy in cheap traffic, then retarget visitors.
@SagittariusMktg
28. when to use remarketing:
› If you want more of any type of conversion.
› If you’re paying for traffic.
› If your users compare or research online.
@SagittariusMktg